The marketing world has changed dramatically over the last few years. Still, one thing remains the same: you must find a way to get your brand in front of as many people as possible. In this article, we’ll look at some simple ways you can use technology and content to attract more online patients.
Write and Publish Testimonials
Testimonials are a great way to build trust and credibility with potential patients. They can be used on social media, your website, or your newsletter. You must clarify that the testimonial is from someone who has received treatment from you—not just a random satisfied customer who happened to find their way into your inbox after reading an ad for another clinic.
To get started, create a list of patients who have been through the plastic surgery process before and would be willing to give their honest opinion about their experience with you as an expert for this type of procedure. Then ask them if they’d like to write something up about how great their experience was before sending it off into cyberspace (or keeping it around).
Publish Before and After Photos and Videos
The most powerful way to get your patients’ attention online is by publishing before and after photos and videos. By seeing the results of your work, prospective patients can gauge how much they might benefit from your services.
If you’re not ready to post before and after photos on your website, then at least include a section that describes what you can accomplish for a patient’s body sculpting goals. This will give them an idea of what they’re in store while also letting them know they can trust you.
You should also have testimonials from satisfied patients when people visit your site or enter into conversation with you online (e.g., via physician review sites). Testimonials from satisfied staff members can also help establish trust because it shows that others are happy working with you and learning from the experience while helping people look their best.
Update Website Content Often.
When you’re updating your website, don’t forget the content. It’s important to keep an eye on what you post and when. Think about how often you update your website and how long it’s been since you last updated it. If it’s been more than a year, then that might be a good time to look at some fresh new content.
Make sure to update your website with new information about your practice; whether it’s something like a new procedure, staff member, or even an updated location map, it shows potential clients that they are important enough for you to take their questions seriously! You can also use this space to show off some of the results or testimonials from past patients. This way, people can see what can be achieved if they choose you. Your current customers will also appreciate being shown off amongst these other success stories because it helps validate their decisions about their procedures.
If you want to make sure that your plastic surgery practice stands out from the crowd, you need to use these marketing hacks. And if you want someone to help you implement them, Growth99 is here for you.
We believe in helping businesses reach their full potential, ensuring your brand is doing all it can in the digital space. Our team of experts will help you find ways to make your plastic surgery practice more visible online and bring in new patients.