Would you agree if someone said there’s nothing pleasant or calming about seeing empty slots in your appointment book? To keep your aesthetics business running, you need a steady flow of clients and fulfill your practice’s purpose. Having a consistent cash flow coming in your medspa is one of the primary goals of any aesthetics business.
The aesthetics industry is an increasingly competitive market. Aesthetic treatments are becoming more mainstream, and most shopping malls these days seem to feature med spas and clinics offering anti-aging treatments, injectable, laser hair removal, and more. You might want to have that same market reach, or you may be an expert in maneuvering more high-end and specialized procedures.
Regardless of your current business status, the million-dollar question remains: how do you enable your aesthetics business to stand out in such a competitive market? Three key things would surely drive sales to your aesthetic practice this 2022. And these are marketing, marketing, and finally, MARKETING. This post will dive deeper into the depths of digital marketing and how it is critical for every aesthetic business worldwide.
A highly compelling website
We often see websites where the critical information is missing, or there’s not enough information to help strike the people’s fancy. But given they have decided they’d like to visit or book an appointment with you, there’s no available way for them to act on that right there and then. Instead, they might decide to call you in the morning, yet they’ll forget about it, or they can fill in a vague online form for you to call them back, and yet they have decided not to proceed anymore.
The bottom line is, having a website doesn’t mean it is enough and you’re all set. News flash: anyone can do that. You truly need a high-converting website that can serve as your aesthetic business’ best sales tool. It is best to have a CTA or call to action so that a visitor can act on it immediately and without wasting any possibility of sales. Asking people to complete a form or to “request a call back” might impress on them that you’re not very much into doing business at all.
Instead, include a conspicuous “book now” button where every visitor can see on your website right away. Make sure it gets registered directly to your online booking system so potential clients can book immediately without hassle. Investing in a robust online booking system can be a game-changer for your business.
Search Engine Optimization
Search engine optimization, or SEO, involves making several keen enhancements to your aesthetic website to improve your Google organic rankings. Google typically tries to match its search results from a user’s search intent. If someone types in “Botox,” Google can provide them with possibly thousands of search results surrounding Botox, its procedures, and other relevant information.
However, more often than not, Google rightly assumes that searchers are most likely trying to find a nearby provider of Botox. And so it displays paid ads for Botox followed by a listing of nearby medspas or dermatologic clinics that offer the service. You have to consider while marketing your aesthetic business online: a catchy contact page containing important information about your business, such as your location, phone number, and business address. Moreover, a Google Business profile is a complete must for your marketing strategy, along with publishing valuable content that directly relates to the treatments your aesthetic business offers.
Clients considering getting dermal fillers, laser skin resurfacing, or cool sculpting is most likely typing those terms to search in Google. If you’re running Google Ads on these treatments, you’ll probably appear right at the top of the search results. And, with the help of ad retargeting, your ad will follow them as they roam on the internet, ultimately highlighting (and reminding them of) your skills and services.
One of the most cost-effective strategies in digital marketing is paid search. Mainly because you can get visible to a highly defined target audience, and you only pay when someone clicks your ad. Contemplate well and consider running ads on the specific keywords a potential patient might type into Google if they were searching for your services.
Social Media Marketing
Social media marketing is a highly compelling way to grow your aesthetic business when done appropriately. You can explain different procedures, showcase before and after photos, establish your credibility, and share your expertise. There are several social media channels that you can utilize, especially prominent ones like Facebook, Instagram, Twitter, etc.
Yet the proper channels would depend on your audience. If you’re marketing different doctors and aestheticians, it is best to use LinkedIn. If you’re targeting potential patients, consider Facebook or Instagram. The good thing about social media is that you can post both organic and paid content, which can contribute to reaching a wider audience.
You may choose to create a Facebook page, LinkedIn page, or Instagram feed for your aesthetics business and regularly post valuable content that engages your audience, creates an amicable virtual atmosphere, and drives more people to your website.
Don’t miss out on digital marketing today!
The tricky part is no matter how closely you observe your business’ performance and choose the best marketing techniques; results don’t show overnight. However, suppose you promote your aesthetic business consistently over a few months through the mainstream digital marketing strategies of the current generation. In that case, you will reap the benefits in no time and have clients continuously booking in on your aesthetic business.
You might find yourself relaxing on the beach on your day off while not panicking over your business’ cash flow. Growth99 is a robust digital marketing partner, perfect to fit your aesthetic business’ marketing needs. Who knows? In time, you may even wonder how you can keep up with the demand! Contact us and experience the business advancement that you never saw coming. Take a leap of faith and partner with us today!