Even for experienced web designers, launching a successful website can be challenging. We realize that as a dentist, you have a lot on your plate without adding the responsibility of designing and maintaining your website. Consider the potential of a flourishing web presence to attract new patients to your dental office. And that’s why you should team up with a digital business partner.
The Real Purpose Of Dental Websites
Patients already working with you can benefit from your dentistry website in several ways. However, the primary goal of a dental practice’s website is to encourage potential new patients to contact the course by phone or online to make an appointment.
Put your marketing efforts into one central location, including your dentistry website. Advertising on Google and Facebook specifically for dentists, your practice’s online reputation and reviews, and the occasional billboard or newspaper ad will all help bring new patients to your dental practice’s website through pay-per-click marketing.
Your website’s primary goal should be to smoothly and swiftly transform visitors into paying customers once they reach your page. If your dental practice’s website fails to provide interested patients with the information they need, they will move on to the following result in their search.
Common Dental Website Mistakes
You must highlight your practice’s unique selling points to have an excellent dentistry website. Patients can tell the difference between your dental practice’s website and the others they find in search results once you’ve taken these steps.
Here are some of the most common web design flaws for dental offices.
1. Not Unique Enough
Something that sets you apart from the competition is called a differentiator. You need to highlight your practice’s unique selling points if you want more patients through your dentistry website.
Saying, “we care about your smile” or “we provide the best dental experience” doesn’t make you stand out. Of course, every dental office would like to think they provide the “greatest new patient experience” to prospective patients.
What sets apart the websites of the most successful dentists is their emphasis on services and procedures unique to their office. Employing a dental marketing firm can be helpful if you need assistance developing data-driven differentiators that attract and retain high-quality new patients.
2. Stock Photos Don’t Persuade Prospective Patients
Dental websites can employ the ubiquitous stock pictures with little effort. Many dentistry websites use different stock photographs, which can get boring for patients.
Stock images look nice, but they will only convince a patient to choose your dental office over the one that uses the same stock image. Dental patients are less likely to feel comfortable and confident in your business and like they know the team if you only use stock photos.
We recommend that dentists utilize at most ten percent stock images. As an alternative, use actual photographs of dentists, assistants, and patients (with their consent, of course). To attract new clients to your dental practice, having photographs like these featured prominently on your homepage is essential.
3. Prioritizing Website Design Over User-Friendly Interface
Make it simple if you want more people to utilize your dental practice’s website. Your dentistry website’s guests must be able to quickly and easily get the required data. Most people looking for a new dentist want to know about discounts, which dental plans you accept, when you’re open for business, what services you offer, and how to contact you.
Growth99’s dental websites all feature prominently displayed contact details because of this. If a patient visits your dental clinic’s website, they should be able to access the appointment scheduling details they require quickly.
Dentists who choose a “beautiful” dental website design over usability are a common pitfall in our business line. Attempting such a thing yields no positive results.
Even if your website is beautifully designed, it will only help if patients can locate basic information, such as your promotions, the insurance you accept, or your office phone number.
4. Not Optimizing The Website Enough
One of the most common blunders made by businesses is focusing solely on optimizing their homepage and subsequent landing pages. SEO, user experiences, and other metrics might all take a hit. Fixes to a problematic website should be applied uniformly across the board. All of the menu and navigation problems, as well as the server problems, may be quickly and easily resolved.
Still, it can be tricky to resolve all of the problems. Even so, optimizing each page will help you increase domain authority, boost your overall SEO rankings, and enhance your users’ experience at every stage of their trip. If your landing page looks great, but customers need help making an appointment, they may give up and go to a competitor instead.
5. Insufficient Call To Action
Many dental practice websites fail to engage their target audience effectively because of poor or nonexistent call-to-action. A “call-to-action” is any element on your site that prompts the reader to do something, whether it be giving you a call, filling out a contact form, or signing up for your email newsletter. Including a call to action at both the top and bottom of each page is optimal. Offering incentives like a time-sensitive discount or a free ebook on children’s dental health can encourage patients to make contact and set up appointments.
Compelling call-to-actions (CTAs) at the end of your blog entries encourage readers to engage with your dental practice. For example, you could say something like, “Whatever you pick, get in touch with your nearest dental office for further details or to begin the treatment!” at the end of a blog post describing the benefits of dental surgery. By doing so, you can present your practice as the solution to the user’s problem of choice and direct them to your contact or booking page.
6. Ignoring Mobile Optimization
There is no longer a choice in whether or not to create a mobile-friendly website. The “mobile-first” strategy, in which optimizing your site for mobile devices comes first, is becoming increasingly top among businesses. Most website visits increasingly originate from mobile devices; therefore, it’s crucial to ensure visitors of all types can easily navigate and use your site. That means ensuring your site is easy to navigate and loads quickly, among other things. The ease of use of your buttons, forms, and phone calls for mobile consumers is of the utmost importance.
If you don’t change your approach, you’ll turn off potential new patients before they even get in touch with you. You should engage a professional mobile web designer to make your site responsive if you have never done so.
Takeaway
Looking for a digital business partner that can handle all the technical aspects of web development for you? Do you want a partner that can make a website and implement digital marketing strategies? Contact Growth99 today to check out our services and see how we can help you grow your dental practice business.
