Chatbots are all the rage and have become very common nowadays. And due to being so prevalent, a chatbot is easier to develop now more than ever. However, not all chatbots are created equal, and their performance can vary exceedingly from one to another. Now the million-dollar question: what does it take to make advanced AI chatbots to maximize conversion for your aesthetic practice?
As the digital world continues to thrive, chatbots have garnered much attention as refined conversion tools, causing a broader enhancement to the furtherance of AI and automation. Also, chatbots are neat, which adds more to the buzz. An aesthetic business may choose to program conversational algorithms in chatbots to suffice their customers’ needs instead of hiring or outsourcing employees to man the instant messaging system.
As they are programmed with AI or Artificial Intelligence, chatbots might lack having a special human touch. Yet, they are consistent and susceptible to consistently being altered until they can interact best over time. Chatbots, in all its glory, might be the missing puzzle piece that you’ve long been searching for to increase client conversion for your aesthetic practice. Read up to find out more!
Back to basics: What is a chatbot?
In plain words, a chatbot is a marketing tool that can handle conversations with live clients. It also automates both textual and voice conversations with end-users. Compared to instant messaging with a live agent, a chatbot is an excellent alternative in receiving instantaneous replies based on a customer’s input.
Furthermore, a chatbot is a service powered by artificial intelligence that users may interact with via a chat room. This service is prevalent, and it could exist in any significant chat interfaces such as Facebook Messenger, Text Messages, Slack, etc. The goal is to replicate the natural human interaction, only more efficient.
AI Chatbot: A productive customer service
In the world of medical aesthetics, there will always be curious people around that are endlessly searching for answers. Sure, one person might be all-knowing about the Botox treatment, while to another person, it’s an entirely new thing, and their curiosity for this treatment springs up. When potential patients are interested in knowing about any of your services, the last thing you want to do is leave them hanging with their questions unanswered.
And here go AI chatbots as they save the day! One of the most disappointing things in being a customer is, especially if it’s only a simple question or issue, at times, you still need to be on a long hold time to get to a live person to answer you. By having a chatbot for your clients’ perusal, you can easily and quickly help solve customer issues online and answer straightforward inquiries without taking too much time. And thus, a momentous event takes place where mere curious internet-searchers convert to loyal customers.
Accessible across multiple channels
Chatbots are now almost everywhere! And due to its widespread existence, people can get answers and more information more conveniently. Especially nowadays, people prefer (and expect) to receive instant information at the click of a button. And, as a business, if you’re able to meet that expectation, it means you place your aesthetic practice in an advantageous position.
If you have this goal in mind, you need to get some job done. Your chatbot should be ready and accessible across various communication channels, specifically social media. This equally means whatever legit platform you use to establish your chatbot needs to allow seamless conversations and retain data and context across multiple digital channels.
Conversion and winning sales
Now that we’ve discussed giving users what they need in the form of chatbots, it is probably the best time to think about what happens next for your aesthetic practice. Given you’ve already caught your audience’s attention and they find it convenient to turn to your business instead of looking anywhere else, it is best never to lose this kind of momentum. Client conversion happens when you do something right as a business, and in this case, by using an AI chatbot.
Because your potential patient is researching a treatment or service, you offer, building a chatbot that helps answer significant questions critical to customer conversion makes perfect sense. For example, while the chat is ongoing, your chatbot can send your prospective patient a downloadable guide. Or a reading material filled with relevant information that they need about your practice.
Besides capturing leads and developing your nurturing strategy by initially chatting with them, your chatbot can also be an excellent sales tool. The valuable and accurately programmed content can make customized suggestions while accompanying the user through the entire sales process. Chatbots can also generate more sales by up-selling and cross-selling.
They can suggest the latest promotions in your med spa, letting a potential patient realize a need they hadn’t initially thought of. Suppose your chatbot has initiated value and sparked the interest of the consumer. In that case, your salesperson can reap the benefit of that positive interaction as they reach out to the client to close the deal.
The power of Digital Marketing for Your Aesthetics Practice
In today’s digital world, businesses of different fields and industries can sometimes feel the pressure of being consistently on top, especially with the fierce competition around. With that, digital marketing has been one of the most powerful tools of the medspa industry. It does the job of highlighting the different assets that every med spa can offer to aesthetic patients worldwide.
AI chatbots are another manifestation of the advancement of the digital world, and it’s only going to get better. Let Growth99 be your digital marketing partner with its cutting-edge technology and marketing tools that are sure to bring out the best in promoting your practice for the world to see! Book a free consultation to explore the endless possibilities that lie for you and your business’ growth. Partner with Growth99 today!