In this episode, Cameron is joined by Jennifer Fleming, owner and co-medical director of The Alchemy Clinic, and they discuss the challenges of balancing business ownership with family life, emphasizing the importance of time management and delegation. Jennifer shares her journey into medical esthetics, highlighting the risks and rewards of starting a business. She stresses the value of community engagement, education, and building a strong team culture. She also touches on the importance of effective marketing, branding, and leveraging technology to streamline operations. They also discuss the concept of a tech stack and the various tools and systems used in a practice.
Transcript:
This is Medical Millionaire, the podcast helping your metspot increase in status, visibility and profitability. Join your host as he dispels myths, shares trends, and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of Growth ninety nine, Cameron Hamphil. Hey, guys, Cameron Heppiel here your host for Medical Millionaire.
Hey, thank you so much for taking the time to tuneth the podcast. Our goal is to give incredible value and insight for practice owners. So if you own a medical aesthetics practice or are you thinking about becoming an owner, all of these episodes are one hundred percent designed for you and to help you take your practice to the next level. So, guys, today I have a guest on.
She is from Manchester, New Hampshire, Jennifer Fleming. She’s certified nurse practitioner. I think she’s a new trainer for Revents, so like she’s got amazing credentials. She’s been in practice for two years.
I would categorize her in the growth phase continue to grow the practice. Jennifer, Thank you so much. Welcome to the show. Yeah, thank you so much for having me.
It’s a pleasure. I love talking about all these things, so I’m really excited to be here. Thank you. Absolutely, I love having you.
Thank you for taking the time and of how you are super busy, just growing the practice being a mom, like wearing all the hats, and I think that’s one of the things I want to talk about real quick, if that’s okay, because we were talking offline how busy we are, and you know, like just the challenges like how do you navigate being a parent and being a practice owner, business owner and all the other hats that you wear in your life, like how do you manage the time? It’s crazy, So give us a little bit of insight on. That, you know, I don’t know if I’m perfect at this yet, and I and starting and I don’t know if it ever really gets better. But when everyone says, you know, we’re always looking for the balance of life, and I don’t really think that there’s ever a true balance. I think that in times we fluctuate.
So there are things that are going to require some more of that demand and others. I’m very fortunate that my husband, he takes a lot of a lot of things off of my plate, and I always tell everybody that I really couldn’t do what I’m doing without him, because with two children, you just can’t do all of those things. But I think the biggest thing is just trying to be mindful of time and when you’re at work, you’re at work, and when you have those moments with your children, you just try to be present. And I know sometimes that’s not always easy, but I’ve made I continue to make a really conscious effort about that because you know those years we’re never going to get back, and so you know, the business, all of these things are still going to be here.
But just trying best to balance when we can, or to shift when we can, and to find those people, whether it’s a spouse or friends or family, just to try to offset some of that, because one person cannot do it alone, and you’ll just struggle and it will not be good in any area if you try to do it alone. I one hundred percent agree. It’s very challenging being present, being a business owner, having cow old are your kids. They’re six and eight, so they’re really getting to that point.
And now you know, sports is sort of like taking over our lives a little bit. And again you’re just trying to fit it all in. And I find it just being very strategic with time. It’s you know, if on the weekends you have to do something, I will say, you know, I’m going upstairs and I’m going in the office, and I’m gonna be there for two hours and just sort of let me be and then I’m all yours, so just allow me that little bit of time.
And and they’re better because they know. It’s like, you know, they set the timer and they’re like, okay, it’s been two hours. You know your time’s up. Out of the office.
That So I love that idea. That’s great. I mean having the timer. I see my wife doing that too, like different ways of like hey, you get this toy or this thing for a certain amount of minutes.
Because I have two similar two children as well, so the siblings can fight. I like that, and I think, like that’s a good point. It’s, hey, I’m gonna be upstairs, like mom’s upstairs, and now you’re focused because you know you only have a certain amount of time to get the job done right and and so like you almost hold each other accountable in an interesting way. And then when you come out of the work environment, right, and then you’re you’re focused on the family.
And I think, like so much we are faced with the challenges of the phone in the pocket and the noise and the urgency and somebody is calling about an appointment or texting or DM ing or it’s it’s it’s super challenging and it’s just for the audience. Like, yeah, I would challenge you guys to take some of that advice, like do the timer thing, put the phone down, like be present. It’s so hard because I mean, I have, you know, two kids, and man, it’s there in cheer like traveling cheer now, which is a whole new ball game. It’s it’s very interesting.
So I totally get the challenges. And I do think that in the beginning it’s harder and then as you grow, we maybe get a little bit better about delegation or maybe people come onto our teams that we can let go of some of that stuff. But I mean training and I go into a lot of practices, and I’ve had the opportunity in the last few months, and you know, it is a struggle when you see just just people starting, you know, it’s hard. This is not it’s not an easy thing to do.
And having worked in critical care for a really long time. I spent a decade as a nurse practitioner in the ICU, and I sometimes in my mind, I’m like, God, it feels so much easier to like save someone’s life because you become very systematized in the way things have to get done and what you have to do. And there’s it’s very algorithmic in the medicine field or when you’re dealing with really sick people. But then you sort of enter into this world where there’s so many unknowns, and I think that sometimes is so unsettling, and you know, you make a ton of mistakes and you hope not to but yeah, but those it’s just it’s just hard.
But we learned and it gets easier. But it gets easier. Yeah, yeah, I mean it gets it gets easier, it gets a different level of challenging easy, right, Yeah, all right. That that brings up a really good point.
So you’ve been in practice for two years. I would be curious to know what were some of the biggest challenges that you face, Like day zero, even like let’s call it day negative, right before you opened up the practice, and then year one, like what were your biggest challenges, biggest takeaway, some of the things that you learned. Yeah, well, you know, listen. My story is a little bit unique because I always say that medical aesthetics is something that sort of found me.
I was not looking to get into this field. I was randomly approached by someone that had opened a practice. I had worked and was sort of doing two things simultaneously, so I never really knew that this was what I was going to be doing. And I was looking for a place to rent that was a little bit bigger because I have a twin sister and I was starting to train her, and so I was like, well, maybe we’ll just rent a little bit of a bigger space.
And then I found this building that I just walked into the space and I opened the door and that was it. I just knew it was sort of like this. I know it sounds crazy, but it was a feeling that sort of came over me, and it just my brain just said, your life is going to change. And that was it.
And everyone’s like, oh my god, it’s too big and it’s too much money and you’re not going to be able to do that, and I just sort of like tuned it all out so that was like zero day zero. It was just sort of a feeling. It was like, I don’t even I didn’t even really think that I was. I didn’t even I didn’t have a plan that I was opening a business.
It just sort of happened and then things just sort of transpired. And by listening to that voice of saying yes, people were put into my place at the time that I needed them. You know, there was like in a women’s script there was like a lawyer. I was like, oh my god, I need you, or this other person was like, oh my god, they’re there too.
And so sometimes I think starting is just believing or kind of have a knowing that this is what I’m supposed to be doing, Like there’s just something that keeps pushing you in that direction. And I think sometimes it’s just having the guts to believe that even if other people are sort of doubting you or thinking that that it’s not possible, anything is possible. It’s just finding ways to kind of career that. But I think that to me was sort of ground zero of starting.
And then the biggest challenge, of course, I think for business owners is just some of those business pieces. But I. Learned to identify quickly what I knew and what I didn’t know and if I and I still do this to this day, I don’t If I don’t know something, I’m like keeping note of that, either I need to find someone that does this better than I do, or I need to read or learn about this, or always sort of making notes of those things so that we can get better. But those were I think the some of the biggest pieces is a sort of believing and taking that risk, because they’re big risks when you say yes to something and putting everything you have into that and knowing that it’s going to succeed and actually not even having a plan.
B it was like everyone’s like, well, what are you going to do? I’m like, I don’t know, because that’s not a plan, Like it’s not in the plan if this is going to happen, and so sometimes we just sort of will that to be and if you have that desire to do it, you’re going to do it. And I know I went a little off rail there, and really I think understanding some of my finances. So for these are a few tips. And I wish I knew this earlier on because I sort of learned this as I was going through within each state, and this is across the nation, there are free resources for new business owners and people should be taking advantage of these resources.
One is called score scores a great opportunity you sort of as a new business owner. You tell them what you need, whether it be accounting, marketing, finance, it doesn’t matter, and they will hook you up with people and they do this for free. There are entrepreneurs that have sort of retired or maybe they just do this on the side to help new business owners succeed. So that’s one which I highly recommend that people take advantage of.
And another one is CWE or Center of Women in Enterprise. It’s more here towards women. But these are free resources, and I wish I knew about them, because I sort of learned about them a bit further on and I utilize them. And but those things I think are really helpful for people that are like I really don’t know where to start, and they can sort of help at least guide and get you on that path and put you in touch with people that you might need along the way.
If you really feel like you’re on an island alone. That’s well said. Are these are those national resources. They are nationally Okay, they I believe they are national resources.
I know specifically they’re in New Hampshire, but I’m quite certain that those are nationals. So look them up. That’s huge. No, I appreciate you sharing that with the audience.
I think, like anybody that’s facing challenges in terms of you know, how do I connect all the dots. Yes, you need an attorney, Yes you need marketing, you need some businesss, you need sales training, Shoot, you need you know, like there’s a tremendous amount of things that you need in order to run a practice. And so that that’s that’s super important. I think one of the other things too that you that you mentioned is really like, hey, you know what I’m going to take really like the leap of faith, Like here’s the plan, I’m going to do it, and like taking action is the biggest thing I heard from that was there’s so much in terms of like we can get lost in preparation, we can get lost in naysayers, we can get and what’s so crazy, some of the biggest naysayers are like your closest friends and relatives and family.
It’s nuts. It’s I’ve experienced that, like Oh, somebody’s already done that, somebody’s opened one of those, or oh it’s super expensive. What about the lawsuits? Like, man, I hear the marketing start. Isn’t it saturated? You know, like and it’s like it’s you know, it’s crazy, Jennifer.
Sometimes I even get advice from people so off topic. I own quite a few real estate rental properties over the course of my career or I have to retire at some point, and so I’ve like I’ve learned a shipload about real estate off topic. But sometimes people will come to me and they will will tell me, they’ll try to give me advice on real estate investing, and I’m like, do you want any properties? No, but I’ve heard and I’m like, okay, so that was anyway, come a full circle back to what you were saying, Like that, that resignates really hard with me, and I know the audience as well, because look, guys, like at the end of the day, this is entrepreneurship, like this just truly, truly is. I mean, you have all the credentials to be a provider, which is fantastic and amazing, but it’s this is a business.
There is sales that take place, there is expenses that take place, there is liabilities, employee issues, you have to invest in technology marketing, like Jennifer, the more I learn about practice owners. And I’ve been in this since twenty seventeen, so not as long as most people, but I think I have you know, I’ve been in the industry for a little while now, the more respect I have for you owners, like it’s it’s it’s wild because you you go to school to learn everything clinical. Yeah, I spent a lot of money, a lot of time, and then it’s like, hey, go open up a business. That’s the truth.
Yeah, no, and that’s the thing. And I think you sort of so when I started, I’m like, I have to read, right, So I just read so many books, I mean just and I still constantly listen to from financial things to sales things and again. And then you find those people that hopefully that you connect with like your company, right, I’ve been using Growth ninety nine since when we started. I sort of had a website that a friend had created and I’m like, oh, oh my gosh, I sort of need to move this to the next level.
And you sort of get to those pieces and then you connect with people and they just do really good work, right, And so I’m like, well, I never have to leave because you guys do everything that I need. And I’m not saying that because I’m on here. I’m just saying it’s like you find people that you just sort of jive with and connect with, and some are going to work and some companies are not going to work. You know.
Sometimes marketing I’ve never actually just we’re just going to be starting paid marketing like a little bits. My goal was always sort of I wanted to start out with brand recognition, creating just more of not lead generation. Initially, it’s just like, this is who we are, these are our values, this is how we engage in the community, and really sort of really truly from a grassroots efforts trying to build a brand, and that’s really hard to do. But I think it’s really understanding those values of this is who we are, this is what we do really well, this is how we want our community to perceive us, because we could be perceived a million different ways on Instagram and across the nation, and that’s fine, but it’s how are you going to be perceived from the people that are in your community that are coming to see you, and how does that relate.
And so that was always sort of where we put all of our efforts initially. And I’m a big believer. And this is another tip if I could sort of give tips for people that are starting out, is to really engage in your community. I mean, there are chambers, there are different organizations within your community, there are leadership things in your community.
Because that’s who is that’s really who’s coming to you. And so I’ve just I’ve found it extremely beneficial. And even if it’s not like everyone of those community things or maybe necessarily your client but or your patience, but they’re going to tell other people because now they know of you and this is what you do, and you’re involved in X, Y or z, and so any opportunity to donate to causes that you believe in your communities, et cetera. Those are they’re going to pay you back tenfold.
They are good. They’re just that. I really truly think that that’s how businesses grow. Yeah, no, you’re you’re exactly right.
I think that there’s practice owners either that have been in business for a year even five years, and they don’t understand the value of local community networking. Right, Like there’s so many entrepreneur groups. I don’t care if the population is fifty thousand or thirty million. Where you live, there is support, whether it’s like your church community, entrepreneurship community, book clubs, you know, like like there’s you have to just get creative.
But I agree, because what’s going to happen. People see that you care. People see who you are, and people see your expertise, and they see your personality, you know, and people want to connect with people, And what better way could you do it than networking face to face and then having a provider, like build confidence within who you are after they come and see. And I think even as providers finding other providers or business owners in your own I think that’s sometimes medical when I having been in medicine a very long time and then I see you every morning, right, you would round on your patients and so it would be myself and a physician and you’d have nutritionness and you’ve had and you round as a team, and then you have residents and so it was constant dialogue, constant every day We’re just learning, learning, learning and talking amongst patients and discussing things.
And it was so engaging. And then when I sort of transitioned over into esthetics. I mean I remember reaching out to someone and just saying, oh my god, you know where do you get your insolence syringes from? And it was like silence because God forbid, you know, like you tell them, like if you tell somebody that, or if you share that information, they’re going to take a patient from you or something. It was like the most bizarre thing.
And here in New Hampshire, myself and a few other providers we developed a nonprofit for medical aesthetic providers and it was really based off of necessity because there were some legal things that were happening in our state. But that’s really sort of what allowed me to broaden my network and really create friends and colleagues. I mean they might even be ten miles away, or some even five miles away, and it doesn’t matter, because at the end of the day, you are you. You are your own person, and you are your own superpower and people are going to come to you because they like you and they connect with you, and then they’re going to be people that go to somewhere else because they connect there and that’s okay, and you’re different and that that shouldn’t be that you shouldn’t fear that by trying to connect with other people in the community that are doing the same thing you are doing, it should really be more of a collaborative effort than feeling like you’re in you know, because I mean, think of how many dentists and doctor’s offices are around you.
I mean, my god, there’s three dental practices right on my street. And this is a field that’s becoming. You know, people, it’s growing for reasons, right, It’s growing because people are interested in this and people are getting these services, and so inevitably it’s going to continue to grow. It’s just you figuring out how are you maybe going to be a little bit different than maybe that person next to you, or what are you going to provide, or what is your expertise, and just trying to sort of zone into what that is and just be true to that, genuinely true to that, because that’s how you’re gonna again, like your business is going to grow and you’re going to grow, and all of those things are going to grow.
So yeah, I know that makes so much sense. I Mean, one of the things that just for the audience, you guys. She talked a lot about branding, right, and the importance of branding before. I mean, we’re talking here’s an owner that’s been in practice for two years and she had just said, now I’m in the point where I’m going to start running some ads.
Right. One could argue that she should have ran ads a while ago. Right. Another one could argue, Hey, you know what, I ran ads and they didn’t do anything for me.
I don’t care. But the point is is she is talking the importance of branding and being true to who she is, the value of the brand, the value of the community, and holding true to that because like, what’s the population where you live, Jennifer. Oh, boy, have to really google that. It’s a few mill I mean, Manchester is the biggest city in New Hampshire, so it’s it’s.
Okay, okay, so good size. So there’s millions of people. I mean, if you were to do like a radius and here here’s what I want you guys to understand. Yes, there’s like, like if you look at how many dentists are out there versus medspas, medical sets practices, it’s night and day.
I saw a report recently we’re doing to study and it was I think there’s over one hundred thousand dental practices in America. I know it’s over one hundred thousand for sure. I think it’s like one hundred and one hundred and twenty five thousand something like that. I’d have to look, but don’t quote me.
I know it’s over one hundred. I know it’s lessan two hundred. Okay, meds spas specifically, specifically med spas I’m not talking about like plastic surgeons that also have a MEDSPA in like not bolt On’s but true medspas twelve five hundred. Right.
Yeah, see, so I think and so many people it’s so I mean, and here I mean, I guess Manchester is a little different than other cities because I do hear from other cities. You know, you could have an office where there’s someone right next you, or there’s someone above you, or there’s someone right next door. It’s not quite there yet in in New Hampshire, I mean, it’s it’s a I mean, we’re also a relatively you know, small state and we’re not like very very city like, but it’s going to continue to get bigger. So people just have to you just have to accept it, right if you’re going to get into this it’s like getting into it for the right reasons as well, because there’s so many people that you know, could this be a lucrative field, Yes it can, But if that’s the only driving thing, I mean, listen, I’m so waiting for that to happen.
I mean, I think if people go into this thinking like I’m gonna like this, it’s like you get rich quick, that’s not it. I mean, owning a business, there are so many pieces and for me, it’s like I’m I’m like saving everything I make because I want to expand. You know, like at some point I bought this building, and so the next step is building into the second and third floor, and then it’s expanding and just sort of in reinvesting into your own business. It’s not about, you know, like all of the other extras.
For me, I mean that might not be for everybody, but for me, it’s that’s the most important piece of sort of really structurally and creating something that is going to sort of withstand the test of time. Thank you for listening to Medical Millionaire. I wanted to take just a few short moments and tell you all about Growth ninety nine University. Naturally, if you’re listening to medical Millionaire, the success of your medspot is extremely important to you, and as it should be, and if you’re listening to Medical Millionaire, you are obviously looking for the best, most effective ways to take your medspot to the next level in both profit and customer success.
Enter Growth ninety nine University. Ranging from online education courses all the way to the full suite of marketing and webs services. Growth ninety nine has your medspa covered. No matter the challenges that you’re facing, we are ready and able to help you achieve your next level in business, profit and freedom.
To inquire about all of our support services and products, please visit Growth ninety nine dot com and while you’re there, click the university link and check out the companion course to this very podcast. Back to the show. Oh myank goodness, this is gold. I love it so yeah.
A couple points there, So like based off of the demand and the supply, right, and I’m talking here, like the supply of providers versus the demand of people wanting these types of services. It’s night and day, And what’s happening is the consumer is getting more advanced every single day, right, And it’s not even necessarily like, hey, I want to look like younger and beautiful for the GRAM. It’s hey, you know what, this actually helps build confidence. It really helps with you know, like your mental well being, you know, and you know there’s also I mean with the peptides and everything coming out, Like my gosh, you can also get anti aging around the exterior of the body, the interior of the body.
I mean, it’s amazing, Like I have become a full you know, like I go to practices like I’m a I’m a patient and I love it. And so like the supply versus demand, I mean, there’s so much room for opportunity. And so to her point about competition, yes, that’s real for sure. But at the same time, you guys need to understand the supply and demand is just like completely off off the charts.
And we can just compare that to the dental practices, like everybody has a face, and everybody has teeth well hopefully hopefully everybody has. Teas right well, yes, and they get deep cleanings. I mean that’s that’s that’s a necessity. That is that is a true necessity.
Yeah, yes, but I do like your point. You know, there was there was even a recent study in a dermatology magazine or literature that I was reading the other day, and and that that is very true. I mean time and time again they have done. I mean, obviously it’s anecdotal because people are just saying why they get services.
But the top reason why people seek out aesthetic services is on the basis of building confidence in some area, right, because if we can exude that, and I mean it extends in every facet of our life if we feel better about ourselves and if we feel good, so I you know, I think that this is something that’s that people are going to continue to seek and we just need really good providers. And this is one field that is sort of you know, and I hate to even use the word industry. I sort of hate that if I really do. I’m like, is this an industry.
It’s a field. It’s a specialty, right, It’s just like urology or cardiology. It is a specialty, and I think that it should be viewed as such. And I swear this is like my I’m going to like go to the grave.
And I know that there are so many amazing providers out there that are trying and they’re working so hard on doing this, but really creating you know, we have master’s degrees and higher education and you know, certifications in all different specialties. Yet aesthetics is just one of those things that we haven’t quite figured out how to do that. And I’m like, well, it’s like on my docket at some point. I hope that I can assist in doing that because I think we need that, and I think our patients require that because there’s sort of a mixed degree of education different things throughout.
And I think another thing too is for new patients starting out, it’s like education and investing in yourself also needs to be one of the primary factors throughout your course of time, because no one else is going to invest in you like practices. You might find practices that are willing to sort of give you money towards certain things, but no one is going to invest in your knowledge and your expertise, whether it be like at the bedside or at the chair at the chair side or at the business side. Right, So that is something that you sort of have to do, Like you have to put that time in or find the right people, like find like finance people that are going to help you understand your books. My god, I mean that was something I like struggled with and it’s been a godsend.
I don’t I have sort of like a CFO. They’re not in my office, but I pay a company and it’s been brilliant. It sort of opens your brain to just detailed numbers of what every provider is bringing in and where can you be saving and do you have room to buy that laser based on X, Y or z, and do you have room to bring on a medical you know, assistant. And it’s really important to understand that not just like oh well, I mean, you know this month we did really good, but it’s like did you though, like how much did you pay in products? Or what are you paying out for your employees? And it’s been an eye opener for me as well, and to really to really view that in a much more fine tune level, because that’s where you’re going to be able to better generate and create wealth.
But growth, right like that that real growth that can continue to grow because it’s healthy. Yeah, No, you’re you’re absolutely one hundred percent accurate. You know I was. In fact, I had I had Mary Beth Hagen on one of my podcasts and she yeah, she’s as much as I can.
This is a specialty, you know, like so to your point about industry, and you know, she’s like, this is a specialty, and so she really opened up my eyes and like, oh my gosh, it is like this is you know, it’s just been interesting to learn more and more about about the space and and all the hard work that’s put into it. And then one of the one of the components you must have hired. I’m thinking you may have hired an affirm that. I know I could be wrong, but investing in finance, understanding the numbers, right, like what is your top line sales revenue? We had a great month, but what was the net operating income? What are the margins? Like you know, like how much time have you invested into finances being a practice owner, like I’ve been a lot at this point, being two years in a lot.
Actually, that was one of the first things when I had reached out to, like my score person. It was really understanding cash flows and looking at like that’s how I started because I really identify whoa this is an area where again jotting down like this is an area where I do not excel at, Like numbers are not my thing, but I need numbers to be my thing, and so how do I find the right people? And so at least it sort of got me started, and then I listened to a few books. But again, now I might not understand everything, but I have a team, right, because that’s not I don’t want that to be my specialty. I’m not an expert at that, but I want an expert on my team that’s helping me understand that on a month to month basis, which is really important.
You can’t grow solo. I mean you can when you’re starting out and wearing multiple hats, and like every season of business, you know, like like zero to one years is a season where it’s like multiple hats learning a lot. Like year two to year three is pure growth, you know, and then you get in the optimization and then like it just continues to grow. But like it’s it’s interesting everything that you learn along the way.
And so one of my biggest respects for practice owners is see for me, I was, I was kind of born into entrepreneurship, and I’ve I don’t need to be motivated. I just need to make sure I’m like very disciplined, which which I am, and I think that’s helped me out a lot in my career path and what I’ve done. But you know, you I’ve studied a lot about business, and I’ve studied a lot about finance, and I’ve studied you know, sales, and just like so much on how to open a business, how to fail out of business, how how to succeed. I never went to school, never went to school for how to be a provider, So it’s like I never have had to learn that ever, right, so like you guys to do that, and then it’s like this whole new business mindset.
It’s just becoming more and more clear to me now that even after all these years been in it’s just mind blowing. And then pack marketing on top of that, like that’s a whole other category, on top of running the practice like a business, and then the safety to the patients and the results. Yeah. Well, and I think actually the biggest piece too, which not was a struggle, but it was just more of is managing is managing people and understanding people and sort of identifying and figuring out how to what drives people, how to connect with your staff and really, like my I knew when I started a business.
I’m like, okay, yes, so I want to grow and I want to be successful, and I want all of those things, but my biggest thing was I want a culture that people love it here and they want to stay and they never want to leave, right, And how do you? How do you do that? And that’s hard, that’s hard, and it’s finding the right people. And I’ve been very fortunate. Like we’re still really small, I mean two years, I mean we are small, and I’m still you know, I’m trying to even grow myself, but then try to also grow like two other providers and make sure that their schedules are busy, and that’s where really that marketing comes into play. But I think just identifying where like where people’s strengths are and playing off of that and then guiding if maybe they they’re not strong in this area, then guiding them somewhere else, and just and then connecting.
I mean we as a team, like every week we meet for an hour and we talk about like projections for that week, what we’re working on, and then having different things. So if there’s ever downtime, it’s like, well we’ve already identified X, Y and Z that needs to be done, and so who’s who’s working on that, who’s doing this? And then really checking in on a day to day basis, because when everyone is very clear about the vision of your business, and hopefully businesses are sort of developing that with their teams, because you want everyone to be on board with what that looks like, because they all need to feel that everyone is is much more willing to sort of be part of that growth. I don’t want this to be like gender like all about me. I want it to be about them.
I want it to be about like the Alchemy Clinic, not Jennifer Fleming. So in that mind, it’s like, how do we how do we continue to build up your whole team rather than just building you up? Does that make sense? Yeah? And it kind of it goes back to your mission and it goes back to your branding. Like initially what you said, you know when we first started talking, I mean like, you know, I look at it in this way, like you have to have here, here’s the critical here, here’s the playbook. Right is you have to have a great team that kind of helps you with the business aspects, whether it’s like the P and L, the balance sheet, you know, understanding how much your providers are making per hour, shoot, how much you’re making per hour, like someone to help file the taxes.
And then you have your internal team, which is like your provider’s front desk admin, you know, maybe on site social content creator like whatever that stuff is. And you have to have benchmarks and KPIs right and so like, and then at the end of the day, you have you have to have the patient has to get like the best experience possible. There is options we just talked about. There’s there’s options, and they’re looking for a result.
They’re not buying neurotoxins. They’re not buying morphia say, they’re not buying like even though that’s like the solution or product we’re selling, We’re there. They’re buying a result. So if you break that down, shoot, we could just have like an entire episode on those.
But like, talk to me a little bit about like your meeting. Okay, you say you meet once a week and I think most most practice owners do. I think, so those can be ran very effectively. Sorry, those could be ran like very effectively, like you’re like you were talking about, like with a great agenda and like great benchmarks, great KPE guys, where are we at what are we forecasting one the projections or not run very well at all, So talk to us about that that’s super important.
Well, and that’s interesting, Maybe that might be a little bit of an area too that I can do a little bit better, just in terms of like having so technique. So what we would tend to do is have in like an agenda that week. So what are what are maybe issues that or in the processes or throughout the week that are what what’s not running effectively that we could do better? What are some projects that we’re working on. We always sort of drill in social media because that’s the bane of all of our existence really, and then benchmarks, I don’t I don’t think that I maybe do that that well, So I think that that’s probably going to be another one now working with our team, there’s other benchmarks in terms of, you know, different bonus structures and so when people understand that we know that these like this is these are things that we are trying to achieve as a team itself.
But that will because we just had our meeting yesterday talking about that, but that will be plugged into those meetings in some way shape or form as well in terms of like your monthly forecast. But every week, it’s more we sort of make that agenda throughout the week as little things sort of come up, and we all sort of add to that list of different areas that we need to touch upon so that everyone is sort of focused and tuned in, and then that list sort of carries forward so that we know that we can sort of cross those things off throughout the week so that things are getting done. Because how many times have you gone to meetings and you talk about the same thing over and over and over again and nothing gets done? And that to me is like, oh god, it like kills me. It’s just like who’s taking ownership of it, who’s doing it? And is it complete? Yet? That’s it.
I’m with you, you know, like I’ve been in a lot of meetings in my life and some are great and some are extremely boring. Like yeah, the ones that I like are just like you. It’s okay, Like here’s the KPRS, here’s the benchmark, here’s the agenda, and then by the way, like here’s the to do and if and if you need to get it done by this deadline or there’s a consequence and if you do, there’s a reward. Yeah, yeah, and then it’s like you have a true understanding of who’s in charge of what, what needs to be done, and when it needs to be done.
And that’s like and that’s how an effective meetings should should always always be right. I agree with you. And then you’re just moving in the right direction because I mean constantly I’m like, Okay, we need to change this brochure or something comes up where you know, like creating like QR codes or something like. It’s just there’s always like things that you identify that you could do better to make your to make it the process easier for your patient, or to make it easier in your system.
And I mean that’s been you know, there’s been lots of pain points in terms of programs and what talks to what and you know, what are you going to use? And everyone uses all different things, and I think you just have to figure out what in your practice works well for you and does it function in that capacity right, because you can sort of, I think, as a business owner, be inundated in well, don’t you need this or like the next the next best thing, and and it can be overwhelming to the point of like, oh my god, I don’t even know what I need or what I don’t need. But A few things that I’ve actually just recently implemented is AI for note first note writing, which I think is a game changer, which is a game changer, and I don’t use that on every patient, but on more of our functional medicine patients where just the time you require, I mean, like, it’s just so nice to be abils to look at your patient and speak to them and engage with your patient, unless you know, sitting at a computer and making sure that you’re getting everything that they’re saying, and so just trying to figure out those little pieces within your practice that you know, can you work smarter. Brings up a good point. I was curious to know, like, what what is your tech stack to run the practice like a business? It’s fune, I don’t.
I had to look up that word. I had to look up that word because I’m like, I don’t even know what that means. This is even a word that people use. I don’t really have, and maybe you could actually enlighten me because I don’t.
We have our tech things, so you know, we have our EMR system, which is a little bit different than I think what other aesthetic practices are using because it’s geared more a little bit more towards functional medicine because we have patients with labs coming in and so we need to be able to identify that or like to access that. We use touch MD for all of our photos, which is great. Through our marketing stuff, I don’t know what I know. The only reason why we weren’t using Growth ninety nine stuff is because it just didn’t communicate with our EMR system.
So it was like trying. And that’s when you’re like, how am I going to work smarter? Because if something is not communicating with your primary source, it’s like you can’t use it. You just have to figure out another another tool. But our marketing person they use Have you heard of local surge? I think it’s just like a network.
It’s like a network that I think brings together. If you get like messages from Facebook or Instagram or someone’s reaching out to you via Google, it sort of filters into one little space so that that way we can just look and see what messages have sort of come in through Growth ninety nine. It’s really like through every lead, we just get that in an email, which is really great, and then we can just reply right back, which is great, But tell me a little bit. What does that mean as a text or a tech stack.
Yeah, no, let me let me hone on that. So a couple points there, and I typically don’t get into growth and a ton, so for the audience here, I’ll just kind of give you guys a little bit of snippet and update. So the CRM Marketing Automation component, you can set up the triggers to where automatic text, automatic emails automatically go out upon those responses, so something you and I should definitely talk offline on. There’s also an AI component to it, and then we’re I haven’t we haven’t even like this sexual probably the first time I talked about it publicly.
But the next version of the back end will actually bring in all of your dms from all the social categories. The two WA texting is already activated. You can two a text inside the system now, but it’ll be one thread, so your emails, your text, your messages, everything will come into one thread. That’s supposed to be released in December this year.
And then we’ve done a really good job of integrating with a lot of the EMR systems, so you have like like some of the ones that I’ll call out a setic record Boulevard patient. Now we just had to call it me though some of those. Yeah, and we’re we’re talking about Serbo right now. Serbo is a functional type of program.
Yeah yeah, So what MR system do you use? We use something called Opti Mantra, So it was between Opti Mantra and Serbo, and we went with Opti Mantra and Servo is great. It’s just it is. It is pretty pricey if you have multiple providers, but it might be something that we end up transitioning to. I think no matter, there’s there’s going to be pros and cons to whatever EMR system one shoeses.
And I haven’t found anything to be entirely perfect. I think it’s just what what is the last what kind of gives you the biggest, you know, bang for your buck with regards to what what what is it attached to? And does it fit with like where you’re. Just is now yeah, you’re yeah, I mean that’s like you know em RS CRMs, like you know the technology, like everybody loves a feature of like everything. In fact, like I’ve seen some practice owners that use like a couple different emrss because they like different features inside the e M rs.
Yeah, that’s yeah, yeah. And that’s that’s a broken tech stack by the way. So and to come to your point, what is a tech stack, right, like a tech technology stack, it’s basically what technology to you do you use at your business to help automate everything or help improve efficiencies. So if I was to look at the Alchemy Clinic, for example, I would look at your tech stack as you have the website from a let’s let’s talk marketing from it.
You have the website, you have social, you have Instagram, like, you have all those handles coming in, you have them flowing into a CRM system right that in your case would be growth that houses a lot of your lead data. And then you have what was the EMR sorry it’s when I’m just not. Super funra OPTI mantra. Opti mantra.
Then you have opti mantra that’s patient experience, charting, compliance hip, you know all that stuff. And then you probably have like quick books or fresh books or. So exactly exactly QuickBooks. Yeah, yeah, there you go.
So that that that’s your tech stack to like run the practice. And I mean maybe like Canva maybe a tool you use or something like that. Yeah. Yeah, So but that’s how that’s how I would define it.
Well, Hey, you’ve been amazing to have on I know. Yeah, thank you so much, Jessie, Yeah, so much. I really appreciate and I always say just reach out or or d M if anyone ever really has any any questions. I feel like I’m an open book.
People have helped me along the way, and I think it’s just in our life you sort of find people that you know can just assist you in different areas in your lifetime because we can’t all do this and I’m still seeking it, like I still have my people that I reach out to and will continue to reach out to. So awesome. Now you’ve been You’ve been amazing. This is uh, this has just been great.
I really appreciate it. I love doing this because it also helps me get to know you more, right, which yeah, I just love so I really I appreciate the time. The audience is going to love it. Where but if people do want to connect with you, where is the best place for them to go? Honestly, they can.
They can email Jennifer at Alchemyclinic dot com. They can follow me on my Instagram, which I have to hold on because I changed it because it was too long, So don’t judge me here, Jennifer underscore NP, underscore Alchemy or just the Alchemy Clinic. It just doesn’t matter, Yeah, Alchemy Clinic. Yeah, and then go to the website me or Alchemyclinic dot com.
All right, guys, there you have it. So there was a tremendous amount of things in this episode that you guys can get tips from tricks from Jennifer. I really appreciate you being on and telling us everything about your journey and success and taking the time. So thank you so much.
Yeah, thank you so much. I’ll leave it at that, guys, until next time. Happy injecting.
All-in-one platform with customer relationship management and marketing automation.
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All-in-one platform with customer relationship management and marketing automation.
Data-driven marketing channels to boost your practice's visibility and growth.
Strengthen client relationships with automated communications and a variety of channels.
Custom, beautiful, and conversion-focused websites for aesthetic and elective wellness practices.
Comprehensive marketing, from search engine optimization to social media management.
Stay informed with Growth99's blog. Discover marketing tips, industry insights, and strategies to grow your aesthetic and elective wellness practice.
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All-in-one platform with customer relationship management and marketing automation.
Data-driven marketing channels to boost your practice's visibility and growth.
Strengthen client relationships with automated communications and a variety of channels.
Custom, beautiful, and conversion-focused websites for aesthetic and elective wellness practices.
Comprehensive marketing, from search engine optimization to social media management.
Unlock expert insights, dive into the latest blogs, and discover ways to supercharge practice growth.
Discover how aesthetic and elective wellness practices like yours have succeeded with Growth99.
Tune in for next level growth strategies and insights from host Cameron Hemphill and guests.
Instantly assess your practice's online reputation and uncover areas of improvement.
Reveal untapped potential in your website's search engine rankings and performance.
Access quick solutions and expert support to maximize your Growth99 experience.
Elevate your practice to new heights with the Medical Millionaire podcast. Join host Cameron Hemphill and industry guests in uncovering the secrets to a successful practice.
Streamline your practice with our powerful customer relationship management tools.
Simplify scheduling and transactions with seamless online booking and payment.
Elevate your client communication with messaging and marketing automation.
Boost your online reputation with our innovative review generator.
Streamline your practice with our powerful customer relationship management tools.
Streamline your practice with our powerful customer relationship management tools.
Streamline your practice with our powerful customer relationship management tools.
Streamline your practice with our powerful customer relationship management tools.
Streamline your practice with our powerful customer relationship management tools.
Simplify scheduling and transactions with seamless online booking and payment.
Elevate your client communication with messaging and marketing automation.
Boost your online reputation with our innovative review generator.