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#139: From First Consultation To Lasting Transformation At Tailored Aesthetics

Description

In this episode, Cameron is joined by Kasie and Cody Avey, owners of Tailored Aesthetics, and they discuss their unique approach to aesthetics, focusing on skin health and patient education. They highlight their journey into the industry, the challenges of opening their own practice, and the importance of building a patient-centric business.

They emphasize a holistic approach to skin health and patient education and attribute their success to social media, word-of-mouth referrals, and a unique patient experience. They also share insights on marketing strategies, the introduction of a skin coaching membership, and their plans for expansion and continuous education.

Transcript:

This is Medical Millionaire, the podcast helping your metspot increase in status, visibility, and profitability. Join your host as he dispels miss shares trends, and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of Growth ninety nine, Cameron Hemphill. Hey, what’s up everybody.

Cameron Hemphile here your host for Medical Millionaire. Hey. First off, guys, thank you so much for taking the time to tune into the podcast. Our goal is to give incredible value and insight for practice owners.

So if you own a medical asthetics practice you’re thinking about getting into this amazing specialty, these episodes are one hundred percent designed for you and to help you take your practice to the next level. So, guys, today I have an amazing duo on. I love doing these interviews that they just get me super excited. I love seeing entrepreneurs succeed truly running their practice like a business.

So today I have Casey and Cody Avion with me. They are out of California, Escalon, California. That is, they’ve had their practice for four years and they have built something that is incredible and something that I see quite it’s different in their approach and so the purpose of this is to really understand like what they are doing that separates them from everybody else. And there’s some things that I definitely want them to go into right talking about skin health first, talking about injectibles and when you really like peel back the layers and look at you know, these two being experts in the space.

Casey’s a trainer for Allergan, Cody’s a nurse practitioner and they just have an incredible story. So, guys, thank you so much for taking the time. Welcome to the show. Thank you for having us.

Fascinay happy to be here. Cam, thank you absolutely. I know that you guys are longtime listeners of the podcast. We met at the Amspot conference here this year in Vegas.

So love the conversation when we first met, and I was like, you know what, we have to have you guys on the show. So I’m so glad we’re able to make it sooner than later. Yes, yeah, thank you for the honor of having this on the show. So let’s get into it.

Guys, talk to me about your practice, your journey, Like let’s go back to we entered the world of aesthetics, Like, talk to me about what that movement is, where things are today, and where things are heading out. I know that’s a big question, it’s a little bit, but we can go to that. But talk to me about the why, like what got you to where you guys are are where you are today, and then that can kind of lead into you know, where we’re going. And I have a lot of other questions I want to uncover.

I think I’ll let Casey take the ranks on this one because it goes further back than with me, because it all started with Casey. So backstory, Well, so I’ve always been interested in skin primarily, Like even in high school, I. Wanted to be a Durham Tallis. That was always my focus.

So straight out of high school, I went and got my esthetician license here in California, and shortly after I started working as an esthetician, I realized I needed to expand my scope and do esthetic nursing. So then I was kind of the odd dug in my nursing class went back solely to do aesthetic nursing. Back then, nobody even really knew what it was. They were like botox, what is that? So anyways did that.

I worked in the hospital for a while, got my first job at a plastic surgeon office here locally, worked there, went to a larger med spot, and then in twenty twenty, Cody was in the middle of nurse practitioner school and we opened Taylor. I opened Taylor to Esthetics really because I was just really wanting to feel too fill avoid that I saw where it had a business that would put safety first, you know, a great patient experience, you know, longer appointment times, education based, so patients really understood what they were doing, why we were doing it. They would get those short term gratifications, but also long term. One of my favorite things that I say to patients is I don’t want you to look good just today.

I want you to look good like five, ten, twenty years from now. So that’s kind of my big approach with that. And of course with my skin background, that skin health is almost i would say, more important than inductibles. That’s usually kind of where we start people.

So we do have you know, we’re different, we are we are more conservative, but I would definitely say more of like a holistic approach to patients’ whole aging process. So I think that’s probably the missing that sets us apart. Yeah, and as time goes on, that philosophy just kind of either roots grow deeper and deeper, and we really just hone in on that whole philosophy that everything circles around skin health first as a foundation, and then of course all the other things injectables and lasers and micro needle. If you don’t have good skin integrity and your skin is not healthy but you’re doing botox or neurotoxins and fillers, the longevity of that, you’re just not never going to have that natural, undetectable look, you know.

So that’s kind of where we started and we’re going to continue to go down that path and just drill it home. I love it. I love it for the audience, guys, if you are tuning in on audio only, you should turn on the video as well, because these two have incredible skin, so they definitely reap what they sew. That’s for sure.

No thank you for that. And you know, from a business standpoint, it’s interesting to see and hear, you know, I hear a lot of success stories where just what you said, Casey, Hey, I was at a plastic surgeon’s office, went to a bigger med SPA and then there was a moment where you were like, you know what, I’m going to do this on my own and that’s a big leap, right, that is not easy, Like there is like risk factors there, there’s obviously ambition, there was what was that like, like, can you just walk us through that moment? Because I know that there’s fear, I know that there’s like anxiety. I know that there’s also you know, ambition, Like I said, so talk to us about that. Gosh, well, I I truly was going back to that time.

COVID was such a wild time, right and during that kind. Of crisis, there’s so much room for opportunity. And my dad is an entrepreneur, so I don’t really have there’s no ceiling on my head, there never has been. Don’t put myself in a box.

So when I had the idea, this guy knows when I get an idea, there’s there’s no going back. So across. I was really fortunate early on in my career to get some amazing mentors and actually, like my boss at that time was is still an amazing mentor to me, and so I just felt like I was also commuting quite a distance to that job, So there was that didn’t feel like I was stepping on a toast type situation, and it just felt really authentic in that moment that this was the time to do it. So my gut was telling me that it was the time, and the fear was that the fear was that it was just going to be mostly a lifestyle change for me.

I felt that that would be. And even looking back then, you know, Cody was still working in the local hospital at that time time, he was in school and and I didn’t really foresee that changing at the time. So for us to look back on now, you know, he’s here with me a hundred percent, it’s it’s changed quite a bit since then. Yeah, you remember that being the garagery said, oh yes.

That was a pivodal moment. That wasn’t pivotal for. Okay, Well like that, Okay, sure, so that’s true. I’m not that tough.

The business did grow, you know, I’m so blessed. The business did grow quite rapidly, more rapidly than I was able to support. And we were working out. We work out in the garage together a lot, and I just looked at Cody and I started crying, and I told him, if I keep going like this, I’m going to wind up in the hospital.

And he grabbed my heads and he’s like, I’m I’m quitting. I’m quitting my job. I’m going to come do this with the one hundred percent. And yeah, that was a really big pivotal part for us.

Never forget that day. Oh my gosh. Yeah, that’s emotional for sure, that’s amazing. How far were you into the business when that happened.

Probably about a year to a area. Now, when you came into opening up your own practice, I would assume you came with some patient loyalty, right that, Like, what was the marketing channel that helped? I mean, that’s that’s fast, fast grow, especially during that crazy period in twenty twenty. I talked to us on how you strategically did that to put yourself in a position to where you’re like, shit, if I keep going, something might break. So so I would say the biggest thing for me, which to this day, I mean I don’t have a massive following on Instagram, but I do have a pretty steady base of patients and and you know.

Followers to where they do talk and share. And I was really lucky to I live in We live in the Central Valley in California, where so we’re about an hour you know, our self of Sacramento, our self of San Francisco, and so we live in a really supportive community. And so once I created this space that was really unique. It just kind of everyone told their friends, their family, and and with my social media presence, it just kind of, you know, just.

Kind of kind of took off. That’s really my main thing that I’ve ever done. For marketing was was just social media and being as consistent as I can be on there. What don’t you say, Yeah, you know, in Casey decided to open up her own place, you don’t know who’s going to show up and make appointments, and just kind of you have to believe in yourself and believe in the service you provide, and believe in your knowledge and your technique and all the things.

So you just take a leap and showed up and really blessed that. You know, the. Patients continue to show up, and I think we really focus on every single patient, one patient at a time, make them feel that they well they are the only patient at that time of the chair, and listen to them answer all their questions, educate the patient. No patient should ever be leaving Taylor Aesthetics with question marks in our head of why they had whatever it is that they had done to them.

They know why, they know why they’re going to continue their skincare routine, they know what every single product’s for, they know the like we talked about the short term goal and the long term goal in the treatment plan, and just really focusing on that patient experience and the way that patient feels and give them the best possible outcome is really the focus and what we really are continuing to dial in and just drill that home and focus in on patient education. I think that was probably the first most feedback that I got when I opened Taylor to Aesthetics is people would come in and of course part of their intake is going over not only their medical history, but they’re a set of history. And I would ask them, you know, what do you have in your face? What are the services that they’d have done? And it was kind of wild to hear that people really had no knowledge. I mean, you don’t have to know the brand.

I do tell my patients I’m using X, Y and Z, but patients they you know a lot of times their experience, right their personal experience was that they didn’t know what was injected. They didn’t know if it was botox or filler or sculpture or threads. They had no idea, they didn’t know the aftercare how to care, which we know as providers. It’s not just what you do in the chair, it’s what they do for X amount of time when they leave your office.

So right away, I just really really dove into educating and building that one on one connection, and I think it kind of spoke for itself and people they were creating that they wanted somebody to hold their hand. We hold their hand with skincare. I also brought on our skincare brand that we use primarily in our office, which I had never worked with. As a provider at any other facility.

And as soon as people started walking around with glowing skin, they were little billboards and they’d be like, asking, why does your. Skin look like that? So in this day, people shall come. In and say, my employee, my coworker at work, I don’t know, her skin was glowing and she gave me your name. I’m like, fabulous, you know that’s amazing.

Did you you probably had no idea that was going to happen. That was like, that was a wild card. I mean, I knew skincare. Has always you know, been a big part of my practice, even at previous offices.

But this. Taking it into this kind of my mind kind of shifted and I don’t really coding and I both He’s more strict than I am. But we the patients will agree, but we have you know, we we don’t let them just kind of cherry pick this product and that product. We don’t.

We don’t let our parents walk in and or our patients walk in and say I want to rent and all. You know, we start skinning. Integrity first, we start with balancing their skin health and then we can start adding in those correctives. So we have a really different approach that is kind of organically.

Yeah, it’s very it’s very structured and very customized. You just go home with a nice is nice almost like not prescription paths, but skincare routine for eleven, very organized step one, two, three and so on. This many pumps. You get two pumps of this in the morning and four pumps of that in the night or whatever, and we really just try to hone in on.

It’s all about the dosing. It’s like a medication. If I say four pumps, don’t use two pumps, use four pumps. It’s not about enough cream to cover your phase.

It’s about the dose of the medication to really get those results. And it matters. Yeah, I mean around this area. I can walk around the community and I can tell you know who’s on one of our programs because Casey and I we work with patients together.

But sometimes maybe a patient does a skincare console of Casey and I’ve never met the patient, or vice versa. I could be walking around the store or somewhere and it happens all the time, and they have this look and I’m like, I’m pretty sure they’re a patient of ours, but they have that look. Right, Yeah, yeah, I love that. Oh yeah, so okay, I love that.

No. I mean, you guys, A couple of things there that really set in with me was courage, Like takes a lot of courage to open up a business, and so truly like, hats off to you for taking that leap. I mean this is four years ago, right, this is not a long time ago. I mean, look at your life twenty nineteen versus now, completely different, which yeah, I just met.

I have so much respect for entrepreneurs that take a leap of faith, believe in themselves, implement strategy, put patients first, care first, and have a plan around that. Right, And guys, I’m telling you, like out of so many people I interview, being in the industry for as long as I have, I’m you know, since twenty seventeen. Obviously not super long, but long enough. They have some credibility here at this point, I guess.

But going to conferences, speaking on stage and learning so much about the entrepreneurial aspect and business aspect. You guys, there is a pattern here that I see that is it’s a recipe for success and longevity. Success. It starts with the courage.

It starts with, hey, I have experience from the plastic surgery side, the big met spot side, I’m going to go out of my own to do my thing, and then hammering down on social media in a demographic where you are right, which is a huge win and that amplifies like word of mouth referral. People go pull you up on your ig. They see your work, they see your personality, they see the results. They want to book.

Do you have link tree on your Instagram, which makes it super easy to book great call to action. I look at some of the tech components. By the way, she’s being modest, I think she said she didn’t have very many followers on Instagram. She’s got over twenty one thousand, so and her engagement’s great and they got a beautiful page.

But you know, and then really like putting patients first and creating this treatment plan to the point to where you can almost recognize your patients like dinner on the street, out in public, because that’s that’s incredible and what that builds. I would, without even looking at your numbers, I already know that your your patient retention has to be incredible. They want to come back. Am I right in saying that? Yeah? I for the most part, yes, you know, life happens, And that’s why we’ve we’ve implemented some you know, membership options to help with that retention, just because obviously direct to consumer, as from a business standpoint, is something you’re always going to compete with.

So we wanted to find a way to make it really attractive and to improve that retention because every men SPAT has room for growth atention category. And I think absolutely I think setting expectations too with the patient, especially when we talk about a skincare routine. You know it’s not a month long thing. It’s about a really possular session.

Yeah. A really popular question is, well, how long is this going to take? Or how long I have to do this? And then I always use the analogy. I says, First of all, I tell them, you know, it’s forever. Really, I mean, it’s never, it’s not gonna be the same routine.

But if you want to get your results and maintain your results and keep your results, you have to do something probably forever. I go the analogy. I use it like, well, if you’re an out of shape person and you want to get lean and get a six pack, and you go to the gym. It’s really hard work in the beginning to get into shape.

But once you’re in shape, you don’t have to do those extreme diets or those extreme cardio sessions or extreme weightlifting or routines shape and you still have to extra size to maintain. But it’s not he’s extremely as it was in the beginning, but you still have to do something if you want to hold on to your results. And I go, it’s the same thing with your skin. So it’s consistency, it’s discipline.

It’s like putting it into a lifestyle and into a process, right, whether they yeah, whether they do it at morning or night. You guys probably have way more intel on that. Maybe they have to do it both, I’m not sure. But what was when we were talking offline? Guys, they just have a for the audience.

They have a really cool they call it a skin coaching membership, right, and patients subscribe to it, right, and they get tremendous amount of results. I want to learn more about that, Cody. I think that you drive like the business aspect of that. Yeah, they don’t you guys have a webinar or something like that that they can hop into.

Or we don’t have a webinar regarding that, but with you know, our rollout of our upcoming website and things like that, you hope to incorporate you know, a lot more video education libraries and things like that. We’ll see if that’s something we can do. But that’s all, you know, things we’re working towards. But yeah, coaching memberships something that Casey and I came up with, and it was really what really drove that decision was a consistent and compliant patient is going to be a successful patient.

So it all starts off. Starts off with an educated patient will convert to a compliant patient, and a compliant patient is going to be a successful patient, which makes us happy and the patient happy. So if you put a patient on a skincare routine and you just they buy the stuff, the products, and you give them the directions and they leave your office, I don’t know what happened. They’re floating out an abyss right who knows what they’re doing and who knows that they’re staying consistent? And what frequently happens when something like that, if you take that approach, is you know, they fall off the bandwagon.

They’re using half the dose, they’re not using the things correctly, they forget what you said in the office. Is they think they’re allergic or the products are too strong, or whatever they come up with. And what happens is they start altering the routine and they don’t get the results that they should be getting or that they see on Instagram. So they become very frustrated because yeah, it does take it.

It’s an investment. It’s an investment of time and money and effort. And if you’re investing those three things, which are very valuable in somebody’s life, and you’re not getting the results you expected, there’s gonna be frustration that growth. So Case and I talked and we said, we have to become more organized.

We have to check in with these patients, right, and we have to coach them along the journey of their skin to continuously you know, stimulate their skin and so they see continued progress. Right. So skin coaching membership is a way that we can build loyalty, consistency, and better even better results. So they pay a fee each month, a small fee, and they have exclusive access to a few things.

They have member pricing, unlimited free shipping, so you take that barrier of shipping costs away from the patient and whatever they need we shift out every single day, so if they’re out of something, they can order it and it’s it’s in their hands in about two days. It’s very quick, one to two days. So you take the barrier away from the shipping costs. You take you give them a little bit of a price price break because they have they have member pricing, free shipping.

Every single month, they get an email with a check in form it’s a fillable PDF that they click on the link pops up, type in exactly their routine that they’re doing in the morning, exactly what they’re doing at night, they’re dosing, so I can judge compliance. There’s some questions they fill out, they return it to us with their updated you know photos, and then we coach from there. And then another thing that the members have exclusive access to is we have a separate phone line for members. Only, and so I like that okay, and its texting.

Yeah in casey and I have that phone on on us at all times. So if our members have a question about their skin or a problem with their skinning between the check ins, they’re talking directly to us and they get a very quick response, whereas the non members they have to go through the main office number and then you know, messages get forward to us or emails get forwarded to us, but it might be a longer process. So our members have access to. To you guys.

Yeah, yeah, I mean that’s amazing. Like, shoot, if all you had to do to close me, for example, would be I have access. I have access to an exclusive line. Like people pay for that, you know, like if you go book an airline, ticket.

You can go book it and be in the back, or you could be in first class. And there’s a reason why there’s options available is because people are willing to pay for an experience, right. Oh. Yeah.

Since we’ve rolled this skin coaching membership out, our our transformations have excelled. Yeah. And I like the cliency and the patients, the patient’s safety has improved. Every everything has been moving in a positive direction as far as our skincare or our skin coaching or skin transformation.

So and I think it’s really because of that that skin coaching membership and the course continued education between Casey and I. We we go down to Irvine quite a few times and train, you know with doctor Obaji and and and his his team, Yeah, at ZO headquarters, and we we we continuously try to learn as much as we can, and through through those continued trainings and through our personal practice and our experience, we kind of cultivate our protocols and roll them out to the patients. I love it. And you guys, obviously, I know that you invest in education.

We all, you know, like for the best entrepreneurs, we never stop learning. We always want to invest. I mean that’s where I first met you guys, and you guys obviously tune into various channels of podcasts. On the business side the clinic, you go down and do coaching, Like I’m just looking at some of the before and afters right now on your Instagram, like they are amazing, Like you get very, very amazing.

There’s one in particular that I’m looking at that’s pinned like really really, and then if you scroll down there’s a couple more. I’ll share the instagram. I’ll let you guys do it here when when we wrap up. But there is some really really amazing results, and that’s ultimately what the objective is obviously, safety results.

Right, these patients are coming to you for an experience. They’re buying confidence, you’re selling time, and how do we make a formula to where everybody’s happy. If everybody’s happy, then there’s revenue that flows from it, right naturally, because you’re giving value, and then the patients are stoked, they’re happy, they want to come back, and they want to tell everybody right, and so it’s it’s it truly is a recipe for success. I love hearing itout it and it’s it’s very different from what I normally see and what I normally hear in terms of the coaching side, and that’s only going to grow, right, And I think like, like I would know like as that continues to excel and you guys continue to market that and hammer that home, your patients are obviously going to be more loyal and there’s going to be a lot of other opportunities that come from that alone.

Might you shoot, you have my entrepreneur mind going at this point. But it’s funny how we think like that. But I think like one of the big takeaways I keep hearing you guys say is in what Casey was talking about is asking the right questions right, And I think a lot of providers struggle with that. When a patient comes in, they’re coming in.

You’re the specialist, and if you ask the right questions, you’ll uncover and what really, like the true diagnosis is right right. Thank you for listening to Medical Millionaire. I wanted to take just a few short moments and tell you all about Growth ninety nine University. Naturally, if you’re listening to Medical Millionaire, the success of your MEDSPA is extremely important to you, and as it should be.

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We walk me through that? Like, let’s pretend I’m a patient. I either I go through online booking or a text or however I meet you at digital marketing whatever, and we connect, Like what does that experience look like? And you walk us through that journey. I’m curious to try to, you know, visualize it, don’t take a. Sealand Okay, well, when something comes in, if we know that they’re booked for an injectable, of course, we’re going to start off the conversation focusing especially a male patient.

I’ll you know, ask them. You know, of course, how were you referred? Every every business person wants. To know that. And then I want to know what, I say, what what brought you in? What is it? What is it you’re looking to improve? What are you noticing that’s changing on your face? And that kind of opens up that conversation.

Normally they’ll point to lines, or they’ll point to under eyes or whatever, and then you know, if they’re in a injectible consultation, will kind of it really does just lead into I’ll ask them, okay, so you know, we want to protect our investment of our injectibles, so let’s talk about you know, what are you doing to care for your skin at home? Normally men say shampoo on their face. You know, they don’t really, but sometimes they’ll surprise me and you know, typically typically finding out what are they. Already doing on your on their skin And a. Lot of times people know, you know, most of the time people would say, oh, i’m you know, I know you do a lot of skincare here.

What do you think about? What do you think about my skin? And it’s just an opportunity to say, oh, you know, have you noticed those sun spots coming up? Or have you ever noticed you have a lot of redness? Or if they have acne, you know, well they’re and they’re typically wearing tons of makeup. I’ll say, oh my gosh, like I suffered so much with acne when I was younger, and it’s so freeing not to feel like I have to wear mek up. Do you like wearing makeup or do you feel like you’re just. Wearing it to cover up your acne that you have? And then that kind of opens up a comfortable conversation.

If they’re in there for skincare, it’s just really easy. They’re usually just ready to blurt it all out, everything that. They want to improve with their skin. We have a lot of molasma patients, we have a lot of acne patients.

Those are the two biggest, I would say, wouldn’t you agree, the two biggest skin conditions that they’ve you know, they’ve tried. And these patients are coming in, especially skin patients, they’re coming in frustrated. They’ve you know, they’ve been to a dermatologist. And they ham them just plain, you know, treton, no one that’s not elegant, that’s going to tear up your skin if you don’t have the supportive products around it, or they’ll give them the cleandonmyace and diaper dpper and there you know their skin is burning and not improving.

Or you have somebody that gave them a pad of twelve percent hydrocronone and they’re like good luck, and they’re. Not leaning off properly. So they have this bricochet of returning molasma coming. Back with a vengeance.

So you kind of get to be the hero, come in and say like we’re going to stop all this madness. Let’s let’s just get you on a solid plan. And you know, people are grateful, and it’s so fulfilling for us because like I’m not blowing smoke like I had horrible acting. I still love scarring.

This one was blessed with the most perfect skin his whole life, but me no, And so I can really connect to people and feel like, man, that stinks. That’s really challenging. So well, also, it’s very rare that a patient state up coming in for a skin care console. It’s very rare that they’ll sit in the chair and they’ve done they’ve tried nothing, right, Well, we’re their first option, right, It’s very rare that that ever happens.

So the majority of the patients that come in, they’ve been to Sephora, they’ve been to ALTA, they’ve they’ve been to the dermatologists. Maybe they’ve even been on ZEO, but they didn’t have the person who knew how to use it or knew the correct dosing or the strategies behind it. And I mean there’s some patients that come in with why use this, this and this the bag full oft from ZL and like okay, well yeah, let’s let’s revamp, let’s refocus, let’s redal you in. Let’s get you doing things correctly in a systematic way.

That way we can gauge progress, because if everything’s all over the place, we have no way of gauging anything. Let’s make a plan. I’m going to check you come back for a follow up in a couple of weeks, you know, and then you start the whole process just like that. Yeah, we do have we do have other skin services that we offer.

We don’t have a full gamut where we’re working on expanding our service offerings for skin rejuvenation, but we do use the skin pin so Micronavailian with PRP. We use PRP for injectables as well. We use some deeper chemical peel options as well. Those are probably our two biggest treatment that’s within our scope.

We also have the hydrofacial as well, which that’s a really a lot of time zone. Patients are coming in hot like that with really screaming issues. Will oftentimes put them on you know, coming in once a month for. The hydrofacial treatment so we can really hold their hand, make sure checking in in person and really examining their skin and then you know, once we get under control, hydrofacial hydrofacials monthly with us is a.

Way that we can maintain the results. So patients, you know, that’s that’s a really good you know, business wise, it’s it’s getting that that’s another way to really hold our retainment and have them coming back through your doors at least. Once a month, even if they’re not doing injuctibles. Yeah, they’re rebooking appointment, right.

You set the expectation, Tay, let’s see you an x amount of you know, weeks, months, whatever that is, whatever the corrected time period is, which is great. And when I hear that from a business standpoint, you guys have a system and a process in place to rebook people, right, hold them accountable. The email goes out, it’s on their calendar, they get the reminders. You guys invest in technology.

Yeah see, you guys use a setic record online right now, which is great. You know, it’s important to have the right tech stack to manage the process, to manage the patient experience, and really to take like a lot of that burden off off your guys’s plate. It’s it also sounds to me like you mad You made a point where when people come in, they’ve already explored some issues maybe they haven’t been able to resolve. Yeah, and so that that leads me to understand that you know, your demographic in your audience knows who you are.

It’s almost like the last result or the last resort is that is that right? Yeah? People just get so frustrated that. Yeah, that’s why if somebody does get referred by a current patient, you know, it’s they’re just want. What they have, you know, when they’re frustrated that they couldn’t accomplish that on their own or with whoever provider they were. Seem it’s nice when a patient is referred by another patient who has been through the process because the patients can lean on us for the support all day.

But if they have a friend or a family member who’s been through the grueling process, that it’s tough in the beginning. We’re not gonna lie. But if they have a friend who’s gone through it and they’re over that anticipated reaction where they’re burning and peeling and things are really bad in the beginning, they can trust that friend and because they’ve made it through it and they used the friend as a source of support also, which is really nice. Yep, So I love it.

And you guys, are you mentioned offline that you are Did you say you’re building out a new location right now? Did I hear that correctly? Yeah, it’s just about done. We’re going to start seeing patients maybe in a couple of weeks there. So I’m really excited to roll that out and provide that to our current patience and also new patients. I think it’s I don’t know, maybe I’m partial, but I think it’s going to be the nicest space around our area.

I love it. This is your first location. Right here where I’m at. Yeah, yes, yeah, I mean another great point, first location.

You guys have been here for four years, build up a base. Now you’re doing a build out whatever, whatever the processes you guys are doing. I’m assuming you’re increasing square footage, maybe opening up some additional rooms, and that’s going to put you in a toughtless spot to invest in marketing, right, more additional maybe website, maybe some SEO, some lead generation stuff. You guys have incredible reviews online on it’s looking at your Google business profile, you guys have a five star rating, which is which is wonderful.

So what is your what is this? What is the plan? Then that you move into the new place, it’s bigger, more rooms, like it’s a you know, that’s where you can really start turning on the gas in terms of marketing and building out the capacity of the practice. Yeah. So as far as we’re moving towards the future, we’re going to roll out a new website. As you know, it’s gonna be very good to UH to you know, control the funnels of you know, leads and keep everything organized, automate a few things.

We’re going to improve the shopping experience with our e commerce because e commerce is a big part of our business. We want it to be you know, fluid and convenient for patients, UH to make it easier for them easier to manage their their you know, their their patient pricing and things like that. That’s e commerce, that’s online, but so that’s new. That’s something new to look forward to.

And then and then in office in the brick and mortar, you know, without the obvious, it’s gonna be a much more beautiful space. But there’s a conference room in there, which is going to open up a lot more possibilities group sessions, group teachings, training, things like that. There’s more treatment rooms. We’re building a special room just for a laser, has ventilation through the ceiling and it’s a bigger space, so we’ll be bringing on laser treatments and that’s kind of the missing link in our in our practice right now.

It’s time for some laser treatments and we’re going to be a true skin center and things like that. So we’re looking forward to that. Our retail space is. I don’t want to say anything negative about it, but where we’re operating from now, we are operating on a very modest amount of shelves and so that is probably my most favorite part about our news space is just the retail area is going to be so much more comfortable and has a nice, you know, island space where you can have more fluid conversations that aren’t interrupted by.

Trying to juggle products as you’re discussing them. So I think that’s really nice. Also, a big shipping and receiving room will be in there to you know, be more organized when we’re shipping packages out, things like that. Bigger space to do that.

So I think not only patient facing, but even behind the scenes, it’s going to be it’s going to help Taylor Aesthetics operate much more efficiently. Yeah, definitely, Yeah, I know, that’s that’s great. I mean, you guys have been patient, you know, im patient, not in terms of like you know, the actual patient, but you’ve been patient in the entrepreneurship journey, right, And so where I see a lot of practice owners struggle is they try to swallow everything at once. You know, they get into the space.

They think that you know, through social media, maybe a weekend course or whatever, all of a sudden, the success happens overnight, and that’s just not the case, right, that’s a hard. Or they think they need to hire twenty people. I mean, like you mentioned earlier, we hired our first employee this year. Aside from this free employee that I hired.

Yeah, I guess we’re a little bit different because I want to say it’s freely in case you’re receiving from me. But well, here you have a license, you can you. Can do a few things, you know, so you have to do you. Have to hire another provider outside of for an eye guess you can see right.

Away, which yeah, absolutely, Well that’s exciting. I’m super excited for you guys in the space is going to open up here soon. And yeah, I mean just you know, rolling out the marketing efforts like investing in the technology. I know that you guys are on O A CRM.

I I had a chance to look at the new website. You guys are rolling out. It looks beautiful and so you know, I really you guys are thinkers. You know you’re thinking ahead.

That’s that’s a big takeaway for me, and then making strategic decisions around what your next move is and so like, and I know your patients are just super happy. So it’s amazing when you guys are when you go into the new space and you have additional rooms, you’re going to invest in a laser of course maybe you already have. I’m not sure, but I know all that comes to the cost, right, So what other channels are you looking at? From a marketing standpoint? Social media has been big, word of mouse being big, obviously your demographic, your area that’s big. The new website, that e commerce, those types of things.

What about I don’t know if you guys have done this or not, but like anything in terms of digital marketing, Facebook ads, Google ads, have you done that historically? Is that something you guys planned to do so we haven’t yet. I’ve done a few sponsored ads through Instagram. I haven’t shown to be very beneficial for me at this time. I know, you know, we.

Just started working with Growth ninety nine and we were exploring some Once we kind of get selled in our new space, I would like to explore that. I’m definitely open to that, especially with a new location, just helping kind of spread that that awareness. Even for existing patients. But we definitely would be open to doing, you know, some of those things in the future.

And I think the SEO, the GM we roll out this new website, the SEO is going to be night and day compared to what we have right now. I feel like if I go onto Google and search medspot near me, Our our rank or our name or our website is not even on the first page. So I’m really looking forward to this SEO with the new website, just so patients can find us, you know. I feel like we still get patients to this day that that they’ve never been to our website.

They just it’s all word of mouth at this point. So I’m curious to see if if patients are googling medspot near me or whatever, and if our name pops up, We’ll see what happens. Maybe I think that’ll be a big change too. Totally.

No, absolutely, the new website allows. So I was I was writing my own blogs and putting them up on our website that we had before, and now working with you guys and having the blogs, maybe it get puts a little bit more fire on my by to kind of get those out and get those published. That has been really helpful, even though it’s not live yet. We’re kind of starting to stack a bit of an archive and looking at looking at our uh what’s the word I’m looking for our traffic that we got from our existing website.

It was leads. Our leads were coming. We’re actually coming quite a bit from my blogs. Which was so surprising to me.

So I’m also really excited to see that expand when we when. We launch our new website. Yeah, when you when you look at the blogs and the traffic generated from the blogs, that makes our wheel spin think of other opportunities that we can better serve the some other opportunities that we can provide to better serve those patients who are looking at those blogs. I don’t know, like what the topics are, yeah, you know, yeah, things like that.

Yeah, I think the blogs help do a job. Yeah. For SEO, I think, like you mentioned passing some of your podcasts. I think somebody that you know underutilizes YouTube to generate se O.

We we have a vision of we want to eventually build archive video archives or video libraries of education, like here’s why you need an exchool later, here’s all the cleansing options, or whatever it is. I just think it’d be nice to have a bank of videos where you can send your patients and they can browse and they can learn even when they’re outside of the office and maybe a patient has a question. It’d be nice just to have a banked video and you just send them the link here you go, you can watch the video right, or here’s how you use your pads, or here’s how you use your cleanser, you know, and they have a nice visual that’s that’s produced and looks nice and it’s clear, and I think that will really help. Also, Yeah, and there’s the entrepreneurship that never ends, you know, Oh my gosh, sickness.

Yeah, it never ends. It’s like he location coming all right. Like the amount of marketing that practice owners have to do is it’s interesting, Like there is so much marketing efforts that go into being a practice owner. I’ve always said, like the most successful practices truly are the best marketers.

And then when you you know, compound that with a great process of consultation, the treatment plan, a process for Google reviews, a process for rebooking them, up selling them on the retail which they need in order to get the results they are looking for, getting them into the membership program, right, connecting on social media, and then amplifying that it’s so successful. And you know, with Google’s new updates with Google Analytic four being able to tie that attribution into the EMR booking systems, it gives such detail on the data points now and so you know, there’s really cool things to unpack there. And you’re right the blogs, like, yeah, they especially in your guys’s demographic, they’re going to be heavier than another demographic. I know that they’re content rich, right, and and so you take the time to actually produce good quality, you know, content that resonates with your audience, right, and so that’s going to help with ranking.

And then when you you know, when you multiply that and double down with some paid search aspects, that’s where you’re going to get a lot more patient flow and lead flow. So I’m soup, I’m so excited for you guys. It’s gonna amazing. Maybe maybe you can help educate us and so we can learn more about those types of things, you know, the paid search or things like that.

Yeah. Absolutely, I mean some of the uh, you know, the most successful practices that I have worked with historically. And this is obviously for Casey and Cody and for the audience. You know, like I said, they’re the best marketers.

But again, like you have to have the consistency. Back to your point, right, is if you can’t go to the gym once and expect results, you can’t do the skincare routine once and expect results. You have to post, you have to stay active, you have to show your personality, you have to invest in content, you have to post on YouTube, like there’s a there’s a lot of things that you have to be done right. And when it comes to the paid side, the best thing that you know that you guys I see on the site is you guys are doing a wonderful job in your organic social right to where you you’re you have a great posting strategy.

There’s a there’s a theme. I can see the theme right, and you have great reels and you have great engagement. You know, like we could take one of those reels very quickly and easily and turn that into an AD. And that ad it’s all about the AD copy.

So like when you’re when your potential customers that are not following you and in your area right, they see that AD copy and then you build a strategy that’s like, hey, here’s the audience I want to hit with this AD, and they see it that people that don’t follow you, they click on it and that takes them to an easy to book area such as the sthetic record, where you can tie attribution back and know how much you spent and what they bought, it becomes math, right, it becomes math where you bring them into a lead flow, a CRM system and hit them with automated text, automated emails and push them to book the appointment. So it’s it’s. The art. The art behind it is what you guys already have, right, which is the organic social once you start to invest heavily more into just applying AD dollars to it and the s c O and the site, like shoot, you’re gonna, you’re gonna, you’re gonna hit some more audience that you guys haven’t tapped into.

So most. The best, like the cool part is, is you’ve done the hard part first. Yeah, yeah, I do. I think I think there’s still people out there that probably have never heard of us.

I mean there’s a lot I have, but there’s always people out there that have it, and. The ones that do know you, we need to remind them that we’re still around. Yeah, exactly, So that’s what’s next for us. All that.

Okay, so you guys, this is amazing. Thank you so much for your time, and you guys are super busy, got to get back to your patients. And I really enjoyed having you guys on. So, if anybody wants to connect with you, learn more about you, where is the best place for them to go? Well, we have my Instagram is just Casey at caseav very simple.

We also have our business page which is at taylored METSVA. Those would be the easiest way to get in. Contact with us. And also our website Taylor metspa dot com.

Which that’s FU dot com. Guys. The new one’s going live here soon. It looks incredible and I wish you guys the best.

Thank you so much for your time, and I’ll leave it at that. So, so for the audience, if you guys want to reach out connect with them, please go check out their work on Instagram, go check out their site and connect with them. They have a tremendous amount of insights on how they’ve grown their practice through memberships and patient care and patient loyalty. And I’ll leave it at that.

So, thank you so much, thank you, thank you so much. Cam. We really appreciate it all right, thank you so much.

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