• Understanding the ‘entrepreneurial war zone’ and how to combat mental fatigue
• Practical strategies for disconnecting from the digital demands of running a med spa
• Why stepping away from your business can actually lead to better performance
• How being present in personal relationships strengthens your professional success
• Actionable tips for incorporating meaningful breaks into your busy schedule

Transcript: 

This is medical millionaire the podcast, helping your Med Spa increase in status, visibility and profitability. Join your host as he dispels myths, shares trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of growth 99 Cameron Hemphill,
hey everybody. Cameron Hemphill, here your host for medical millionaire. Hey, first off, thank you so much for taking the time to tune in. Our goal is to give incredible value and insight into the medical spa market. So if you’re an injector or you own a med spa, you’re in the esthetics arena. This podcast, and this episode is for you at growth 99 we consult some of the top injectors and med spa owners throughout the country, and we hear challenges. We hear successes. We hear how to improve
all day long, because that’s all we do, right? Growth 99 is a digital marketing company that does everything for medical esthetics. Okay? So we are constantly trying to innovate and assist our clients in helping them move the needle and getting them to where they want to go. So we hear success stories constantly and challenges constantly, and challenges constantly, personnel problems, technology problems, website problems, social media problems, and we’re constantly trying to solve those problems for our clients, and we have done successfully for years. And so when we’re having these conversations, we internally talk, talk about it, we incubate it, and then we project it back to you. So we want to give you value. So no matter where you’re at within your career, if you currently work at a practice and you’re thinking about going on your own, or you’re having a successful practice within a practice, you own one location, multiple locations, want to go franchise, want to go big, there is always a golden nugget in here for you, whether it’s technology related, entrepreneurial mindset related, goal structuring, finance skill sets. Feel free to tune in, because this is all about you, and what I want to talk about today is how to unplug and why it’s so important to unplug. Okay, so a lot of times as entrepreneurs and business owners, we are very, very busy. We are filled with anxiety. A lot of times depression can kick in the feeling of being lonely, being alone, right? Have you ever had that feeling when you’re like, Geez, how am I able to run this like is this sustainable? How can I scale it? How can I delegate things? Do I trust to delegate things to a particular person? Are they capable? Right? It’s almost like a war zone going on inside of your mind. It’s like a ticking time bomb ready to explode, and it’s extremely important to understand that thoughts are just thoughts, okay, and stress is just stress. It’s how you navigate that stress and those thoughts on what’s going to keep you in the game, okay? And it’s important to take the time and reflect and unplug and and really just be present in the moment, right? I know that employees can be demanding. I know that clients can be demanding. I know that building a website can be very demanding. I know that starting a business from scratch and in basically putting yourself in a position to get going can be very demanding. Creating processes can be demanding. What technology do you purchase? Did you purchase the right one? Have you had to do an EMR migration? Running a business is not easy. If it was, everybody would do it. Okay? And you need to understand that. And a lot of times it’s important just to sit back and reflect and unplug, put the phone away. Go put the phone away. Don’t look at social media. Don’t check your emails. You never know what’s in your inbox, right? It could be a something that’s exciting, or something that’s, you know, you know, not great, and it could drive your entire thought or attitude towards that direction. So I think it’s extremely important that you take the time to unplug, remember what your hobbies are, right? As we were all kids, you kind of go back to to memory lane, like, what was your What was your hobby? What made you, what made you happy? Focus on doing those things right. There’s absolutely a time and a place to enjoy life. It’s not all about winning, it’s not all about business. It’s not all about goals and discipline and structure. Trust me, all of that’s important. And if you’ve listened to any of my other episodes, you would understand.
How important that is to be a very successful business owner or practice owner, but at the same time, I don’t really want to get into like, the conversation of balance, because I think it’s hard to basically build balance. Being an entrepreneur, you’re always kind of working right.
But it is important to embrace the ability to unplug and turn off the noise. And I think a lot of the noise actually comes from the device that’s always in your pocket or kind of hooked onto you. And if you can separate that from your body, I’ve actually done it to where I’ve separated my phone from my body, and it’s reduced my anxiety levels, the the ability of lonely so, like dramatically and going on a walk. Or, for me, I’m a I’m a massive golfer, so I’ll go play golf. The only thing I’m thinking about when I’m playing golf is, is golf. I’m literally thinking about Kevin hit the next shot I’m gonna make the next putt. Am I playing against somebody my competitive kicks in, or just that the pure solitary of happiness kicks in based around my surroundings, golf courses are very beautiful. I love to look at the nature and embrace and enjoy that, and so that’s a hobby that’s actually worked really, really well for me, that the last thing I’m actually thinking about while I’m golfing is work, is family, is my goals, is anything I am tuned in, and it gives me a nice reset, right? It puts me in a nice reset, a nice state of mind that helps me not think constantly about the war zone that’s going on, because that war zone. And I know how you are, like, I’m in so many mastermind groups, and I talk to so many people that the war zone of the entrepreneur is real. And a lot of times you have to address that demon. And there’s times where you need to not address the demon, to live and sit back and realize, okay, what do I do for a living? Right? And embrace that and realize it’s going to be there tomorrow and the world is going to keep turning you don’t have to always be responding to an email, especially if it’s on Sunday, like, if you’re spending the time with your family and your your job is to unplug. If you just, if you can’t do it with the device, if you just, you’re caught, you’re addicted, you’re picking it up, or you’re you know, put it away. Get it away from you. Be present. Enjoy what you’re doing. Your family will so much respect it. Your relationships will get better, and you’ll actually be a better performer. You’ll put yourself in a position to where you’re happier, you’re enjoying what you’re doing, and so ultimately, that will project on your internal culture for your company and the customer experience that they are experiencing, because when you go get on that, you know that phone call with them, or that virtual consultation, or in in person consultation,
they know that you’re there for them because you’ve taken the time for yourself, And you unplugged, right? So now you’re tuned back in, right? So whatever makes you feel that Solitaire, embrace it. Put it into your plan, if you have to, you know,
time, map it basically if you have to, put on a calendar, if it has to be reoccurring. Implement it. Make it happen. Get it done. It will put you in a position to actually move the needle across the chasm and grow your business, because you’re helping with the war zone that’s going on inside, inside of the mind.
Thank you for listening to medical millionaire. I wanted to take just a few short moments and tell you all about growth 99 University naturally, if you’re listening to medical millionaire, the success of your Med Spa is extremely important to you, and as it should be. And if you’re listening to medical millionaire, you are obviously looking for the best, most effective ways to take your Med Spa to the next level in both profit and customer success. Enter growth 99 University
ranging from online education courses all the way to the full suite of marketing and web services. Growth. 99 has your Med Spa covered, no matter the challenges that you’re facing, we are ready and able to help you achieve your next level in business, profit and freedom. To inquire about all of our support services and products, please visit growth 90 nine.com and while you’re there, click the university link and check out the companion course to this very podcast. Back to the show.
Another thing, see, I live in Salt Lake City, Utah, and we’re, we have four seasons here, so in the winter time, well, I can’t golf, right? So what do I do? Well, we have these massive mountains, and I’ll strap up on the board, and I’m a snowboarder. I.
Um, it’s actually where I met my my wife was snowboarding, and I’ll go snowboarding and I and the last thing I’m thinking about is
a work related issue, an email, an upset client, an employee disgruntled. You know, whatever it is, right? You ever had a bad review on your on your Google, my business, and like, the whole world is going to explode, you know, stuff like, that’s okay, right? There’s ways to overcome that, and you don’t have to address everything at once. So, so
snowboarding for that, and the winter time for me has been, has been really helpful, because, you know, I’m just trying to, I’m focused on not crashing, right? And so that can kind of pull you away from unplugged. What I mean by unplug is I’m not really like I’m really trying to get at the root of of
having your mind unplug. Don’t go down and do another task that’s going to basically those, those demons are going to come back in, that war zone, is going to come back in, put yourself in a spot to where that can’t happen. Meditation, yoga, fishing, walk on the beach, sunset, glass of wine, you know, whatever, whatever it is for you that puts you in that complete state of mind where you are not you’re almost not even thinking. You’re just so focused on what you’re currently doing. Because for me, I’m either gonna, like, crash on a snowboard and get injured, right? So I’m 100% focused on that, or for me, golfing, it’s extremely competitive. We always have golf matches, and I’m tuned in to that match. I’m tuned in to making that putt. I’m tuned in to making that to that drive and hitting that fairway. So it’s almost impossible for my work life to come into my mind when I’m so in tuned into that objective, okay, from a hobby perspective, right? Same thing with your kids. If you have kids do the same thing, be so in tuned in their world to where you’re not thinking about your world, right? I find that challenging for me sometimes, where my kids will want to play with me, they’ll want to
jump on the trampoline, ride bikes, we do, we do a lot of that stuff.
But play. I have two daughters, right? So they want to play Barbies or dolls. And in to me, it’s not, it’s not very fun. Like, yeah, okay, whatever. We’ll play dolls, Barbies. It’s not very fun to me. But in their world, it’s very, very, very fun, right? So I, I have to almost trick my mind. I’m like, Okay, I’m now a kid. I’m in their world. I’m part of their world. I’m not dad or or Cameron anymore. I’m in their circle. And that kind of helps me turn off my mind and not think about all of the other crap that I have to do, whether it’s work related, household related, spouse related, Aaron related, bill related, whatever it is, right, be in tune in what you’re doing, and be present.
There’s been times where I’ve, I’ve implemented that with with my kids, and they just glow. They just, I mean, you’re one of their friends, which is, which is kind of cool. You know, they want to have, like,
playdates and stuff like that. You become that playdate for them, and they’re overwhelmed with happiness, and then it reflects back to you
of making you feel really happy, and then that can put you in a really good position to have that solitaire that you need in order to step back and reflect right? Same thing with the spouse.
Take the time to tune into their world. What do they really like to do? Is it quality time? Is it a walk? Do they like when you do words of affirmation? Is it when you do an act of service, for example? Right? My wife loves when I do acts of service for her and I try to put myself in her world, I don’t look at it like, oh geez, I gotta do this because it’s her love language and it’s what she wants me to do. I look at it as, How happy is she going to be when I do this job for her? She loves when I clean her car. Absolutely loves it. And I do that for her, for her, but it also comes back, and it feels it fills my heart too, but I’m in that moment of doing this for her that I can’t like work, can’t even enter my mind, because she is the only thing I’m focused on, right? Same thing with, like a date night, right?
Be focused in in that moment, tune into what the experience is, and it’s really helped me. Obviously, it’s extremely challenging. I’m definitely not perfect at it. I don’t know how you actually could be being an entrepreneur and having a war zone going on in your mind. Have you ever been in a position to where you’ve woke up in the middle of the night and you went to your computer and started working? That’s.
Happened to me a lot. Have you ever been in a position to where you are actually working in your sleep, literally solving problems in your sleep? It’s bizarre. It’s happened to me more times than I can count,
and that’s great. Those are great traits. It means that you are focused. It means that you’re working on your goals. It means that you know you’re thriving to do better, right? But there’s also a time to to sit back and relax and realize we live in a beautiful world, and it doesn’t always have to be structured, disciplined, choreographed.
At the end of the day, we are all humans, and we’re put on this planet to do amazing things and to have incredible relationships, and that’s extremely important. And so what I want you guys to get out of this podcast is ultimately tune into unplugging, and that’s okay, and don’t have guilt about it. Don’t have guilt that you’re unplugged. You’re like, oh my gosh, I should be working while I’m doing this. It’s okay to unplug. And it’s something that I have struggled with a lot, and I’ve gotten better at,
and it’s and it’s really helped everything and all dynamics of of all the roles that I have, right? So
that’s what I wanted to get you guys out. Get out of this podcast and this this particular episode today. So thank you so much for tuning in to medical millionaire again. This is Cameron Hemphill. If you found this content valuable, let’s share it. Keep the conversation going. We love five star reviews on iTunes, and additionally, you can go to growth 90 nine.com and learn how we can assist you with your marketing, your coaching and all your technology needs until next time happy injecting you.