In this powerful episode of Medical Millionaire, host Cameron Hemphill sits down with Meadow Tarves, owner of Youth Bar Med Spa and mother of five, who shares her remarkable journey from personal crisis to building a thriving 2.5-million-dollar aesthetic practice. Learn how a family health emergency became the catalyst for extraordinary business success. Key insights include:

• How a spouse’s medical crisis transformed into entrepreneurial motivation
• Building a successful med spa from zero clients to multi-million revenue
• Balancing motherhood of five children with practice ownership
• Strategic approaches to maintaining authenticity in the aesthetics industry
• Why saying ‘no’ to certain clients leads to sustainable growth
• The importance of systems and processes in scaling a medical aesthetics practice

Through candid conversation, Meadow reveals how she built her practice organically through referrals, her approach to maintaining quality while scaling, and her upcoming journey to pursue a nursing degree while running her business. Perfect for aesthetic practitioners who want to build an authentic, patient-focused practice while maintaining work-life integration.

Transcript:

This is medical millionaire the podcast, helping your Med Spa increase in status, visibility and profitability. Join your host as he dispels myths, shares trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of growth 99 Cameron Hemphill,
hey everybody. Cameron Hemphill, here your host for medical millionaire. Hey, first off, thanks so much for taking the time to tune into our podcast. Our goal is to give incredible value and insight into the medical spa market. So if you’re an injector, you own a med spa, you are in this space of really helping people become more self confident. We know that you are have tremendous challenges and great days and bad days. And being an entrepreneur, we totally understand it right here at growth 99 we consult medical spot owners all over the world, and throughout this journey together, we want to help you take your practice to the next level. So in this episode, we have a great client, great friend from youth bar. Her name is Meadow tarvis. She’s a busy mother of five who finds self care essential for survival. Meta, welcome to medical millionaire.
Hi Cameron. Thank you for having me absolutely. Thank you so much for taking the time. I know that living any day in your life has to be, I guess, controlled chaos.
I yeah, I would describe it as controlled chaos. I try to write lists, but, you know, if I get one thing done on that list, I feel like I’m accomplishing things because I’m pulling so many directions. But it’s working. But controlled chaos is working.
I love
it. So talk to me. I mean, how long have you had your practice? Tell me a little bit about your story. How did it come to fruition, and what drove you to get to where you are today?
That’s actually a really good story. I don’t think I would have had objectivity or been able to tell it a few years back, but I have an interesting background. I have a bachelor’s in business, and then I did graduate work in liberal arts, and when my husband and I moved to Colorado
eight years ago.
I was kind of, we were done having kids, and I was like, well, I could go and work on my doctorate, but I didn’t really know what I wanted to do. And there happened to be this little esthetic school right where we were renting, and my husband’s like, why don’t you go look at esthetics? She’s always loved esthetics. So I went down there and I met the lady, and she’s like, Yeah, I have a little school here. You should take courses and you should get your esthetic license. Well, long story short, I ran right through. It wasn’t really hard for me to do, and I ended up teaching at this school, and I got my esthetic license almost eight years ago. And in the state of Colorado, it’s a little different here the way that the state laws are. So as long as you work with a medical director, you can do medical procedures, as long as you have a supervising physician. And so I got into injecting and the medical side of things almost eight years ago, and it was more for fun. It wasn’t really serious in the way that, you know, it take me away from my family and my kids because they were so young. They were two through, let’s see, 13 at the time, and we just moved to Colorado.
But my husband actually got sick. He had a hole in his heart and had a stroke at the age of 37 pretty much like six months after I got my esthetic license, and we were just in complete chaos, like we just our world was turned inside out. Because, you know, I was, you know, always kind of helping him with his business, but really being there for the little kids, and
it kind of turned our worlds in opposite directions. He said to me, like, meta, you’ve got to you got to figure something out. We I can’t keep doing what I’m doing. He has a very labor intensive job, working in the Haley industry with insurance. So, you know, it’s physical work, and sometimes he’s traveling for that, and he just couldn’t manage and do the same amount of effort that he did before his stroke. So I found esthetics something that I loved before that crisis happened, but that made me have to really look at things in a different way. It wasn’t just for fun anymore. It was like, I’ve got to make money.
So we took a little bit of our savings, which we had from selling a home in North Carolina, and we signed a lease. And I remember signing that lease and being like, I have no idea how I’m going to ever pay this lease. I didn’t know anyone. I didn’t have one customer.
But here we are now, I will say, been at this location that was went into our fifth year, and we’re.
And I do close to 2.5 in gross revenue this year. So, you know, it’s, it’s amazing what you can do when you think you can’t, but when you have to, you
know, and I’m always learning, I still feel like I’m, I’m just at the beginning, like I have so many things that I want to do. COVID kind of set us back a little
bit. But, yeah, that’s, that was kind of how I got going into owning a medical spouse. It isn’t all rosy and
fun, but I tell you what we can do, whatever we put our mind to, if we have to. And you know,
wow,
yeah, yeah, that’s, that’s an incredible story.
Thank you so much for sharing. I mean, I’m sure that was, I mean, you were, you had your back up against the wall, you were put in a position to,
you know, fight or flight, right? Like, like, Okay, what do we do? And,
and you’re exactly right. I mean, when you’re when you’re putting it in a position, and, you know, you just, basically, you take action. I mean that that’s, that’s what you did, was you took action, instead of taking the time to, like, think and process and, you know, doubt yourself and ask people. I mean, it sounds like you just took action, went and signed a lease with, Hey, I know this is what I got to do. I don’t know how I’m going to do it, but we’re going to do it right, and overcoming like ridiculous amounts of fear right,
and now putting yourself in a position, in five short years to do 2.5 million in gross revenues. Like, wow, that is incredible. Like, congratulations. This is amazing.
Thank you. Thank you. Yeah, I think you, you said it action.
I had to learn at a crisis that action is what cures anxiety. I still find that, you know, whenever I kind of get into a position in the business,
anytime I take action, I always feel better, because spending and thinking doesn’t usually help me out of the situation I’m in. And, yeah, I think that you nailed it right there by saying, you know, I would tend to do action, but I still apply that even now, like that still helps me.
Yeah, yeah. I mean, absolutely. I think a lot of, you know, entrepreneurs or business owners really get in the process of of thinking, and they think that they have to have the entire thing mapped out perfectly, almost like a, almost like a set of plans to build a house where, like, every wall goes here, everything goes there. That’s where the you know, but, but in reality, that’s, that’s just not life, where things change every single day and, and I think where a lot of entrepreneurs fall short is they simply just don’t take action. And pretty much what what happens is, is somebody else will, and there goes the opportunity.
Yeah. And any actions better than no action, even if it’s the wrong action, is what I found. Like, that’s the way you learn, is by making mistakes. I mean, I’ve made so many mistakes, and you just have to give yourself some grace and be like, Okay, well, that didn’t work, so let’s redirect and try something else. That’s, I mean, you said it exactly. So you know, when somebody fails at something, you know, a lot of times they they retract, or they, you know, like, well, I failed, and they give up where we’re really instead of saying no, like, I didn’t, I didn’t. Maybe it didn’t work, but we learned what not to do, and then you implement things on what to do, right? Yeah, yeah, always learning. I always say that I’m always learning.
I think you have to keep that mindset, because there’s just so many ways of going about something, and I mean, the world is full of them. And I like to look at, you know, what other people are doing outside of the industry, too, and see what works like, what kind of systems are in place, or how I can improve and make my life easier. So I try to, you know, always stay in a growth mindset as well.
Yeah, just, just in talking to you, it sounds like you do a lot of continued education just through being an entrepreneur. If you’ve said a couple buzzwords that
that I hear a lot of times in the books that I read and and help, you know, kind of put growth 99 in a position where, where I am, and you have to be in that growth mindset, right? Like, we don’t know everything. And I think if you’re in that stagnant, stuck mindset where you’re almost like, oh yeah, like, we know it all. We everything is the way it is, you’re never going to really see like, the true version of what you can become, right?
Yeah, and being in vulnerable, being vulnerable, you know, with with that being said, I do have good news, I have to say, though, I did just find out this last week, and I didn’t know how to segue into this, but I did get accepted. I’m going to be pursuing my bachelor’s.
In nursing. I got accepted. I found out Friday,
and so that was something I was working for. So I’ll be going back to school may of 22 it’s an accelerated program, and I’m going to be exhausted. So right now, what I’m doing with the business is, and I’ve been reading, well, I read it years ago. Oh, this is the book, the E Myth. Have you read the email, yes, absolutely, yeah. So right now, I’m trying to apply all of that, because I’m going to be Mia from the business while I’m in school starting in May, so we’re putting all kinds of systems in place. But that is probably one of my favorite books that I didn’t need to read probably 20 times because it’s just, it’s amazing.
Yeah, I agree. I mean, there’s definitely, there’s, there’s books out there that really
have changed my life, for sure. And just like what you said, there’s ones that you have to reread several times because, like, second, the third, the fourth, the fifth time, you get so much more out of them, right? Like the first, the first go around is like uncovering the hood, and then you really start, start diving into them, right? Yeah, yeah. What are some of your favorite books? What are you What do you feel like really helped you?
You know, like I’m, I’m very,
I read a lot,
and in fact, I have a, I have an entire episode where I drill into why I listen to content and audio like during my workouts and in my commutes and during my runs and stuff like that, because it’s hard to find time to actually sit down and read for busy individuals like you and I. So you almost have to, like, fit it in. Well, how do you fit it in, right?
So most of my through, you know, I would say shoot the last three to five years has mainly been through, been through audio and ones that I’ve recently completed that I absolutely love.
Tim Grover wrote, I don’t know if you know who he is, but winning and relentless,
he trained COVID Bryant and Michael Jordan.
Incredible book, like I listened to winning, I think, back to back, and had to just stop myself and write down things. And was just complete, like I even got emotional sometimes,
I might have to add that one. So my commute is really short, like I live, which also helps me manage a business and five kids. But I’ll have to start doing that when I get on my on my peloton or go outside and exercise, I need to be better about the audio. I forget about that. I tend to read right before I go to bed, just because it’s a way for me to decompress my very I’m probably older than you, I’m tactile, like, I like to have the book. I yeah, I buy, you know, I buy the books is as well. And I try to, I try to, you know, get at least one per quarter of, like, a hard copy book read.
And a lot of what I mean, you know, I’m sure we read a lot of the same books like,
you know, financial success
stuff like that.
You know, in entrepreneur books, I like to read, you know, really, and study the wealthy and very successful entrepreneurs and figure out exactly what mistakes they’ve made. How did they get to where they are, and what kept them motivated, through all of the anxiety, through all the fear, through all the self doubt, through everybody telling like, everybody telling you no, somebody’s already done that. You can’t do that, right?
And I think it’s interesting, like as I’ve read so many of these, these books about entrepreneurs and wealthy individuals, even when it comes to like Warren Buffett, Benjamin Graham, like John Bogle, Grant, Cardone, those are some of the guys I admire. Yeah, yeah. You know, it’s like they all, they all almost have the same
kind of story in the sense of how much discipline they have.
You know, like a lot of them are, like, we’re not, I’m not saying special. There’s nothing smart about me, you know. And of course, obviously, maybe they’re selling themselves a little bit short. And maybe every successful entrepreneur is and being humble and having humility about it. But at the same time, like being an entrepreneur and being a successful entrepreneur is, like, a lot of it has to do with discipline. Like, what would your take be on your daily discipline? Yeah, absolutely. Well, I think my background in being an athlete, it was really helpful. So I was a collegiate runner, so I think I learned to push through suffering. Because, let’s be honest, like being an entrepreneur, you want to quit sometimes, and there’s days that you just want to throw your hat at them, like, I’m done. I mean, I have those days, and I don’t think if you acknowledge that, like, that’s, that’s part of the journey. And, you know, we have this glamorous I know I did this. I did that, believe me, there were lots of nights and days where I did not want to keep going,
but knowing that you your hard work will pay off. Like, even this application to.
Get into this nursing program. It’s been, oh my gosh, I had to take all my science courses. It’s been, I don’t even it’s probably been 25 years since I’ve taken, like, a chemistry course. And I literally wanted to quit. I wanted to quit. I was like, I can’t do this. I’m almost 44 years old. I am not going to be able to get the A I need to get in because these programs are so competitive. But so I just sat with it and it procrastinated. And then finally I was like, I have to hire a tutor. And so, like, instead of like, just stopping with I wanted to, I was like, I had to acknowledge that I needed help in a certain area. But I think that being an athlete that persistence, because just sometimes it’s just hard, and that’s okay to say too. And I think the other thing that maybe we haven’t touched on, one thing that I know, when I’m overwhelmed and I’m overworked sometimes, just not doing anything is the best recipe, and try instead of trying to do more, because I know, like I read all these things like, keep going, and I believe that, but I also know, and I think that self care thing that you did that will quote that’s on our website. From me, I know for a fact, like, if I am not okay, like, no one’s okay, like, the kids aren’t okay. My business isn’t okay. So I would learn to say no to things and listen to my gut. And for me, that is self care. And I think when you were talking about like Grant Cardone and Warren Buffet, one of them said, like, learning to say no is one of the most important things as an entrepreneur, because your energy and your time is priceless.
And so I think that self discipline, absolutely, I have that, and naturally, I have that drive, but almost like I have to learn how to turn off. Because, as you know, Cameron as an entrepreneur, like your mind’s always going so like, how do you how do you refill that cup? And so you can come back with a different mindset to that same problem. And so some of my tactics are, you know, completely unplugged from technology, get outside
and get quiet by myself. I’m, I’m kind of an introvert. I can do the whole entrepreneurial thing all day long and talk, but like, how I regenerate is to go within. I would love to hear, kind of, how do you regroup? How do you refill your your cup?
Yeah, no, I, I absolutely appreciate everything you just said. It’s so true.
Really, kind of like
rolling back to like, you, you being an athlete and having that, you know, experience of being a collegiate runner, right? But, I mean, we could talk for an hour on just that, right, and overcoming
wanting to quit and, oh my gosh, like, yeah, yeah, that’s trained your mind. Like, wow, that is, that is amazing, and I know has made a huge impact of how successful that you are.
I didn’t know that about you that is, that is very cool, because I’m actually a very big runner, and, Oh, awesome, yeah, running is one of the things that I actually do, that that come comes back to your question to me, is that’s one of the things I do.
In fact, I run, yeah, I run every I run every day, usually. And it’s during, Well, right now I’m in Utah, so the seasons changing a little bit. In the summer, I run in the morning, and I go to the gym in the afternoon, but in the where it’s kind of transitioning from, from, you know, fall to winter right now, I guess, shoot, November, I guess, is winter technically, I guess, but it’s still kind of nice here,
I’m running in the afternoons, and I have a schedule. It’s on my it’s on my calendar, and it’s, it’s from two to 230 I mean, you know, I run about four miles within that half hour, and it completely takes me out of, you know, basically, like working with clients, working with customers, putting out fires, like moving the needle, like there’s so much going on right that I don’t I either think on that run about everything, or I don’t think at All, or I’ll like black out, and all of a sudden, I’m done, and I’m rebooted. So that’s one thing I get outside. I get quiet. I’m Mikey. I’m an introvert. I like to Earth. I like to do breathing techniques, gratitude walks,
because it’s challenging. And I completely agree with you. There has been so many times in my career that I’m done. I can’t do it anymore. Like, I’m done. Like, this is just crazy. Why am I doing this? What is the point?
And,
you know, a lot of times, what’s helped me is I try to come back to my why,
my why, right? And that’s kind of really helped me. Like, okay, you really zeroing in on your why has helped me kind of prevail through very challenging times.
Yeah, yeah, yeah. I, I can resonate with all of that. And you know, ultimately, I do love what I do, and I I know that you love what you do. You such Do you such a great.
Are. I mean, you’re so responsive. Have I ever had anything an email like, you’re like, Johnny on the spot? It’s like, within five minutes, you know, you guys are on it, and that takes a lot of work to, like, keep the quality and that communication up. So you’re, you’re killing it. And I, I know how much goes into that, so I would just want you to understand that. Like, I see you, and I appreciate you, and it’s been great working with you guys. And how do you that’s the whole thing is, like, how do you keep the quality when your quantity increases, you know? And I think that’s, that’s something I’m even trying to figure out and replicating myself
now. That’s kind of like where I’m at right now with the business. It’s like, okay, now, how do I repeat what it is that I’ve figured out, and that takes work to delegate that out. It, it totally does. And, I mean, and you going back to school and basically having to kind of almost remove yourself and away from a day to day, right? It’s like,
Yeah, you, you, you’re, you know, I was talking to a good friend of mine recently, and he’s a successful entrepreneur, you know, he goes, What’s your biggest challenge right now? And I said, you know, we’re, we’re growing very, very fast and and I love the growth we’re having, and I’m very focused on customer experience, and so, you know, we’re always trying to figure out how to scale. And he’s like, you know, he’s like, scaling is like, he’s like, it’s so funny, because once you once, you feel like you finally got all your processes figured out, and you got the right staff, and you get the right processes and the right, you know, products, you know, he goes, and then all of a sudden you grow even more. And then you have to, like, rescale. Like re
Mike, you’re you just nailed it. I don’t know if you can ever figure out how to solve the scaling problem, right? Like, when you go from two and a half million to to 5 million, it’s a different business. Sure. Yeah. And our, our plan has always been to before COVID, we’ve had a couple loi we were getting ready to sign and have a couple of other locations. I’m so glad we didn’t, because I don’t think I was ready. It’s like, I’ve learned so much since COVID And we, you know, we re strategized and kind of cleaned and tightened things up. I’m glad I didn’t try to replicate then, like, I’m kind of glad we got a pause button. But I absolutely can completely agree you can just get a different set of problems. It’s like, you think you get to that next step, and then it’s like, oh, well, if I want to do this, it’s just different problems.
But you become a problem solver. I mean, that’s that’s just what you have to do, just and you’re always gonna have problems. I think if you have the acceptance that there’s always going to be problems, and everyone has problems, and you kind of get out of your own way and over yourself too, it’s like, oh, okay, everyone’s stressed.
Thank you for listening to medical millionaire. I wanted to take just a few short moments and tell you all about growth 99 University naturally, if you’re listening to medical millionaire, the success of your Med Spa is extremely important to you, and as it should be. And if you’re listening to medical millionaire, you are obviously looking for the best, most effective ways to take your Med Spa to the next level in both profit and customer success, enter growth 99 University ranging from online education courses all the way to the full suite of marketing and web services. Growth. 99 has your Med Spa covered. No matter the challenges that you’re facing, we are ready and able to help you achieve your next level in business, profit and freedom. To inquire about all of our support services and products, please visit growth 90 nine.com and while you’re there, click the university link and check out the companion course to this very podcast. Back to the show you I
totally that’s, I mean, I can’t, I mean, I totally agree with that. Like, there’s always going to be problems. You’re always going to have to make decisions. You’re like, hard, difficult decisions. Like, I think it would be, it would be funny to know, like, how many decisions do you think you make throughout the day, as quickly as you do make them and actually how big they are, right? Yeah, and you get better at that, you know, I don’t know if you’ve ever done a personality kind of test for your staff or yourself, and I’ve changed so much from the beginning of owning a business
to now there’s, like, a colors test that we do with our staff, where you’re like, you know, yellow is like, warm and bubbly, blue is very analytical. Red is like, making a decision, like, you just said, like, you know, like, you’ve got to make decisions on the fly. And a lot of times, people find my emails or my text very abrupt, because I’m like, yes, no, do this.
And so we do that with our staff, so we understand how we’re communicating. So if someone’s really yellow, they’re going to be offended when I send a text that doesn’t ask them how their day is. And so I have to learn how to engage in yellow, but they also have to understand that Meadows coming from this place of Do you know how much time and she just wants to get stuff done. But I have found that the.
An opening. I’ve become far more red and far more blue, but they say that leaders have to have that quality, because we do have to make decisions that are so quick and explaining ourselves we can’t always explain ourselves, because sometimes stuff just have to get
done. Yeah, yeah, absolutely, yeah. I have. I have taken those color personality test. We have done it internally as well, and it’s probably time for us to redo it,
because you need to as well.
I mean it, it’s very interesting. You know what? I’ve also done it with my children as well. Have you done that with your kids? I have and you know what the cool thing was, was I was I was completely different at home than I was at work, which made me feel really like I was like, I’m glad that I don’t take red homes to the house. Everyone would think I was mean mommy, but I was, but, you know, I mean, I have to be red with them too, because I have old I have four boys and one girl, so believe me, I have to sometimes be that way there too. But yeah, I have done it with my kids, and it’s really helpful to understand that dynamic, because that’s, you know, a whole nother thing. Oh, 100% it’s, it’s, so it’s, it’s almost like you have to be like dual personality to keep everything controlled and everybody happy.
Yeah, well, and I don’t, I don’t know if balance exists. I mean, I think, you know, I think that’s a myth. I don’t like that word balance, because you can’t be in two places at one time. So, you know, all these people are like, work, life balance. I’m like, that just stresses me out. That’s a myth.
I agree 100% like, I’m, like, balance what it’s it’s insane. And like, everything is just coming at you non stop. You know, yeah, there’s always give and take, and it’s like, you gotta just decide when the time is, like, you gotta be really I’ve learned that I have to be really focused. If I try to do more than one thing at one time in different arenas in my life, then nothing gets done well, so, like, that’s what I’m saying. There’s not really balance. It’s not like you can do, oh, let me go home and, you know, help the kids with their homework and send this E blast out to my my patients. It just doesn’t, you can’t do both at the same time. Yeah, yeah, you know. I mean, you have to focus on being present, right? It’s like, that’s what’s, that’s what I’ve tried to really do a better job of, like, hey, work is work. Like, I’m on this podcast right now. I’m 100% present right now. I’m focused. I’m in the zone. I’m talking with you, I’m not sending emails. And when I’m with my kids, you know, and with my my spouse, I’m I’m not doing that either, right? So it’s, it’s, it’s challenging. And especially with that, you know, that super computer we carry around in our pocket all the time, like, I think it makes a lot of noise, you know, yeah, it’s very powerful. That’s
a hard one, especially with my older kids, because my oldest is 21 and then my youngest is 10. So we have, you know, we have young adults and teenagers, and the amount of technology that these kids have, and to watch them try to navigate
their world with that. It’s, it’s not easy for them, and it’s definitely not easy for myself, you know, and to be present, like you said, like, are we ever really present if we always have this, you know, the world in our pocket right here? And
that’s a conscious it’s a conscious choice, and that’s what I’m trying to teach, like my kids. It’s like, All right, let’s put it down, even for 10 minutes. How’s your day? Yeah, exactly. Don’t, don’t respond while you’re looking at your screen, right?
Yeah. And I do this, I’m guilty. I mean, I’m they’ll say, Mom, you’re never like, you never look at me. You’re always on your phone doing this or doing that. So, I mean, I’ll have to work on that. If something I you know, it’s, it can it can just pull you in. It totally does. It sucks you in. Because it’s like the world almost demands perfection. It demands immediate response. You want to give immediate response and in it, it can pull you in so many ways, like I’m 100% guilty of it, for sure, what I have tried to do a good job of is, is when, okay, what I have said, Look, I’m done with my work day. I put in a very solid days worth of work. I’m not going to change the world in one day,
I try to put my phone in my my bedroom
and and I found that by separating myself from that device, my anxiety level drops, and my my presence and my communication With my family kind of flows very, very nice, you know? And then, of course, in the back of my mind every once, when I’m like, Oh yeah, shoot, I better go in there, like, look at email. What if a customer needs me? Right? It’s, it’s hard,
it’s hard, no, but the anxiety part, I know that I think, you know, I see a lot of people in our clinic all day long. And.
Watching,
you know, the last couple years, on photos they have, and just feed the level of anxiety and the information that’s coming at us, trying to go through a pandemic, and we almost, it’s like we have too much information, you know, and it’s, I don’t know if we’re quite like as a species, able to handle it all, like I always seen a lot of people just really struggling with anxiety and mental health. I mean, we’ve, I’ve seen it in my, you know, like with my kids in that age group. I mean, it’s, it’s a real thing, and it’s going to be interesting to see how we handle it. I mean, if you talk to anyone, you know, mental health across the country, I mean, you can’t get in and I do think it comes down to, like, too much coming at us at one time. So the fact that you can leave your phone in the room, I mean, that right there, it’s got to begin somewhere.
Yeah, it does have to start somewhere. I mean, it’s, I agree. I mean, I’ve had family member members struggle with mental health.
And it’s, it’s a very much a real thing, and it’s definitely getting worse and worse. It’s like information overload, demand, anxiety, depression, all this stuff, right? And even identity, like, what’s real, not real, you know, I mean talking about, like, our world, I have patients come in and they show me something on Instagram. I’m like, That’s so good. That’s not real. Like, we can’t accomplish that. So, you know, there’s a it’s just a weird space to be in. It can raise a family and to have a beauty business, you know? It’s like, it’s interesting, you know, and then to stay grounded. And
whatever truth or reality is, it’s like, we’re all kind of making it up as we go right now, because we do have so much x, it’s a weird time to be a human. It is, it’s, it’s funny you say that. Like, I bet you have quite a few clients that come in and say, Hey, I should make me look like this. And you’re like, that’s literally a Photoshop filter.
How do you handle that? How do you handle it? Well, we have an amazing plastic surgeon that’s actually on staff at the office. Like, this is his office. He’s semi retired, and he’s really good about telling and helping me train the staff about he’s like, we don’t want to create a Michael Jackson syndrome is what, you know, the docs in the day would call it. You know, there’s body dysmorphia.
I say no a lot, and I’m lucky enough here in Boulder County that a lot of people don’t want to look like they’ve had work done, probably a different culture than maybe if I was
in LA, I don’t want to put throw la under the bus, because I also seen a lot of people saying no there as well. But I think there’s kind of like a pushback now. It’s like, you know, we want to build foundations. We want to build and support the aging process. We don’t want to alter features. We want to enhance beauty. And I simply will, we, will the staff just say no, like, no more, you know, and we might lose a patient over it, but I don’t. We don’t want our work to walk around be like, Oh, I went to youth bar and they, you know, look like an alien. And unfortunately, there’s a lot of that going on, or has
kind of become that way. I hope there’s more pushback. Yeah, no, I think that’s important. I think like setting the expectation and and really being grounded. You know, you’re you’re doing them. You’re doing them a service by, by being upfront, being being honest, and saying no, versus like, yeah, I feel like we could do that, you know. And then yeah, I mean, yeah. And if you’re doing that, you know, I mean,
you gotta, you’ve gotta, you’ve gotta treat it for outcomes. You can’t be pushing products for profit. You’re just not going to sustain in this business, you know. I mean, those people just go find someone else that will say yes to them. And that’s not who you want. Not who you want to have as your clientele. Anyways.
That’s so true. I was interviewing another client in a different state, and she talked a lot about that of setting expectation and saying no and saying, you know, if those are, if that’s the type of look you’re going for, we’re probably not the best provider for you. And she was actually,
you know, I think giving a couple referrals of other places that she should maybe check out. So it’s kind of nice to see, like, like, almost like the medical esthetics market, kind of,
you know, help each other versus be so, like, yeah, you know, like, dry, yeah. I always say, you know, because you just need to be worried. Like, is this patient going to go here or there? And I remember them getting worried about that, but you’re going to attract your people, you know? I mean, my vibe is not going not everyone’s going to want to go see meadow. Someone’s going to be meadow and get injected. Like, they might want to go see Dr Wilson down the street, and he’s going to have his entire staff. Not everyone’s going to want to come to youth bar that’s, like, more vibrant and has it feel and there’s enough for everyone. You know, I mean, this industry is growing. You just have to really stick with your brand and what it is you’re trying to deliver and just focus on outcomes. And you’re not going to be everyone’s person. And I remember, at the beginning I wanted, I, like, tried to bend myself 20 different directions.
Uh, for that client, that patient, and I’ve just learned that doesn’t work. Like I have to be myself.
So true. It’s so true. And really like, focus on your core competency. I mean, absolutely so. So with you being in Boulder County, right? I’m familiar with with that area, north of Denver. I’ve actually spent quite a bit of time in Boulder myself.
Downtown Boulder, it’s a great it’s a beautiful area. I mean, just gorgeous. It’s really pretty. How do you how? Where do most of your clients come from? Like, how do they find you?
Yeah, that’s a great question. So when we first started, it was very, we’re very strong referral base. So
it was word of mouth, and actually, that’s how I found my medical director. Was I had a patient when I first opened my little spot and I signed that lease. I had a patient I did.
I did her lips, and she loved him, and she went and told her previous she was seeing my plastic searching for something. I can’t remember. He had semi retired, and his wife and her were talking. She’s like, Oh my gosh, they look so good. Long story short, I probably found my medical director. She came to me to get something done. So that’s how I built the business was very community based, just like organically that way. Now what I’ve realized is like, I need people like you, and so we’ve been working on that together. But honestly, referral, putting out good incomes, putting, you know, the patient first ahead of profits, is so important. But I can’t say enough about word of mouth. It really is, I think even as we’re doing these promotions with you, and we’re growing the SEO, and we’re getting those reviews on Google. Those are actually all real patients. And it’s really cool to see
that it’s actually we’re getting kind of the mix, and you’re helping with that. But also I’m like, Oh my gosh, that’s, that’s Natalie. She left that review like, I know that patient, you know, and it’s, it’s just hard work and it’s a long game. I don’t think it happens overnight. I mean, we could be stronger, probably on Instagram. I’m not from Colorado, so I don’t have, like, a strong connection, community wise. I mean, I’ve been here eight years now, and I have kids, but, like, this isn’t my hometown, so I didn’t grow up here either. So I guess my point is, is, if you decide to do something, you can do it. You know, it’s not like I have, like, family, friends and everything. I did this for nothing. I knew no one when I started.
That’s, that’s yeah. I mean, eight years, yeah, not growing up within the community, going to school, right? Like, having, like, everybody you may, like, that specific influence, if you will, that’s huge. And, like, word of mouth is so, so important, because people want to talk about their experience. And Thanksgiving is coming up, right? Like, as all the families kind of get around Friendsgiving Thanksgiving with family, whatever it is we they talk and like, you know, like they you’ll get a compliment. Hey, your shirt looks cute. Hey, your lips look cute. Hey, you know, like, what are you doing? Like, yeah. And they talk like, oh my gosh, you have to go see meadow. She’s, like, amazing and and people like to share their experience that they enjoy and that you can’t, you know, discredit that. It’s, it’s, it’s very much real and important. If you treat people right and do good, it comes back to you tenfold,
absolutely. And then how do you how to share that experience digitally? I think it’s like something I’m learning, you know, hence why we’re on the phone, doing our podcast together.
But like, how do you translate that from that experience the patient has to replicating that message digitally? And I think, I mean, that’s what you’re doing, Cameron, you know, I mean, that’s, that’s what we’re that’s, that’s the message. It’s like, what do you want your message to be? How do you want to be seen
and show that experience that other people have had with you? Yeah, absolutely. I mean, in what we talk about a lot is the is the buyer journey, and really trying to get into the mindset and the head of your audience, and really, you know, let’s just take like, a specific use case. For example, Thanksgiving is coming up, and the family sits down and, you know, your cousin is there, whatever, and you know they say, Wow, you you look beautiful. Like your face is, is just looks amazing, like I’ve never seen your face, like shine. So, whatever. Right?
How do you take that experience digitally, because at that moment in time right there, it could be a word of mouth referral, like a nonchalant, Hey, you gotta go to a youth bar and see meadow. Like, that’s as quick as it could be. Well, what does that person do? The person basically, is gonna say, okay, great. Like, I trust this person, and I’ll take their recommendation, but they’re gonna go look at your website, and they’re going to make decisions on, how does your website flow, the look, the color, the call to action. Can you book online? Can you call you? Can you how are your services like? They look at that, then what do they do? Well, they look at your Instagram, and they look at your Facebook and your social media, and how does your profile look like? How are How many followers do you have? And then they look at your Google review.
Reviews. And your Google reviews is like, like that is all about your credibility and your reputation. How many do you have? What’s your star rating? You know? And those key indicators right there, from the website to the social media to the reviews, if you have a focus on that, that’s where you get those like, almost like those word of mouth referrals to expedite within the conversion rate substantially.
Yeah, it works our reviews. I mean, the system you’ve put in place, it’s been so much easier to ask for reviews. We have, like, a little QR
sign when you walk in, and we’ve gotten really good at asking, we don’t tip at our at our facility, like, there’s no tipping because we do other services besides, like, we’ll do, you know, facials. But
at this point, we don’t. Our entire staff is all medical. They’re either, you know, BSN or
like pas. So we don’t have any acquisition. So we don’t have tipping. So people always ask, can we tip? And we’re like, no, the best tip is to leave a review. And we’ve seen our reviews, and you probably have seen that. I mean, we went from like, I think, like, having 80 like, I think we’re like, 165, and I’m like, Okay, girls, we have like, goals that. I’m like, we get x, y and z if we get 30 more reviews in the next couple weeks. You know, we set goals that way. But the flow in the system that you’ve helped me implement is all those touch points that you just spoke about, and having a system in place to where I’m not manually having to go in and do all the work because I’m too busy.
But you do have to think, how is that, that visitor that you just described the Thanksgiving how do they experience you, and what are the steps they do to book that appointment? And you just described it. It’s exactly that. And people say that we saw your reviews. You made it so easy to book online. We loved your brand. My friend told me, and I jumped on, and it was so easy. And, you know, creating that ease takes a lot of work. It’s very true. Takes a lot of work, takes a lot of patience, a lot of lot of money and resources, I mean,
but at the same time, when you, you know, if you could look at the return from that by not having to, like, have somebody pick up the phone and and have the conversation, or, you know, being able to manually do all these processes that you can automate, that’s also time and money there. So you have to maximize your time, because time is the most valuable asset we have, period, right? So, so, yeah, I mean, you’re, you’re exactly right. Like, we see websites all the time that you can’t book online, or they have, like it. They’re like, single page Wix websites or square websites.
It’s like, and there’s like, a link to go to their Instagram or something. I’m like, this is just not scalable, you know. And and really have to, almost, like, educate them before you even go into implementation.
Yeah, education is huge, too, you know, having FAQs, or having before and afters or, you know, all of that. So when they come to you, they’ve already made the decision to sit in your chair and do something. And we find that, you know that if someone’s booked an appointment with us, I would say probably 99% of the time they’re doing something in the chair, like they’ve already decided if they’re in your chair. Oh yeah, absolutely, absolutely, they’ve already said it. And then you know what the cool thing is, too, is you can monetize them, right? So that so, so they come in because they were referred to you, like, just go back to the Thanksgiving thing, and they’re now there, okay? And you, it’s your time to shine, right? You greet them, you welcome them. Now, you now it’s time to conduct your skill set of why you do what you do. And now, when they’re leaving, they’re going to go through that process just like how that person referred them to you. They’re going to give the Google review. They’ll connect on social media. Maybe you will rebook them. Maybe you’ll put them on a membership plan, whatever the case is, and now you just expose them to the youth bar experience, and they may know hundreds of people that also they could refer you to the youth bar experience and then, and it goes on and on and on and on and on, right? So it’s that checkout process, and the monetization of that referral is like, if you, if you implement the right strategies, is you can’t really put a price tag on.
No, you can’t. And it’s a system. You know, what does the email always say? What you don’t you don’t want humans running the system. You want systems running people.
I try to remember that all the time. I’m like, when we’re messing up, I’m like, Oh my gosh, I don’t blame my employees. I’m like, I don’t have a system for that. It’s my fault. Let’s fix this because you can, because usually it’s my fault, because there isn’t some kind of, we don’t have a process for that. It’s not, they’re doing their best they can. It’s not their job to know how to do something. So anytime I see something go wrong, I’m like, we don’t have a process or a system for that. So how do we fix it?
That’s, I mean, you said that.
So Well, because they’re not in your mind, right? Like, and sometimes I think the boss gets guilty of thinking like, well, they should know it. I hired you. Well, no, read my mind.
I do that to my husband, too, poor husband. Oh, read my mind.
Yeah, I’ve felt that experience as well from my spouse.
So okay, well, hey, I know you’re busy. I know that it’s
off of the hour. This is great. Thank you so much for your time like this has been very helpful. Our audience is going to absolutely love it.
You know, going from five years ago to your husband, experiencing what he did. You guys going through that crazy time. He’s fine, by the way, everyone he’s fine. Everybody good. He’s fine. Isn’t
that scary?
It was just, you know, if you have any kind of weaknesses, go in. He was very fortunate. He got in early. He he was he got medicine that most people don’t get because they don’t get there early. If you have any signs or symptoms, go in early. Don’t mess around, because, like, he was a college athlete as well. You never thought, but everyone he is fine. He’s fine. Look at it. That’s, that’s, I mean, I yeah, I wish everybody, you know, health and happiness. Yeah, their loved ones are so, so important to us, and we always got to make sure we’re spending the top the quality time, especially, you know, this time of year is very, very important.
But would you almost say in closing here Beto, was that a blessing in disguise, 100% I don’t know what everyone’s comfortable calling it divine. I mean, I’m a spiritual I grew up kind of like wonky, weird, but absolutely 100% I would not change a thing. And I think what I learned when to conceive of an ICU for four days. Also, the things that we worry about are usually things we never need to worry about, and the things that do happen, you’re going to be just fine. Because when he was there, there was a piece, and there’s that’s just life. Like, I think we just need to realize, like, we can sit here and have anxiety and circle around, circle around, like, what stuff truly happens. We are so capable, we are so much more than we give ourselves credit for but 100% that’s been a blessing for my kids myself, I have grown so much because of that, and our relationship is better because of it, because we kind of had to reverse roles, and we really have some nice empathy for one another. You know, he was the driving force financially for years, and now it’s kind of like he’s become this softer.
Dad that’s with the boys and the kids all the time, and mom’s out there kind of doing what he was doing. And we have a we have a lot of understanding for each other, because we both have done both sides of things. So yeah, it really has been a blessing and a gift to our family overall. Wow, that is incredible. You gave me. There you go. Thanksgiving, blessing, yeah, yes,
thank you. Yeah, it’s a powerful, it’s powerful. I wouldn’t, I wouldn’t change any of it,
not one that
well, meta, I really appreciate your time. Thank you so much for sharing
your success.
I’ll chime off here, but just so everybody knows. Thank you so much. Listen to medical millionaire again. This is Cameron Hemphill. If you found this content valuable, please share. Keep the conversation going. You know there’s people out there right now that need to hear stuff like this. Additionally, you can visit growth 90 nine.com to learn how we can assist you with your marketing, your coaching, your technology needs, and if you happen to be
around the boulder area, make sure to pay meadow and her team a bit.