In this insightful episode of Medical Millionaire, host Cameron Hemphill sits down with Tiphany Hall, Chief Growth Officer of Aesthetic Record, to explore how the right technology ecosystem can transform your med spa’s operations and growth. Learn why successful practices need both strong marketing and robust practice management systems to thrive in today’s competitive landscape.

Key insights include:

• Why one-size-fits-all software solutions often fall short in medical aesthetics
• The importance of building a strategic technology ecosystem for your practice
• How Aesthetic Record grew from 300 to 4,000 accounts in just three years
• Major industry trends and technology innovations coming in 2022
• The critical role of data analytics in modern practice management
• Why investing in the right technology partners drives practice profitability

Through candid discussion, discover why leading practices are moving away from all-in-one solutions and towards specialized partnerships that drive real results. Perfect for med spa owners and aesthetic practitioners looking to scale their practices through strategic technology implementation. Whether you’re just starting your practice or looking to optimize your current systems, learn how the right combination of marketing, EMR, and practice management tools can create a foundation for sustainable growth.

Transcript:

This is medical millionaire the podcast, helping your Med Spa increase in status, visibility and profitability. Join your host as he dispels myths, shares trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of growth 99 Cameron Hemphill,
hey everybody. Cameron Hemphill, here your host for medical millionaire. Hey, first off, thanks so much for taking the time to tune into our podcast. Our goal is to give incredible value and insight into the medical spa market. So my team and I, we’ve consulted medical spa owners, injectors, people in the esthetic space all over the country, and we’ve been doing it for years. We see businesses that are absolutely thriving, and we see others that are trying to figure it out and how to scale and how to get themselves in a position to have success. So throughout this journey together, we want to make sure that we’re here to help you take your practice to the next level. In this episode, I have a amazing friend and an amazing guest that is now joining us. We have Tiffany Hall. She is from esthetic record. She’s been with esthetic record for over three years, and she has a PhD MBA, and she is the chief growth officer at esthetic record, and they are a world renowned EMR solution based out of Texas. So Tiffany, welcome to medical millionaire. Thanks for having me. I’m excited to be here today. I love to join a good podcast. I think it’s such a valuable thing for practices. So thanks for having me on. Yeah, you’re very welcome, and I really appreciate you taking the time to join. I know how busy you guys are over there and and I think you know talking about stuff like this, especially how we have collaborative customers and clients and overlap and those types of things. I think it’s great to to have these conversations and figure out exactly, Okay, where can we give value? How do we give value, and how do we help these practices achieve everything that they’re looking for out of life, right?
That’s, that’s our goal. Yeah, you know, I think as we look at your business versus my business, EMR is not very sexy. Cameron, people don’t wake up thinking, I want to go get a new EMR today. It’s not the thought that’s in the forefront of their mind. They think about things that you do, video, social, website, SEO, we hear about these things all the time, and so they gravitate through companies like yours, and we tend to be sort of an afterthought. But when you pull, you know, pull the layers back how you run your practice. You know, we’ve talked about this on podcast. It was me to bring them to the front door. Is one thing. Once they walk into once they walk in the front door, to actually treat the patient, manage the whole process, make money on it. That’s like a software driven, cloud based EMR, but we don’t get near the love that you do. So luckily, we partner with you so that your good fortune spills over to us, and we we get a good reputation because you’re so good at your job. So that’s always a nice bonus for us.
Well, I appreciate that. I mean, trust me, talking about websites and code and social and it, it, it is sometimes, yes, it’s sexy, but sometimes it’s also boring and challenging. And you know, there’s, there’s, you know, the hosting, the maintenance and the integration. So, like, there’s definitely the the nerdy part of it as well. But yeah, there’s like, Okay, finally, when you put up a nice, beautiful website, beautiful image and digital marketing, yes, there’s, there’s definitely some sex appeal to that, for sure, you know? But, but that’s like the first thing, right? It’s like, okay, they they see the website, either that if somebody referred them to there, or they found it through a search. But really, you have to have the digital component tied to the EMR component, because that’s really the customer journey, is you have to have an end to end solution that’s fully integrated and talking together, right? Yeah,
I think that’s where people, they make a mistake, and think about that from a one system can do all things, you know, I kind of think about this as like a nurse injector, for instance. You know, if you’re if your patients all want to have esthetician services, and your nurse injector, do you go become an esthetician? Do you go to cosmetology school or a station school? Become an esthetician? Hire that out so you could do more of your nurse injecting, which you are qualified to do, you’re good at doing and runs your business. You know, I think it’s the same way. I will never be as good as you at what you do. We are not a CRM company. We’re not a marketing company. We are an EMR pm company. But because I need you so much, and you need me to find great partners, is the way it has to work. And so when customers come to me saying, How come you can’t do everything from me? I want to have everything, because I won’t be good enough for you. I’ll do a little bit of stuff kind of good, you know, in that, in that model, I want to do a lot of things for you as good as I can, and then leave the big rock for someone who specializes in that function, and find great partners. And so I think in our industry, there is a misconception that one, one system should do all things like even, I’m sure you hear this, Cameron, how come you guys can’t do my reminders on my appointments, because you don’t do appointments, right? We do. You do all remarks.
Components all the front end to get the patient to the practice. And so it really requires you to have an ecosystem in your practice, a digital ecosystem that comes from the patient Legion all the way through retention, coming back again. And we all have a role to play. And luckily for our customers, you know they do use you. They do use us. And we see their businesses growing exponentially on our end when they engage with a partner like you to help them get patients in, but they can’t keep those patients and make money on them really drive revenue unless they understand their business model, and that’s why they really need both things. You can’t have one without the other, and so it has to talk to each other. It has to work together. But I think that to believe that any of us, any EMR company, could do all the things as well as you could do them, or a HubSpot could do, you know, the CRM part of it, or any of those things, it would be, it’s just, it’s not true. It’s not reality, not for a cost any of us could afford to pay for it. Frankly, very, very much true. I mean, I, I agree with you 100% I mean, you have to find the partners that know their area of specialty to really give you the most value and and that’s like, I hear a lot of our our front like our sales team on the phone, and even when I’m consulting on the phone as well the conversation, it’s actually one of our questions we ask, what EMR are you using? Are you using an EMR? How does your online booking work. How is the integration, you know, and it’s we have to know that. In fact, it’s part of our onboarding process too, because the consumer wants to book online. And whether some people, you know, want to believe that or not, or they just, you know, feel like it’s going to interfere with their internal process, you know, I feel like you have to think consumer, and so we educate that quite a bit. And you guys have actually done a really good job of that. Your online booking portal is very nice. It’s very clean, it’s very easy to use, and we actually recommend esthetic record a lot. Because not only do we just like, hey, create the websites, do the social we do the Pay Per Click ads, like, whatever we’re doing, right? We’re very much consultants in this space. To say, we don’t want to do all this marketing for you, just so the ball gets dropped, you know? And we want, okay, great, you get a new lead, or you get a client that that’s great, but we want you to monetize that lead. We want you to incubate that in the sense of when you, when they finally come in for their appointment, and you, you do your song and dance, you shine. You do a good job of injecting her or your area of expertise, like that’s where you shine. Then you put them into the system that’s going to send them a text, rebook them, get them on a membership plan, whatever it is, right? And so we actually educate that a lot, because we want to see these practices succeed. And so investing in technology is so important. And we really, we really push for that for these folks. Well, what you just said about the whole thing, you know, when they come into the practice, actually had a customer called me yesterday and she was like, Well, how do you know if people are going to actually use online booking? What are your metrics like? Well, the metrics like? Well, the metrics are only as good as your marketing. My online booking system is not going to go do SEO for you and optimization for you, put itself in a newsletter for you, give itself a call to action button for you, you’re going to have to have the front end marketing piece done. I’m the resource in which customers, you know, get patients booked. I am not the one who’s actually pushing for the booking. And so I think there isn’t. There are people who don’t understand social SEO websites, you know, because it’s a very complex thing. And I both know that we live in every day, they don’t often understand that, you know, I’m not doing that part for them. You have to still market this thing. I’m just going to give you the engine that you need. And so I think that there is confusion. So I always say, you know, call camera, call a team, do something, call someone who can help you figure out marketing. Because having a Ferrari in your driveway, you know, how to drive, is not beneficial to you. It’s pretty to look at, but you can’t use it. So you have to be able to actually take it and, you know, make it into a vehicle for your practice. Or having a great back end system is is sort of useless. Just like having great marketing doesn’t work. If to your point, I can’t chart the procedure. I don’t have to leave compliance stuff done. I don’t have paperwork done. I don’t have any inventory or retention metrics. You got to have both. So we’re big believers here that partnerships are fruitful as a practice. Partnerships are fruitful, as you know, a software company, that they’re fruitful find experts who do things all day long and do them well, and go hitch your wagon to those people. Don’t recreate the wheel or even the wheel, because you’ll never do it as good as someone who specializes in it. You just can’t do it. So I mean, very, very well said. And I love the analogy about the Ferrari because I see it a lot where, well, they’ll, they’ll buy the tool, and they won’t implement it. And, you know, like a lot of people will call us because they see a beautiful website, or they they heard that we’re great or something, right? There’s a referral. We also do, like, inbound marketing and stuff like that, and but they’re like, I found something, and it just looks beautiful, like we want that same thing. I’m like, Okay, well, that’s great, but, but you have to realize that you have to participate, like, in the process of taking action and putting this into production. It took a lot of time to create that, and there’s a lot of education.
Conversation, you know, around that so, I mean, I completely agree
really quickly. Just just wanted to kind of pivot just for a second. Because, I mean, I was recently in Dallas with you guys. I mean, I feel like, you know, I guess a couple months is has come and gone, but I feel like time is just speeding up. But I was at your guys’s show, esthetic next. Had a great time. It was it was amazing. It was so fun to collaborate with so many like minded individuals and see you guys put on such an incredible show.
I see how passionate you are, and I see esthetic record and esthetic next. Have a great brand, and you guys have done an incredible job of that. And I’m just like, hey, partner outside looking in, right?
And also, I guess we were exhibitors, right? So we had a boot there and stuff, and my wife was there, and we took our assistant and stuff like that. And
I see how passionate you are personally. Like, what is it that? What is it? Tiff like, what is it that drives you? Like, tell, tell me about that. Because I could look at you and I honestly see that you’re, you’re you’re gifted, and you’re very driven. So I’m curious about that. I always have
it Cameron, I have a fear being found out, which I know sounds crazy, but, you know, my whole life, I’ve always been so curious about, you know, how do you outperform or how do you guarantee that you’re going to win or be the best at something? You just have to work really hard at it. You know, there is, there is no shortcut in life. And so as we’ve built esthetic record and esthetic next, I think that culture from the top down has become part of our brand. Like, I’m a big believer in, you may outsmart me, you may have a better tool than than I have, but I’m going to outwork you, learn about it, obsess over it, and deliver the best thing that I can to the to the customer, because that’s my promise. And so I think our whole company is kind of built on the same model. We hire people who think the same way that I think about that. And so we just believe in delivering excellence when we can. And certainly things go wrong and technology, you know, problems happen such. But we are so committed here to doing whatever it takes to get the customer what they need, and, you know, in real time. And I think that stems from, even from when I was a little bit of kid, you know, my whole life, I’ve always really felt like, if you’re going to do something, you do with excellence, or you don’t do it, you know, if I can’t win, I’m not going to play, which I know is a bad model for a lot of people. But I don’t go into things expecting to lose. I go into things thinking it’s gonna be a lot of work. It’s gonna be really hard. But when we deliver this and we deliver it, well, it’s gonna make people’s lives better. It’s gonna add value to their practice, or to their lives, to their families, whatever that may be. And so I feel like what we do to set a record both keeps patients safe, right? You mentioned the compliance legal part keeps patients safe. It keeps our customers profitable, making money, and that’s what gets me out of bed in the morning, is making sure that whatever we do here, whether it’s in our meeting, if it’s delivering education, our software, that we’re working towards a betterment of something. And so for me, that’s an internal drive, internal locus of control, that I want people to succeed whatever it takes. And I’m also just, you know, deliriously tired 24/7 because I work like a maniac, because I just can’t stand things not being done well. And so, you know, part of my drive, and part of my my desire to do all of this is that I want to deliver a high quality product, because the industry doesn’t always have that. And you see this every day. I’m sure that we don’t always have great conferences. You know, we have this whole nurse versus Doctor war going on right now, and core and non core, all this BS, that’s that happens that distracts what we’re trying to do, which is educate providers. And so part of the meeting was, I want to be able to cut through that and deliver a great experience for the providers or practice owners, but also get vendors there who can actually help them build their business, like who aren’t there just to, you know, give money to AR, to be a sponsor, to actually help the customer do business better. And so I think our industry is so ripe for this, like unification or ecosystem, holistic approach. And no one’s really done it yet. And so part of our, you know, our approach here is, like, if we can be a whole lot of things to the practice, be a resource for them across all these different fronts, we all win. And that unfortunately takes a lot of work and a lot of time. But, you know, we just, we just commit, and we go, we move fast and break shit. What we say around here? And it really is true, we break as much as much as we fix, but I think it’s just inherently part of who I am. And I think from a gifted perspective, I’ve had a desire to train and develop people since I was a little kid as well. I have a PhD in training and development. That’s what I like to do, is to watch people take skills and really grow and flourish. And so even from a software perspective, you know, we we train here all day, every day we train more than we sell. Our company is based and rooted in training people to be able to retain with our system and to learn and grow. Because I think training and being able to do something and do it well at a high level makes you successful long term. And so even with our software, if you don’t learn how to use it, it’s not helpful for you. And so we spend so much time here training because I know that that’s that is the baseline thing that makes you, you know, go from good to great. And so it’s just a commitment that we have as a company, that I have as a person, and it really feels what we do all day long.
Thank you for listening to medical millionaire. I wanted to take just a few short moments until you.
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Thank you so much for sharing that. I mean, that’s it’s so true and that that really hits home for me is, well, I mean, and it grows any night, right? Like we are constantly training, having to learn new, new skill sets, having to retrain, having to adjust processes, because the business is actually changing so quickly. And I know for you guys, it’s different last week than it is this week, right? And there’s so many obstacles and variables and challenges and and stuff like that. So I can tell you, you know, to if I can, I can feel that. And so when, when my team was around you, and when we were at esthetic next, you know, we could absolutely feel the passion. We could feel how much you guys care. And I know that was a challenging show. I mean, there was interesting times we are living in, right? Getting all the people there, like, like, managing. I mean, we could talk about that for hours and hours, but and then having a software company with that, right? So you guys are doing something very incredible. And I’m, I’m very proud to be a partner of it like
and so when we’re talking to our customers, I mean, I very much have a you know, insight into into what you guys are doing. And I think you guys really are doing a great job at at changing, like, traditional EMR, right? Your your consultants with technology, and I’m speaking just like, from the outside it, right? Like, like, the way that I see you and I see there’s other EMRs out there, right? Like, people have options, people have choices, and stuff like that. There’s always been something that’s always stood out to me about your guys’s company, and your product is fantastic. I think it’s great. I love it. Our clients love it, and but it’s beyond that, and I think that. And I haven’t had a lot of time to spend with your guys, the CEO there, we had a brief talk when, when I was in Dallas, but
it’s, I guess what? You guys are here to stay, and you’re here to change things. And I can tell you right now that your partners feel it, and your customers feel it too. So I it’s it’s exciting, and I wanted you to know that personally, from from me, because we can feel it Well, I appreciate that. You know, one of the things that we say to your point about being here to stay is we get offers for investments every day. I’m sure you do as well. People want to throw money at US non stop because they want to be part of the industry. Part of the industry, right? They want to get into esthetics. And we are very keen on the fact that we want to make our own decisions here, because I have worked in the industry, you know, seven, eight years. Our CEO, Justin Harper is a physician. He owns clinics like this is what we know how to do. We know esthetics, you know, that’s, that’s our core, that’s our blood. That’s what we you know, we do all day long, every day, and have been doing for years. So the EMR is an extension of our understanding of the industry and where the industry has gaps, right where it should go. To your point. If you can’t run your business, let it. Let me help you do it. Let me give you the software to help you do it. So we kind of like a built in MBA, if you will. You know, inside of our system. So because we love esthetics so much, we want to retain the control to grow our system in the roadmap to match the industry. We’re not building to be bought. We’re not building to get investment funding. We’re not building so that someone can come sweep us up and put us into a bigger company or building, because AR belongs to our customers. It belongs to our industry, and it’s hopefully paving the, you know, the path to a better, more sophisticated, more or less disenfranchised, if you will, industry, and so that’s important to us as a company. But Justin started this kind started this company because he couldn’t find a software that could do everything. He was buying a photo software, and, you know, transaction software. He had an EMR. He had all these different pieces, and nothing could aggregate into one platform that could talk to each other, to your point before. And so it’s like, I gotta build it, I guess. Like, what am I going to do? So just build it. So he built it, and then people started to see it and said, you know, how I want to use that as well, because there wasn’t an esthetics focused EMR anywhere. You know, we do promotions with all cash pay memberships. We have all these things that are really sort of retail nuance in our industry, but they’re still very medical, very legally compliant. And marrying that all together was not a thing that was common at the time. You know, this is 2016 really started building about 2015 and.
So we came out. It was one of those like, oh my goodness, these people understand our business, like they get our industry, and then from there, you know, coming on board. Two and a half, three years ago, I had worked with gal Derma, you know, we work with Evis and gal Derma and Versa, and all these companies now, because we’re part of the industry. So I think the big help for our customers at the vendor relationships with us is so tight with our like, injectable laser, you know, vendors as well, so that when things come out, product launches, pilot programs, or word program integrations, all these fun and cool things industry has to offer, we can be a direct conduit to get that inside of AR quickly. You know, we’re agile or small or fast, and so I think we can just respond so much faster because we are small and nimble, because we also know kind of what’s coming down to pipeline for esthetics, or much more, in lockstep with the actual industry roadmap, not just our own software roadmap, yeah, I completely agree. I mean, you guys are very much well integrated in a very specific niche that you know, that you know your guys, is that Justin has, has experienced problem. I mean, what a awesome entrepreneur, right? Like, Oh, I see a problem here. I’m going to go solve it, right? So that’s, that’s very cool and, and what better to have somebody that owns, you know, clinics historically, see those problems and then create something in where you guys are today. So that kind of brings me to, really, the next topic that I wanted to jump into is, as we are approaching the end of the year here, December 10,
what does 2022 look like for you guys? Like, what is the roadmap for next year going into 2023
I mean, I guess for us, it would be great to know. And then also, you know, the audience that’s tuning in would be, would be keen on that, too.
Karen, I spend most of my days developing these giant features that take a lot of time that no one sees for six to eight months. So I’m thrilled to tell you that next week, we’re launching cherry, which is a third party financing company inside of AR, so our customers can do all of third party financing, check balances, upsell, cross, sell, all these things within the actual AR platform, which is huge for us, because POS and transacting is such a hard thing for customers to be able to go back and forth between, you know, let’s say square and then putting it into our system. So giving them another revenue opportunity within AR for us, our roadmap is always about money and appointments. How do I get them in the door with you, and how do I help you make money on them? Kind of idea. So we’re launching cherry we have a full Aspire integration starting in about a month or so. So we’ll take the entire gal Derma Aspire suite into AR, which is another massive thing for our company and for our customers, and also for Evis as well, full integration with Evis. So those are three big ones within our POS ecosystem for next year. We also have massive staffing going on right now because we can hit and build our account manager plan. So we’re doing a lot more consulting, to your point, actually, in practice, consulting around the software usage. So we’re kind of taking an additional layer for our company on top of what we do now with just a software to kind of give them more of a value add. But from a feature perspective, we want to keep building our ecosystem, and so we’re looking at things to help plastic surgeons that are different than just a med spa, so like sales contracts and things, memberships, rebuilding some of that going on as well. But our big focus in 2022 is all around data, which I know you’re going to love. So we’re working on a massive project with Amazon. We’re one of AWS is sort of top companies for growth for 2021 2022 and so we’re doing an entire data overhaul with some really cool dashboards and some very interesting things to help both the vendors understand how inventory flows in our industry, but also help our customers to get some significant granular in depth metrics and data visualization tools to help them grow their business. And so as we look at things like aspire, evalu Cherry, finding out how patients both shop your store, if you want to call it the store, to shop the store, how inventory flows in the system, how you make money as a practice, not what you think you make, what you actually make, and how you make it. To give someone that kind of power is really taking the handcuffs off, what they can do as a practice, how they can grow and change and develop their business. And so we are data, data, data in 2022, but also within that, a lot of really nice surprise and delight features as well that I think makes the practice workload a lot less for them, but they get a big, you know, big bang for the, you know, for the buck. But at the same time, we have a big marketplace as well. So built this whole like, sort of Amazon S marketplace for esthetics. We keep adding vendors like crazy. It’s become a really hot bed of, you know, prospective customers for vendors like you, you know, they come in, they’re curious about marketing. They’re curious about lasers, they’re curious about even buying lidocaine. So this marketplace really grown. It’s taken sort of a life of its own become a big part of our business. So we’re gonna keep growing that out, and then the meeting is a huge thing for us, as well. As you mentioned, esthetic next has gone from 350 the first year to last year, 960
and it’ll be 500 1300 this year, going into 2022 so the meeting keeps growing. We’ve gone from, I think, like 16 faculty in year one to 85 in 2021 so everything is growing, especially the meeting. And I think the meeting gives the industry a chance to come together in a very intimate setting. Although it is big, it feels intimate. And really understand the future of our businesses, the future of our industry.
Sure the future of medicine, you know, within esthetics. And so to keep growing that con, you know, that empower platform out to give more regional classes, more educational opportunities for, you know, for the whole industry. Forget if you’re a nurse, a doctor, we don’t care what you are. If you’re here to learn, we’re here to teach. And so I think growing that platform as well, it really vertically integrates everything. If I can help a customer to both build a business, learn the skill, buy their products, and then come back there and do it all again in an ever evolving cycle, we’ve won the race for our customer. We’ve given them the ecosystem that we promised to say we will vertically integrate your entire business from start to finish. Because, by the way, that we don’t have, we have great partners to, you know, to come in and plug in for you and those, those little missing pieces. So my goal in 2022 as we close out that year, is to have our workforce doubled in size to handle all these great projects, but to be able to give people back great data, great workflow, you know, hacks and integrations, but also the chance to really build their business on our back from our investment, and then have to do it themselves from scratch. And so that’s kind of where we’re going in the next year. Then, you know, from there, we’ve got big plans long term for institutions, for training schools, things to make their life a little bit easier as well. But we’re all about the data in 2022
awesome, awesome. No, that’s, that’s, that’s huge. So wow, you guys have had great growth this year, and it sounds like there’s a lot of cool things coming down the pipeline for 2022
definitely increasing in the attendees. From from the show perspective, obviously, I’m sure your guys’s, you know, user base, is growing your ecosystem, growing your your your faculty, is definitely grown a lot. That’s that’s huge growth.
And all that’s going to do is really put you guys in a position to empower your product, to empower your guys’s customer, and then empower the patient, right? So
that’s that’s super exciting, is, is the show going to be the same time of year next year? It’s the same weekend every year, which has been just by chance, not by purpose, but just kind of happen that way. So same weekend next year, same hotel next year, we’ve got some things that are a little little more exciting happening. 2020. Is gonna be a very innovative year for us. Just think high fashion or think Fashion Week,
really fancy things. So I might need to, I need you to help us get some good ideas and good marketing. But the show keep growing. But your point, our user base has grown at a are you, I think three since I’ve been here, it’s grown 3,000% maybe little bit more than that. So we’ve taken our business from, like, when I came here, we had 300 accounts. Now we have like, almost 4000 we’ve only grown like a crazy amount in three years. And so that’s a giant infrastructure drain. You know this from technology, the database, the server, all these things that you’re focusing on when you grow that fast is it’s hell on wheels. Frankly, we’re buying we’re building the plane, flying it, crashing it, rebuilding it all in the air, no doubt,
constant struggle. And so the meaning to your point is much the same. It’s like grown crazy fast. And so keeping all the balls in the air, my 2022, goal camera is to keep all the balls in the air and not have a cataclysmic crash of any sort, but to also find great people like we’re the same talent issues that you have in industry. Finding great people to lead the business, finding great people who can be responsible and, you know, deliver on things, is always a struggle for us. But I think at the same time, the industry is evolving like crazy. We have, you know, this new eye drop of because coming out, we have renewed a fat injectable. We have people going to market with new products from our existing, you know, filler brands. We have a new toxin coming to market soon. Like the industry is changing at this rapid pace, and we are not at a place as the supporting staff of the industry, if you will. We can’t keep up, right? You look at dental 20 years ago, we’re kind of where they were. It’s growing and changing so fast that for all of us, we’re working three and four times, it’s hard just to stay on top of the innovation and on top of what’s happening inside of a marketing perspective, you’re definitely feeling it. But for us, just to keep up, if we did nothing else and nothing new, just to survive is a giant task, and so to keep up and to be innovative requires a tremendous amount of mental capacity and energy. But we’re we’re here for it. We’re here for the task. Jeez. I mean, very well said that’s, that’s exactly how we feel over here, like we don’t we have jobs that are just constantly open, like they don’t even, we don’t even stop hiring. We’re just like, get we’re always hiring because it’s, it’s a very fast changing landscape, and I feel like, you know, we will let somebody go as quick as we’ll bring somebody in. Like, we’re pretty slow to hire the right person, or we’re very quick to let someone go, if we can just already see the red flags, but it
You’re right. I mean, finding the quality people, especially in this economy, right? It’s, it’s, it’s very challenging, and to find the right people that have the passion, that have the drive, that’s just another next level of challenge, and then you’re right, like, where you have this changing
business from a specific industry that is changing so rapidly, new products, new processes, new tech like cherry is it’s funny, you said that we just did a partnership with them as well.
Like they came in, they haven’t been around for a long time, but they came in and they’re doing fantastic, and they got a great offering, right? And so companies like them are exploding too.
It’s, it is challenging. It’s it’s mentally draining. It’s
in the communication can be challenging as well. Because what we found, you know, I it’s, this is kind of interesting. We’ll send emails to our customers a lot. Like, when will we onboard them? Right? We need, like, login details. We need to have a conversation. Like, there’s certain things that we require in need, and it’s hard to get a hold of them,
and they like to text message. In fact, we have kind of like a running, you know, internal joke that I can catch them on, DM like, direct message quicker than an email, and we have had to really kind of adjust for that. We don’t DM people, right? We’re software, the digital marketing process people. We send emails,
and then, you know, a lot of times they’ll reply. If there’s like, a bunch of people on a thread, they’ll just reply to the person that replied. And so it takes everybody off that thread. It’s, it’s so that there’s just so many nuances that cause challenges.
And so, I mean, I give you guys a tremendous amount of credit, because I know how challenging it is and how well you’re able to it’s controlled chaos, and, and you guys, I mean, going from 300 to 4000 like, that’s, that’s crazy. That’s so cool. And, and I mean just, I mean round of applause, congrats, that’s, that’s awesome. And I’m super excited to have this conversation with you and,
and really excited to see next year. And just so you guys know we will definitely be at the show again, for sure. Well, I’m going to call you before the show, because the little cards you made for the faculty before were phenomenal. Where were you six months ago? Cameron, you could have done it.
Oh, Cameron, of course, Cameron did those. They look amazing. Of course, he built those things. They look great. But you, you guys have been a great support of our business. And I will tell you, we have a lot of mutual customers, and I can see it in the system. I can see when they start working with you, because the revenue goes up, they become more efficient. How they’re making money, their patient retention changes. I think about one right now that I know that we actually added a podcast with her, with you. That’s how she ended up with you and in the meeting. And it kind of all, you know, the world came full circle, but I’m watching her business evolve in real time, in real moments. I’m seeing her business changing because she’s really sophisticated in her marketing efforts now, where she wasn’t a month ago, you know, two months ago prior to meeting you. So I see it happen. I think about Shelby in Utah, you know, with room, they just do a phenomenal job, because you’ve been the engine behind a lot of that. I mean, she’s obviously a genius and beautifully gifted at so many things, but you’re her trusted colleague. You’re her trusted advisor. So I feel like we discount things in this industry. Pay for the things that have value for you. Pay to have a consultant, pay to have marketing person, pay to have good software. Spend the money. It’s like, Don’t save $1 to spend 10,000
and I’m watching the results, and I’m watching the ROI come through in real time. So I know what you’re doing is working. I know what we’re doing is working, but people have to trust the process and trust that we’re going to take good care of their money and be good stewards of their finances and deliver the results. So I appreciate your partnership, because I know that when we recommend your company, we’re going to see results without any doubt whatsoever. So hands down, you guys, you crush it. We, we are grateful to be your partner, for sure. That’s That’s awesome. Thank you so much for saying that. I mean, you’re, you’re right. It’s, it’s, you know, we can lay out the landscape. And these practice owners, I mean, the ones that take action, you know, like, like the room esthetics, like Shelby and her team, like they, they take action, they have a schedule, they have a process. They’re a very successful practice. And Shelby’s just getting started. She has very big dreams, and she’s very bright and very driven, and has an incredible entrepreneurial spirit in mind, and she’s an action taker. That’s what makes her obviously, she’s beautiful and talented. She has everything going on, right, but she’s an action taker, and she has the vision to see it through. And the most successful practices that we work with, they take the information and they put it in action, and then they have the discipline to keep doing it. And we do see the results, just like you said, we see the ROI, and it’s incredible to see I hate, I hate nothing more than building great features that no one ever uses,
right? Right? I wish we had this feature. Wish we had it on. You know, you do have that feature, right? Like that feature is in your current system that you pay for right now, huh? I had no idea, like, we get dinged for things all the time, but that actually exists. You have to just take your point, take action and do a training, watch a YouTube video like, look at a user guide, and by the way, we’ll unlock all the potential that you need. If you just spend four minutes digging into a little bit of what you have in front of you, look what you could do. And so I feel like we I’m in the same boat you are. We can give them the world, but you have to take action. You have to be responsible for your own destiny and just take action. If anything, we should call this podcast, you know, shut up and act or something. I don’t know, but you just gotta.
Take a step forward. The next right thing is the best thing to do. I love it. That’s what we’re gonna make the episode. That’s it, right there.
So
Well, I’ll tell you what. This has been. A fantastic conversation. I really appreciate you joining you and your team have been incredible. And, you know, I can’t wait to see what the next year comes between both companies and having us really kind of get, you know, more integrated from a partnership perspective. It’s always, it’s always wonderful to talk with you, and just for the the entire audience. You know, if you haven’t looked at esthetic record, or haven’t been to esthetic Next, do it? I know both. I’ve been to the show. I talked to the team. A lot of the industry leaders were at the show. A lot of mutual clients were at the show. It was a lot of fun and an incredible amount of value that we received, and the entire audience received by going there and their products amazing. And I know that the audience, that at least our current customer base. Hear us talk about it, but let’s do this. I will let you guys get back to creating amazing software and and creating an amazing show um, gearing up for, obviously, for next year. So thank you so much for for listening to medical millionaire. Everybody again. This is Cameron Hemphill. We have Tiffany Holland here. From esthetic record. Esthetic next. If you found this content valuable, share it. Let’s keep the conversation going, right. So, so we’re gonna post this on our social channels. It’ll probably be available next week. You guys will see it here. We will tag esthetic record on that. So we want them to have the ability to share it as well. And if you guys do anything, feel free. You know, your marketing, your coaching, your technology needs, reach out until next time happy, injecting you.