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#40. Building a Boutique Med Spa: Why Being Different is Your Competitive Advantage

Description

In this intimate episode of Medical Millionaire, host Cameron Hemphill sits down with Jamie Gallagher, PA-C and owner of Dali Aesthetics, who shares her journey from starting a practice next to one of the country’s largest med spas to creating a thriving boutique aesthetic practice. Learn why competing with industry giants requires authenticity rather than imitation.

Key insights include:

  • Why fear and competition can be powerful catalysts for growth
  • Creating a non-intimidating, patient-focused aesthetic practice
  • Building genuine relationships with competitors in your market
  • Balancing practice ownership with family life as a mother of two
  • The importance of continuous education in the aesthetics industry
  • Strategic approaches to scaling while maintaining intimate patient care

Through candid discussion, Jamie reveals how she transformed potential competitive disadvantages into unique selling points, creating a warm, approachable practice that resonates with busy professionals and working mothers.

Perfect for aesthetic practitioners who want to build authentic practices that stand out in crowded markets. Learn why your unique approach to patient care can be your greatest competitive advantage.

Transcript:ย 

This is medical millionaire the podcast, helping your Med Spa increase in status, visibility and profitability. Join your host as he dispels myths, shares trends and gives you actionable steps today that will take your medical practice to the next level. Here’s your host, expert marketer and founder of growth 99 Cameron Hemphill,
hey everybody. Cameron Hemphill, here your host for medical millionaire. Hey, first off, thanks so much for taking the time to turn into our podcast. Our goal is to give incredible value and insight into the medical spa market. So if you’re an injector, you’re in the esthetic space, the cosmetic space this podcast, it’s designed and implemented for you. So throughout our journey at growth 99 we have consulted medical spa owners all over the country for years, and we see businesses are absolutely thriving and ones that need serious help. So in this journey together, we want to help you take your practice to the next level. And in this episode, we have a great friend, we have a great client who has a fantastic brand. And I want to welcome Jamie Gallagher to medical millionaire. Jamie comes from
been practicing medicine since 2006 she’s a board certified PA. She really positioned herself to get into mainly esthetics in 2011 and then that put her in a spot to go 100%
esthetics. And they’ve been with growth 99 for a year and a half now. And so, Jamie, welcome to the show. Thank you. And thank you so much for having me. It’s so exciting. Yeah, absolutely. I appreciate you taking the time. I know that everybody over at Daly esthetics is super busy, and you guys have grown immensely. So So tell us what’s in the water over there, what’s going on? Oh, you know, December is just, just a wild time, as I sure, I’m sure it is for the rest of my injector and Med Spa buddies. But we, we have such a great team over here, and we have so many fun sticks in the fire. We’re just, we’re just really excited about our growth. Um, we are a very small business. We are a formian team that started full time back in 2018
and our patient, you know, we essentially started from scratch, and now we’ve just grown so much that we are hoping to move into a new space. And we’re sending our coordinator to aesthetician school so she can join us in practicing esthetics. You know, looking to hire a partner injector for myself. So there’s just so many exciting things going on over here. Wow, wow. That’s incredible. I actually did was not aware that you guys were looking at new space, and
that’s awesome. It’s the more clients that you know I’m engaging with on these type of phone calls or interviews. I’m hearing that a lot. We’re looking for more space. We’ve outrun our space.
I love that. Yeah, that’s, that’s great. I mean, I’m sure you know, you guys have a very talented team over there,
and growing a practice isn’t easy, right? There’s, there’s competition. I feel like there’s a med spot popping up on every single corner right now, 100% it’s so challenging. So tell tell us about that. So as you guys have experienced this, this fantastic growth, what type of space are you? Are you looking for, like, what decisions are you guys making that will put you in a position to, once you get in there, scale and give that customer experience top notch esthetic support. Got it good question. So we are our little esthetic swing is within our women’s healthcare clinic. So in our beautiful new building, is kind of set actually, it is set up in a square, and so my physicians are all in the building with me 99.9% of the time, which is another bonus to how well we run our practice, and we’re, we’re kind of in the other wing that we have gotten
so busy, you know, you know, in the beginning, you used to be able to kind of numb your patient in the room and then do your treatment and provide all these extra perks. Well, now we’re so busy that we can’t, we can’t accommodate our patients because we just we’re out we’re physically out of room space. We’re out of bed space. If you saw my office, your jaw would drop at how many medical devices are being stored in there. So
we’re just looking for a space to accommodate three estheticians, myself, another injector. We’re hoping to bring on a massage therapist. We’re looking to just kind of keep it very warm and comfortable, but not intimidating. It is. It is really important to me that we are not the biggest, but we provide the best, non intimidating space for mainly our ladies or anybody.
To come and get their skin care treatments, and not feel feel intimidated, because we’ve all been in this scenario where you’ve walked into a big, beautiful spot, a big city, and you don’t, you know, for lack of a better word, you don’t feel good enough, you don’t feel pretty enough, you don’t feel skinny enough. Like myself and my staff members, we’re regular people. We have wrinkles, we have fat bulges, we have all the things that everybody else has. So we want, we want people to feel comfortable and know that. You know, we’re not Barbie, we’re not mannequins, we’re regular, just like you, but we can all help each other take care of your skin and try to look the best that we can. So our growth would be a little bit bigger, but still, to keep it intimate enough that we’re still a pretty close patient, provider, family,
and I’ll say, like when we first opened, it was, it was pretty challenging, because we opened
right next door to probably, truth be told, one of the biggest esthetic practices in the country is probably a football field up the street from me. There was, it was really intimidating and really challenging, but we’ve found our niche, and we’ve done a really good job.
I’d love to hear you say that, because I think,
you know, being an entrepreneur, you know, being a PA in esthetics, like, there’s, there’s competition, right? There’s and with owning a business and a practice, and running a business and a practice, I mean, it comes with risk and and it’s nice and reassuring and refreshing to hear you know that that you knew going into this there was risk and, okay, there’s big competition a football field down the road, but, but you know what? You guys took that lead you weren’t, I guess the fear didn’t hold you back, because you’re confident enough to say, hey, look, we are going to go and we’re going to find our niche. We’re going to have an offering of what we specialize in and what we do. And you guys have have done that and and succeeded. And so I think for for our audience, like a lot of folks that that tune into these episodes, there’s trying to figure out, okay, how do I scale? How do I open i I’ve, I’ve gone to school, I’m certified now. How do I run a practice, like a business, right? Like, and there’s, there’s so much, there’s so much fear, I mean, and then there’s the other side of it, where there’s a lot of confidence as well, right? And I’m
nothing gets in my way, and I’m gonna, you know, I think for myself, and I’m going to win no matter what. So it’s
with any entrepreneur, any business owner, practice, owner manager. I mean, there’s, there’s constant fear. So how do you guys, how did you overcome that? And
I think that would be interesting for us to hear. So if you could elaborate on that. That’d be great. Well, I’m not gonna lie it. It was, it was definitely not easy, especially, you know, because they’re, you know, social media, don’t have to tell you all how big it is and it’s, it’s in your face, no matter how much you try and stay in your lane. So it was extremely scary and intimidating to see how well their social media was developed, you know, or any of the other big offices around here, and what they were doing and their capabilities, you know, because they were already well established with bigger budgets, because they had a, you know, obviously had a bigger profit margin going at the time. But always, what I said to myself and what I say to the girls, is, we are human. We can only do so much. What? What would we want to see when we walk into a treatment center? How did I feel walking into the Med Spa in Palm Springs? How did I feel walking into the Med Spa in Chicago? What did I like about that experience? What didn’t I like and how can I make How can I make it here for people to be extremely comfortable. So you just, you put one foot in front of the other, you get your first patients in the door. And honestly, it’s a lot of talking to your patients and a lot of engaging with the esthetic staff of, okay, what do you like that we do that maybe you’ve been up the street. What? What don’t you like? What can we do better? I communicate with my staff constantly. We have protected time every day that we talk, we brainstorm. They come to me with griefs. They come to me with compliments. We meet once a month, and I think a lot of talking things out and talking ideas out. And you know what went well in this treatment? What didn’t go well in this treatment? What comment this patient made? Talking it all out, I think, helps you get over the fear of, oh my gosh, we’re going to fail, because now you have a path to Okay. What can we change? Can we change this? Yes, okay, let’s do better on that. So I just think constantly telling yourself that you don’t have to do things the same way that somebody up the street is doing them, but as long as you’re willing to hear constructive criticism and change and grow and communicate, then that fear gradually, it’ll never go 100% away. Let me tell you that, but it does get better. It gets better with the hugs from your clients that get, but it gets better every time a client client cries and says, Thank you so much.
Much like I was so self conscious about this, about my face or on my body, it, it gets so much better. Absolutely, absolutely. I really appreciate you sharing that.
You know, it’s the more people I talk to, and I’m involved in mastermind groups and entrepreneur groups, and we go to the medical spa shows, and obviously we talk to clients all over in this space. So it’s, you’re I constantly hear it right? There’s, there’s always that, that fear and you have to overcome it. And you know what fear makes people grow like, if you’re not, you know, like finding yourself being uncomfortable like you’re not growing within, within your mind and with within, really your soul and spirit and business. Because if you’re just constantly doing the same thing that makes you comfortable, it becomes easy and mundane, right? So
yourself, yeah, you have to get out there. You have to, you have to be okay with, with being comfortable, being uncomfortable, right?
And in fear is, fear is great, like fear is is motivating in a way, and failure is really finding out what you did wrong and how to improve in it, you know. And, and I do see in some cases where entrepreneurs are like, Well, okay, I failed. It didn’t work. No, you you figured out how to not do it right. So learn that, yeah, and implement that, right? And it sounds like you, you have done a really good job of surrounding yourself with a with a great team. Is that fair to say? Oh my gosh, I cannot.
I cannot tell you how important my estheticians are in my coordinator is, to me, they are, they are the reason we are so successful. They are just, they are fundamentally good down to earth, people who are real, people with real problems. But we all really care about our patients. And you know, we’ve all been in the industry. We’ve all had the treatments that we do to patients, so we can explain to them. You know, this is what it feels like. This is what to expect. But my esthetician staff, they just they care so much. They they’re reliable, they communicate. I am very lucky, because I certainly have friends in the industry who haven’t been so blessed. And the horror stories make me, make me very sad, and they’re quite cringe worthy. But I tell my staff all the time how blessed we are to have such a rocking team. But
I appreciate your statement on fear, because I think fear and failure is a very important part of growth. And in fact, we just had that conversation, one of my we were working on a project. And she said, Well, what if we fail? What if? What if nobody buys? And I said, and what if nobody buys? Then we know we tried it, it didn’t work. We don’t do it again. Or what do we change to make it successful? And so we just had that conversation about failure is part of success, as long as you’re willing to learn from it. But if you’re not willing to learn from it, then
it is what it is, yeah, yeah, absolutely. There’s definitely some, you know, entrepreneurs out there that they were attract, you know, and in the minute, you know, like the word failure can be scary or fearful, if you will, right? And they retract. And and really, if they, you know, it’s helped me out and my team. And in, from being an entrepreneur and in, you know, being a family man and and running a good sized company is studying what other successful entrepreneurs have done that are very, very successful, much more successful than where you currently are. And and read their biographies, read read what they have done and the challenges that they have experienced and overcome. And a lot of times like I’ll find out, a lot of them say the same thing, where, where a lot of it’s discipline. They try things. It doesn’t work, they implement new strategies and keep going. They try things it doesn’t work, implement strategies and keep going. And it’s the discipline. It’s, it’s the getting up, the routine, the, you know, it’s not really like, I’m so motivated and I’m pumped up and ready to just win. You know, it’s, it’s, it’s the tremendous discipline that these successful entrepreneurs talk about, that gets them through to the next stage on where they want to be right 100% I could not agree with you more. It’s just, it’s, it’s really important. I think it’s also really important to, you know, as you’re looking at other entrepreneurs and you know, what are they doing better than me? But to, you know, especially in the field of medicine, in regardless of esthetics, in the field of medicine, there is, there is so much competition, some of it healthy, but a lot of it unhealthy, unfortunately. And you know, you learn that after you graduate from school and you start practicing in your field, that there’s, it can be unhealthy, but in the.
EdX world, I’ve it’s taken me a bit, but I’ve tried to break down that that brick wall partition of the competition isn’t necessarily my enemy. They are my friend and they are my peer, and they they have incredible value to me. So just recognizing that even though they may be up the street providing the same services that you they can also be your friend and your professional peer. So I have a great relationship with many of my local injector and Med Spa friends. And, you know, we talk socially. We see each other at conferences. We text, we you know, we bounce things off of each other. Or, you know, I didn’t like how this lip turned out. I’ve tried once to fix it. Can you see her, you know, or something like that, and it’s important to have those positive relationships. 100% agree. I mean, that’s, in fact, I figured out what we’re just going to name this episode. Competition is not your enemy, right?
It’s not I love that you say that because I think a lot of people, you know, do feel that way. Obviously, we all want to increase our business. We want to increase revenue. Competition is good because it creates competition like that.
We’re all trying to get to the next level, right? And so if you can collaborate and and, you know, maybe have masterminds, or see each other, like you said at conferences, even refer people back and forth. You know, there’s something to be said there about competition is not your enemy. If, if you build that relationship appropriately, 100, I mean, you just, you can’t, especially in the world of esthetics, you can’t survive if you’re making enemies out of your your fellow competition, local competition, what have you. It’s just at some point you’re going to need to lean on them. And the reality is not all of us have all the great, best ideas at one time. It takes many minds to have entrepreneurial ideas that work, and you know you can evolve off each other’s ideas. So I always tell myself, don’t ever think you have all the best ideas at one time, Jamie, because you do not you. You need we. You need your fellow buddies.
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Yeah, absolutely. It’s, it’s very true. And you may have one practice that you know does an incredible job on on social media, Instagram, tik, Tok, you know, stuff like that, and they’re just naturally good at it.
And then you you have another practice that is really good at automating processes and leveraging like, internal technology and email marketing and SMS and the customer experience, you know. And then you have another one that is really good at, like, you know, building up their their overall, like, web presence and word of mouth referral, you know. So, like, I feel like, if you really zero down to what makes
practices in medicine as an esthetic specialist, they’ve and successful. They have figured out what has really worked for them, and they’ve critiqued that craft, if you will. Yes, I think, I think I would, I would actually encourage that point is you what works well going on up the street, not necessarily, and probably won’t work for you. And it took us probably two full years to figure that out what works well for us. And so just kind of elaborating on that point, like, what one thing I feel that we do well is, I’m
42 I have two young boys and a hubby. And my hubby used to travel a lot before COVID. I mean, I was for eight years. I was nearly a single mom with two little ones.
He’s about to get back on the road. You know, my family is not here. I have no help. It’s just me and my sweet nanny who.
Thank God hasn’t quit yet, but
it’s, you know, when I would go to a certain place and I’m like, Okay, I need my Botox today, but I don’t like all these brown spots that are coming up from all my years of sun damage. Like, can we do something about that? Well, yeah, but you have to make another appointment with the laser tech. Okay. Well, when’s that? Oh, in two months, okay, and then inevitably, that appointment would get changed. And I think the American lifestyle, like I realized, especially for working moms, working moms in medicine, nonetheless, is incredibly demanding, and we feel so much pressure. And I think many moms would agree that we all feel like we only do 10% things well. So then I was like, How can we help our people who are just stressed to the max, but they want to get their treatments done, but maybe we need to treat several things. Maybe we need to treat some pigmentation. We need to get their Botox done, but we also need to get their skin pen worked in there. Like, how can we help them schedule so it’s less appointments and we can maximize their time here. So I would say between myself and my coordinator and my estheticians, our constant communication helps us do that really well. Yeah, I like that. You I like that. You say that because you’re you’re exactly right. This time is not on our side, and this, this world is changing and so demanding from all aspects, from running a practice to being, you know, a mom to being a wife and and I can relate to that 100% I’m married. I have two little girls, and my wife, she carries, she’s just busy constantly, you know? And so, like, yeah. I mean, she has to go.
Time is not on her side, right? So when she knows something, it’s gotta be it’s gotta be done, because she’s already moved on to the next task in her mind, right? Yes, 100%
Yeah. So, So how old are your boys? They are six and eight. Oh, wow, pretty close to my girls age. My girls are five and seven. Oh, they’re, they’re, it’s just such a fun age. It’s so fun. It goes by way too fast. Yeah, you’re telling me it’s, it’s, we actually, yeah, it is, it’s, it’s going by way too fast. I try really, really hard to, like, slow down, be present, put the phone away, you know, like, live in their world.
Back last night. Yesterday, we finally got a big snowstorm in Utah, which we really needed. It’s not about a foot last night,
which, and it was, you know, it’s like winter wonderland here right now, like It’s cold today. Yesterday was really nice when you know that fresh snow pack,
and after, you know, a long, hard day of work that that I had, you know, we went outside and played in the snow, built a fort, got the golf cart out, drove around, found some places to sled, and they just loved it. It was so good for you that is so and you know what the kids, our kids just want our time, and they want our eyes on them, that that’s all they want. And so I think you saying being present. I just recently came upon that term. Thank goodness. To another fellow mom, and that is my 2022, what
do you say New Year’s resolution, although I’ve never done one, because I’ve never successful, but globally speaking, I want to be more present. Yes, my body may be at hockey practice, but am I looking down at my phone responding to Instagram DMS, probably, and I shouldn’t be doing that, because time is flying by. So I appreciate the term being present, because I think that is, that is very important, especially at that delicate age.
Yeah, yeah, you’re, you’re, you’re right. I mean, it’s, it’s, it’s hard. You know that that phone that we carry around, it’s demanding. It’s like making noises and vibrating constantly, yes, yes. There’s always something to look at. There’s almost like anxiety. If you don’t have it attached to your body, it’s, it’s, it’s frustrating. You know what’s worked for me, and I’m, you know, still guilty of it, but what has worked for me is separating my phone from my body as work is completed.
And it’s almost like a relief of anxiety, in a way. And I really can work to try to get in in the mind of my kids and in wife and like family,
because those roles that we carry, you being a mom, you being a wife, you being a business owner, they all carry multiple like, you know, as Franklin COVID says it, you know, big rocks, right? Like, like, there’s they, they’re all very important. Like, hey, making income is very important. You have to, in order for the world to turn and, you know, provide food and shelter and health and wealth, right? But, right? But there’s also something to be.
Said that as much as you work on your businesses, as much as you should work on your core relationships, I could not agree with you more.
Yeah, and it’s hard because, you know, you may have a demanding client, you may have a
hockey game to go to, you may have date night with with the husband or something and like, it’s a challenging world that we live in. And I think if you’re not disciplined enough to focus on all those core areas, you can find yourself just wandering through this life and like the abyss, and then it just passes you by with a blink, right? Yes, absolutely. I mean, I remember like this time last year, saying to myself, Okay, Jamie, you cannot make next December this psychotic like you’ve you’ve completely missed, you know, you’ve been so busy and you’ve made yourself so insane, you haven’t even had time to enjoy the Christmas lights. And here I am, a year later, by myself doing the same thing. So Mark my words. I’m not, I’m not doing it next year 2022 is the day.
It’s just too crazy. And then you wake up and it’s December 16, and you’re like, oh my gosh, where did where did it go? So, and I am going to take your advice. I am going to physically separate myself from my phone when I walk in the door. I like that. Yeah, I actually, we have an episode on it that we recorded maybe a month or so back.
You know, believe me, I’m not, I’m not perfect, but by any means, but it, I mean there, there was actually, there’s a cool, I talk about it in one of the episodes. There’s a really cool experience. We went out to eat as a family, and I purposely left my home or my phone at home, and I just knew my wife did as well, and, and I talked about that experience, and it was funny, we got to the restaurant, they have, you know, like those QR codes, like you, you know, they don’t give you the menus, right? Even though I want the damn menu, I’m like, we don’t have anywhere to look at the menu. No one has a phone so, and it was cool, because we were
there, was like, I mean, she didn’t have her phone, I didn’t have mine. And we don’t give our kids too much media either. Yeah, so we, I mean, we were just, we started talking to the to the table next to us, and now we were just forced to really be engaged with each other’s time. It was nice. I like that. I think that’s, I think that’s absolutely genius. I think more of us need to do that. More of us do and I need to do it better. You know, it’s, it’s, uh, I mean, being in a world of digital marketing like it’s, it’s a very challenging business. We have lots of clients. We have a very big team, and technology is changing, and it’s, it’s very, very demanding.
So I can relate to your, I guess, controlled chaos with how we run, you know, our business over here, you know, and I think it’s, I just think it’s really important to recognize that and hone in on that. So,
yeah, I’m trying to figure out exactly what you know, what the next segue should be here, talk to me. Talk to me about where you guys are going into 2022
and what like your year end goals are, and what you guys have have planned going into next year in the in the business,
okay, for 2022 I would say our biggest goal is
we’re going to focus a lot on education, and with the other big, the other big, physical part, part would be getting us out of this building, so getting us into our own our own location, while we will still be 100% associated with Women’s Health Associates, our parent brand, getting us into another building, get Kelly through school, get everybody settled.
That would be my big physical goal for 2022 the other piece I’d like to focus on is, for myself, I do, like many, many, many, probably all other injectors, is constant education, mainly on anatomy. You know, what’s evolving? What has evolved?
I will say, as much as you know, COVID makes us all want to lose our minds, and we don’t ever want to say that word again, it’s been really nice, because I always begged my reps in the industry. I’m like,
you know, we’re a tiny business. We do not have a ton of money for me to be traveling all over the country, to go to these few courses that cost $4,500
plus the cost of travel. Like, we just, you know, bigger accounts can handle that. We We cannot afford that. Like, can you give us more online and so I will say COVID was helpful in forcing the companies to develop more online education. So the girls and I have been doing a lot of that, but I think getting out and doing more in person education to get that academic rejuvenation, which you know, when I practiced, when I was a hospitalist.
First, I always did one big course a year, whether it was at Mayo Clinic or whether, you know, I went up to University of Iowa or something like that, for a big five day course where you’re just in a room and you have the best of the best lecturing you on what the latest data was. You know, what are the latest studies? Here’s the current treatment. Here’s the standard of care, because there’s so much going on in us and you can’t keep up so that that academic rejuvenation is profoundly important to your success. So overall, I would say 22 getting us out of this building, not in a negative way. I’m not being negative, getting us settled in a new, new, bigger space. We’re a little bit more comfortable. And then myself and my estheticians focusing on education, because I do have a I have a long, short, long term goal. I guess it’s been now, it’s not my long term goal of being able to educate in esthetics, because I think education is so important in keeping our patients safe. So if I can help with that in any way that that’s going to be another big part of my goal. That’s awesome. That’s great. I mean, congrats on on everything and and, you know, congrats on moving to to the new space next year. That’s, that’s a big move, and that’s exciting to hear. And then also compounding that with
academic, I will say academic and education rejuvenation. Think that’s how you said it. Yes, it’s my favorite. That is cool, like that that I like how you how you said that
you’ve almost encompassed, like a medical term into which is really neat, and
I agree. So just really quick on that topic, right? So
I feel completely the same way, where, if you’re not like reinforcing education, new techniques, learning new skill sets, how to do things better, how to improve. You just, you’re going to fall behind, you know? And I think the school system has set us up in an interesting way, from a public school system. I went to public school and and I feel like, as I learned, I look back like, man, they sure taught me a lot of stuff that I don’t use these days, right?
I have, yeah, I have invested more in education post education, call it traditional education,
as a business person, an entrepreneur and investor, in these years, than I ever have, and I think people really need to remind themselves of that, like, just because you got your license, just because you went to school, doesn’t mean that you’re going to be uber successful, right? Or not even uber successful. Or, you know, it’s different, like running a practice versus having a having a license, that they’re two different worlds, right? Could not agree more, yeah, having a license, I think, is only, like, 30% of it. Like, yes, they don’t, they don’t teach you that in school. That is, that is self motivation, that is self learning, all the way, very, very much, is it very much is. And it’s like, I guess I can relate this to real estate.
Back in the day, I used to run a real estate team at cold banker and, and I’m a real estate, you know, investor. Now that’s something that we do to, you know, one day we’re going to retire, right? So, right. I know that world very well, and it’s and I have, and I’ve actually in Utah. I know a lot of the real estate brokers, and
a lot of my friends are in real estate, but it’s funny, people will contact me and they’ll say, hey, you know, Cam, I know you’re a real estate investor, and I just got my license. I’m like, oh, that’s congratulations.
You know, what do you know about? And I’ll just ask them a bunch of stuff, you know. I’ll throw out terms like cap rate, noi, cash on cash, return like, and they don’t know what that means. I’m like, you know, it’s great that you have your license, but the experience in the post education that comes with actual, like, real life procedures and like real client, you know, patient, provider life like that’s where you got to get your hands dirty, right? Oh, you have got to jump into the trenches feet first and be ready for all sorts of fireballs to your point, because there, there is so much to learn once you, once you start practicing.
There really is, and it’s, and that’s what you know, that continued obstacle that you face every day like you almost like, learn something every single day in your practice and in our business. So I think it’s, I think it’s interesting to kind of, like, sit back and reflect and like, look at that.
Stuff, and say, Okay, how much education have I? Have I done like, and then, and then, what have I like implemented and seen the results from that? Right? Absolutely, yes. I mean, you’ve got to, we can all, you know, kind of get and stay on the fast track because, you know, it’s easily get to get distracted and just constantly, you know, fill your schedule to the top, and then you know, before you know it, it’s been two years and you haven’t updated yourself. So it’s just important to recognize that you have to take time to learn, because to your point, you’re going to fall behind the rest who are who are keeping up with it. And the reality is, a lot of that new education, especially in esthetics, it has to do with safety. You always want to make sure you’re being the safest you can. Yeah, it was interesting. I remember, you know, when I first started injecting years ago, you know, it was, it was all needle, you know, and then, and then cannula became, you know, everybody’s best friend. And then it kind of went back to needle, you know. And there’s always this debate, but I did a revamps Class A couple nights ago with Arthur Swift, and he was talking about how injectors kind of pride themselves on either all all needle or all cannula technique. And he’s like, Well, that’s wild and great, but you know it’s like going to he said, this is his analogy, which I thought was genius. You can’t go to a restaurant and expect to Eat your soup with a fork like you have to have two different modalities. So I just thought that was an interesting, like, bird’s eye view of the education of injectors. Yeah. I mean the fact that the way that you just laid that analogy out for me made perfect sense, right? Yeah, I thought it was, yeah. Sometimes you almost have to, like, keep it simple stupid in order to be like, Oh yeah, got it click. You know, that made sense 100% Yeah, yeah. Okay. So got some closing questions for you, and this is call this quick little rapid fire here. So, so what’s the favorite hobby of yours?
Oh, my goodness, I love to scuba dive. I don’t get to do it enough, but I love, love scuba diving.
I need to. I haven’t done it in years.
Actually did it more when I was, like, a teenager, and with my dad and he went through this whole scuba diving phase, and that was fine. I need to do that again. We, let’s, let’s make that a thing that we gotta yes in 2022
Oh, yes, I love that one. That’s a good one. What’s about? Alright? So, and I’m sorry, but favorite late night snack?
Oh, that’s a tough one. Okay, actually, it’s actually not tough. I’m just gonna tell you right now. So, Magnum. Have you heard of Magnum ice cream bars? Magnum ice cream? I don’t think I have. Oh my gosh. Okay, so my parents, I used to I was a big soccer player, and so my my amazing parents were so kind, and for several summers in a row, they sent my sisters and I Europe to play. And so in Europe, you know, they have the most amazing chocolate so they had this thing called Magnum bars, and so we only got them when they were little, and then all of a sudden they came to the US. Well, now they make this amazing ice cream that’s like an ice cream bar in an ice cream tub.
Unfortunately,
I’ve been abusing that a lot in our grocery pickup order.
Oh, that could happen, for sure. All right, I gotta try that. Very good. It’s very good. Try all the flavors. They’re all amazing, Magnum ice cream bar and a Magnum tub. Oh, my God, sounds like a glorious like, it’s like, right next to Haagen Dazs. It’s like, the little ones there. It’s just phenomenal. All right, my kids, I mean, we’re very much guilty of that myself, and swear sometimes you I mean, as a parent, like ice cream ends up in the house.
It just does, for sure. All right, favorite
movie, Oh, all right, don’t judge me big. Lebowski, oh, nice the dude.
I love that. I named my my Labradoodle after Walter. Subject,
very cool. There you go. I love it. Well, hey, I know you’re busy. This has been lots of fun. Thank you so much for spending time with us today,
and so for the audience, you know, if you guys are in Bentonville, Arkansas, go, go visit Jamie. Go to daliacetics. Hit her up. You can obviously find her online. You can go to her website. It’s Dalia by W, H, a.com,
you can also find her on social media as well. But thank you so much for taking the time and so for the audience as well, if you found, you know, listening to this episode in this podcast valuable, let’s share it. Let’s keep the conversation going. You know, head into iTunes and share it. Additionally, you can visit growth 99
Dot com to learn how we can assist you with your marketing, your coaching and all your technology needs until next time happy injecting you.

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