If you aim to be on top of the search engine results, generating blogs on both social media and your site can be a powerful tool. With valuable content, you enable the search engine to index more pages and create a relevant user keyword that your patients may look for.
From a broader perspective, creating a blog gives you an excellent opportunity to capture your targeted audience without complicated techniques. If you’re still new to blogging, this post will help you identify the top 3 reasons why posting a monthly blog will allow you to drive your SEO results.
Why Blogging?
In many studies, blogging has been proven to help and strengthen a website rating within search engine algorithms. It provides vast opportunities to solidify your status as a medical practitioner and market your practice through content.
You can jumpstart your services with a marketing strategy in a unique blog. Note that a good blogging rate builds a robust website and succeeds in optimizing search engines. Even more critical, blogs allow you to use strategic keywords that can be vital to your ranking on every page.
These keywords are one of the most effective ways to optimize your search engine profile making your medical aesthetic practices visible to your target audience.
Overall, blogging is good for SEO because it supports several essential ranking factors. You can make a difference when you have an updated blog with high quality and relevant topics. Here are more reasons you should consider blogging about your medical aesthetic practices.
Connecting Through Your Audience
Blogging helps you connect to your audience. With the power of words, you can convey what you want to say to your audience and give them the information that they deserve. Connections also initiate suggestions and feedback that rarely happens in a business. You can have an opportunity to handle your customer’s questions before speaking with them in person.
A deeper reason is that it can help you drive your traffic results. When your audience reads your post and likes it, they will spread and share it on their feed. If this happens, it will drive more traffic to your website, and more people can see your content. Some would even sign up for your email list and repeatedly visit your pages.
The good news is that Google can see these actions. It can acknowledge your blog, raising your authority level in the algorithm. Your website will then be a reliable and informative source that can be dependable by many.
From a broader perspective, your ranking is essential to your business. And connecting through your customers, in the form of a blog, is a way to succeed.
Keeps your Page Updated & Fresh
If your customers realize that your site hasn’t been updated for years, you might lose the trust and connection built with them. It may represent that your medical aesthetic practices have gone entirely out of service because there has been no change or update for days.
With the help of blogs, your website can regularly get updated and signal that it is alive and has fresh content. Blogs also give the search engine algorithms several reasons to keep your page ranking and on the radar over time.
On a broader SEO aspect, blogs contribute to the success of your website more than you were in the rankings. People in your target audience visiting your pages, engaging with them, and becoming regular followers are more valuable than the top spot on Google.
So ensuring that your blog is updated now and then will make those connections tight and continue a great relationship with your target audience.
Targets Long-tail Keywords
Most businesses in the medical field start with SEO by aiming for the most relevant keywords. For example, if you offer a botox treatment as part of your service, you want to show up on the page a term for “botox treatment.”
While it’s a great idea, you might have difficulty landing at the top spot on the search ranking. Bear in mind that SEO is competitive. The best risk you can take is looking for more specific and longer keywords that people search online.
This technique can help your business become more relevant and rank against your competitors. These long words are often called long-tail keywords.
Long-tail keywords are essential for any SEO strategy. Half of the internet’s most searched words have at least 4 words on their terms. The only problem is that they can sometimes awkwardly fit into your product pages.
Still, they can be the perfect ideas to target in a blog post. So if you offer a Botox treatment, the best keywords to use can be “the benefits of Botox treatment” or “what is Botox treatment all about?.” Compared to the latter, this statement is more attractive for the topic.
Partner with a Social Media Team
You can drive your SEO traffic in your aesthetic practice with the right blog post content. The more your audience feels connected and inclined, the more they will visit your site. For the same reason, it’s why celebrities and influencers are hired to endorse a service or product.
They feel attached to the celebrity based on what they already know or perceive about that person. Take that example as Celebrity = Your Website. When people trust all the information posted on your page, it can be easy for them to avail of your services.
So in its real essence, blogging helps you serve your customer’s medical needs. They will follow you without any hesitations if trust and reliability are guaranteed. Growth99 is one of the leading teams that can accomplish your targets for your business. Our SEO team is available to engage with every client, helping each business grow and develop.
With out-of-the-box solutions and strategies, we can increase your leads and generate more customers’ services. Have a sit with our team today.
