The medical industry is constantly changing and evolving. New treatments are introduced, new technology is developed, and new legislation is created. It’s important to keep up with these changes if you want your business to remain competitive. One of the most important aspects of maintaining an effective medical business is having an attractive online presence that will attract potential patients.
Every Business Should Have an Up-To-Date Google My Business Listing
Why it’s important to maintain an up-to-date Google My Business listing.
Today, it is critical for every business to maintain an updated Google My Business listing. A well-sorted GMB listing means that your business will come up first when someone searches for your services. This allows you to:
- Bring in more visitors from Google Search.
- Be found by potential customers who have yet to become familiar with your brand and need to learn about your website or social media presence.
- Increase customer loyalty by providing relevant information about your spa at their fingertips—no more digging around on Yelp or other local review sites!
The Customer Experience Starts With a Search
Google My Business (GMB) is an easy way to manage your business’s presence on Google. It helps you show up in more places across Google, including Search, Maps, and Google+ Local—which can lead to more customers.
The benefits of having a GMB listing for your medical spa:
- You can be found when patients search for a medical spa.
- If they click through from Google Search results, patients can see reviews of your business and contact information on the map.
Maintain an Updated and Well-Organized Google My Business Page
Google My Business is essential for any business that wants to appear in the search results. It allows you to create a page on your website and submit it to Google to show up in their search results.
To ensure that your Google My Business page is up-to-date and not just full of old information, you should regularly check on its status. You can do this by clicking on “Manage this page” and looking at the information under “Last updated” or going directly to your GMB profile through Google Search:
Monitor your Business Listing
The second reason you need a professional Google My Business page for your medical spa is that you can monitor it. Monitoring your business listing means that you know the data entered into your listing by users and by Google itself. If someone uses your name as a keyword in their search but puts it on a different line than your phone number or address, this might cause confusion when they call or visit. On top of this, there are specific categories and images that businesses can only change, not service providers or third parties providing services to businesses (like us!).
You also want to ensure your business name, address, and phone number are correct before we upload them onto all these different platforms so that people don’t try calling or visiting somewhere else thinking they’re getting directions to our location because an error happened during uploading!
The best digital marketing strategy for a medical spa is to partner with a professional digital marketing agency. With the help of an agency, you can take advantage of advanced digital marketing strategies that will help your business grow and thrive in today’s digital world. The internet is full of unqualified, inexperienced people out to take advantage of your business. Leave the heavy lifting to those who know what they’re doing—and delegate the parts of your marketing strategy that fit your budget and are within your expertise. Growth99 can manage everything from logo building to Google My Business listing management. Contact us today!