How Posting Reels on Instagram Can Help Your Plastic Surgery Practice’s Social Media Presence


If you manage a plastic surgery practice manager or are a marketing specialist, you know that Instagram is important to your Social media presence. It’s where your target audience is spending a lot of time and where they’re seeking out content they find interesting and relevant. Plus, Instagram has many special features that allow you to connect with patients more authentically. But did you know there’s yet another exciting way to use the photo-sharing app? Reels on Instagram are little movies that show what makes your practice unique: Funny or serious, fun or informative, lighthearted or heavy. And now that Reels are live on all platforms (Android phones included), it’s easier than ever for practices like yours to share engaging content with new audiences—and build relationships along the way!

Posting on Instagram Reels is a great new opportunity for plastic surgery practices to increase their engagement.

Posts that feature a Reel show an average of 9 times higher engagement than other posts! This means that when you post a Reel on Instagram, it will be seen by more people who are interested in what you have to offer. By posting your own unique video content, you can stand out from the competition and improve your business’s overall social media presence.

Instagram Reels are a fun, informal way to spotlight your practice and your providers in a new light.

Instagram Reels are a fun, informal way to spotlight your practice and your providers in a new light. With so many different types of Instagram Stories, there’s no reason why you can’t do something a little different than what everyone else is doing.

Instagram Reels are a great way to showcase your practice in a new light. They’re easy to make and don’t require any extra equipment or editing software—simply record footage on your phone, add transitions between clips with filters or stickers, and post!

There are many types of Reels that you can create from behind the scenes at the practice to highlighting special events.

Another great way to use Reels is to feature your providers in a short video. This lets patients know physicians, surgeons, and staff members before their first visit.

Reels are also a good way for potential patients unfamiliar with plastic surgery practices or procedures to learn more about what you offer. They may also be helpful if someone needs more information before scheduling an appointment with one of your providers because they can watch while deciding whether they want to come to see you in person!

Reels can be an effective way to showcase your practice’s sense of humor and personality.

It’s a misconception that plastic surgery is all about looks and youth. While those things are important, the fact is that patients want to know who they’re going to be spending time with within the office, as well as what their experience will be like when they visit. Reels on Instagram can help you show off your practice’s sense of humor and personality—which will help you attract more patients!

Posting on Reels means your content appears in more places, including the Reels feed and the Explore feed, which delivers more visibility.

Instagram Reels are a great way to increase your visibility on Instagram. Your reel will appear in the Reels feed and Explore feed, which delivers more exposure. Reels can help you reach a new audience and grow your business.

Posting on reels helps your social media efforts but requires careful planning.

Posting on reels can help your plastic surgery practice’s social media presence, but you need to plan your reels. Why? Because if you don’t, you won’t be able to get the most out of this marketing strategy.

Here’s how:

  • Make sure that the content you post is relevant and engaging. You should also ensure it can be shared across multiple platforms; otherwise, why bother posting it? If a customer sees that their favorite model has posted something on their Instagram feed and wants to share it with friends, that means more exposure for both parties involved! It’s a win-win!
  • Get creative with what kind of information gets shared through these channels (i.e., having employees working at other companies/organizations). This helps create more awareness within different industries while increasing brand recognition among consumers who may have yet to learn about Plastic Surgery Center!


Hopefully, you now understand what Instagram Reels are, how they can help your practice, and why they’re worth the time it takes to plan and execute them. Your patients will enjoy seeing more about who you are and what makes your practice special. And as a bonus? It might just make them feel like they belong in this space too. 

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