While some medical spa owners speculate whether social media is the sole effective marketing method today, that’s not the case. People still depend on email for various confirmations of the most critical transactions such as shopping, banking, job opportunities, and especially medical and personal communications. Similarly, email and text communication are essential for your medical spa to ensure new and recurring visits from your patients.
As more medical spa businesses target clients on the move, emails and SMS become an increasingly critical aspect of effective multi-channel marketing. Some companies have the misconception wherein mobile marketing stipulates massive investment in apps and is no way for personalized, targeted communication while it lacks substantial analysis to support ROI. Nevertheless, access to mobile communications is a lot simpler than most companies may think. And getting connected with their target audience by sending personalized emails and text messages is more doable than ever.
Due to the growing popularity and necessity of smartphones and tablets, no one can deny the potential and influence of mass emails and text messages. This can serve as an opportunity for your medical spa to reach a much wider audience and gain more bookings. Here are three reasons why:
1. They educate the audience about specific areas of interest.
Does it feel like you repeatedly answer repetitive questions about your offered treatments? Receiving a lot more customer inquiries than you ever anticipated is never a bad thing: it can mean positively for your business. But what if there was a way for you to bypass a step and educate your audience before they even pop the question? Reduce repetitive calls and increase your medical spa’s bookings by including your leads in the workflow early on and providing them with helpful and informative emails and SMS they need.
The first step is to create an email list containing leads and existing clients, specifically, those you feel are confident enough to fill out an online form on your website, click one of your ads for treatment, etc. Once you’ve established an email list, your workflow automation may send out specialized emails for each interest group. Remember always to include an option to book an appointment in each email or text message you send out.
Creating a series of educational emails that pertain to your practice might feel overwhelming. Yet, your effort will pay off as potential patients will get clear answers to their questions, and gradually, you will get to win more sales for your medical spa!
2. Email and text marketing is straightforward.
Most consumers are now online, and social media is becoming increasingly competitive. Unless people already know and love your brand, you will likely fail to stand out from the crowd. As a result, companies need to discover more innovative ways for their business to float on the surface and reach more customers. Smartphones allow people to receive text messages and check their emails using the same device, and thus, mass email and text messaging bestowed marketers with colossal capabilities. They acquired direct access to their target market.
Bulk email and SMS are ways for you to quickly get in touch with your leads and clients and efficiently convey your message. Emails and texts show directly in front of your audience, which means they will immediately know what the message is and who it’s from. There is no unnecessary process needed, and you can maximize your chances of connecting with people, building rapport, and increasing your medical spa’s revenue.
Furthermore, tracking your business’ performance by analyzing customer engagement through text messaging, monitoring ROI, and delivery rates can be accomplished through sending mass emails and text messages. Your medical aesthetics practice can pursue other campaigns while using these analytics and learn more about the mobile database. SMS monitoring can help you target your leads and clients via email if they’re not responsive in text messaging as you leverage the data collected.
3. They re-engage the unengaged ones.
You’ve spent time and money acquiring patients and prospects, and it’s essential to nurture your contacts and not let them go just as quickly. Sending mass emails to leads and existing clients, specifically to the not-so-engaged, can trigger their interests with an interactive email or an informative text message. You may want to put together workflow automation to re-engage your audience while also deciding to move on to qualified prospects.
One of the primary benefits of bulk email and text messaging is that they can deliver your message across a group (both large and small) in a short period. That is a solid edge from a value standpoint. We know how expensive marketing can be, yet with an email or text blast, there is now the means to reach your clients, whether past or existing, for less effort, time, and money. It is cost-effective and a more secure way of getting your brand noticed by the people, specifically in your local area.
Take your email and text marketing to the next level!
Using bulk email and text messaging can contribute massively to winning more bookings to your medical spa. And as the competition continues to rise in the medical aesthetics field, there is no time to spare in ensuring your medical spa keeps winning the race. And how might you come out victorious amid a highly competitive industry? You guessed right: through robust digital marketing!
If you need help getting your strategies together and reaching your digital goals of attracting new leads and keeping your regular clients happy, Growth99 is here for your aid! Say goodbye to time-consuming and puzzling brainstorming efforts as the experts have your back! Contact Growth99 today and explore your options to get your medical spa on top of your target market’s list. Join a dynamic team today!
