It is pretty normal for every medical aesthetics business or practice to want to land the top page of search engines. On second thought, aesthetic practitioners perceive it as a necessity, even. Showing up at the top of Google after a user types in “Botox in Manhattan” or “facial treatments for men” doesn’t sound too shabby at all. As such, you are dedicating time and effort to a comprehensive Search Engine Optimization or SEO plan for your medical spa is what you need to do. The primary purpose of a strong SEO is to ensure your business has solid online visibility and appears in search results on relevant and targeted terms. The more established your SEO strategies are, the higher your chances to land on the first page of search engines. The truth is, most internet searchers don’t even go as far as the second page of Google since the first page results already answer their needs and curiosity. This post will tell you the seven areas you need to concentrate on to improve your medical spa website’s SEO immensely.
1. Keyword Optimization
Keyword research is the most crucial element of SEO and is not something you should miss. You need to utilize cutting-edge keyword research tools to shortlist the best medical spa keywords, identify user intent, and optimize your website’s content. Such devices can give you access to a broad list of relevant keywords you can apply to your website, along with cost-per-click data, volume, keyword search trends, and more. On top of that, pinpointing the right keywords and leveraging them in your blogs and other web content will help boost your online presence and drive more traffic to your website.
A sitemap is a terrific way for your medical aesthetics website to communicate and connect with search engines. An excellent advantage of sitemaps is that it links Google or any search engine with any alterations made to the website as soon as they take place. Additionally, med spa owners need not rely on external links since the sitemap links are already there. Furthermore, the sitemap link will help drive more users towards your site, and they help businesses fix problems due to poor internal linking.
3. Google My Business (GMB)
If your medical aesthetics website lacks a Google My Business listing, now is the time to craft one! GMB can significantly help prospective consumers spot your medical spa on Google maps and Google local 3-pack. Also, Google My business lets your clients leave reviews. Since Google weighs the number and quality of your overall customer feedback, GMB plays a critical role in improving your ranking.
4. Website structure
Your business needs a well-developed website to thrive in the medspa market successfully. This is mainly by optimizing your website for mobile use since most people use their smartphones for local searches. Google has even announced that mobile-friendly websites will rank higher. Ensuring your website is secure and safe for browsing is another must-do that should be at the top of your checklist. If your website flashes with a “non-secure” label, consumers are not likely to proceed, resulting in less web traffic.
5. PPC or pay-per-click
If you’re looking for a way to advertise your practice in a way that generates instant clicks, PPC fits the bill. Using top keywords opens various gateways to increase sales, as the first page of a website can display PPC ads. It is best to invest at least some of your time researching specific keywords that can best help your business and are specific to your location.
As most people trust online reviews before deciding on a purchase, reviews are critical in your SEO strategy. Reviews educate visitors and give them an idea of what they’re in for, as prospective clients gain firsthand knowledge about your medical spa. That means your past customers’ reviews, whether good or bad, can tip the scale as these customers share their experiences with the virtual community. Reviews can also expedite your local ranking while improving your conversion rates. Yet, garnering online reviews is not the most straightforward task. Apart from encouraging your patients to leave you with online reviews, you may also use various software to get these reviews listed on your website. The goal is to acquire as many reviews for your medical spa as possible and display your capabilities in front of your prospective patients.
7. Technical Medical Spa SEO
The page title is the name of each page or post of your medical aesthetics website. Page titles are apparent to search engines even when they are not visible on your website’s page. Since your website’s title tags are under your discretion, you need to optimize them to create your page titles so that your website stands out against your competitors. Meta/page descriptions are another crucial HTML attribute. These can provide a summary of your page’s content. Optimizing meta descriptions help boost your website’s search engine results page (SERP) ranking.
Robust SEO strategies that are perfect for your medical spa!
To win the race of today’s digital competition, you have to stay updated and on-trend with the latest buzz in the digital marketing world. You wouldn’t want to be left behind while your competitors are winning all the way. Your medical spa’s success depends significantly on getting equipped adequately in the online battlefield and staying on top of search engine results when users lookup for your services.
Growth99 is an expert in executing various digital marketing strategies, especially SEO. You are sure to collaborate with a dynamic team of combined talents and skills to ensure your medical aesthetics website builds a solid online presence and reaches its full potential in continuously winning clients online. Book a free consultation to see for yourself and discover how your practice can achieve so much more with a strong support team playing by your side. Partner with us today!