Are you stuck with your schedule and the things you’re supposed to do? Organizing and managing your services can be crucial. It can take most of your productive time and mess up your plan for some reasons.
A social media calendar can help you market your services at the right place and time. Tools like calendars can support you in managing your goals and won’t delay your prospects in the future. But if you have no idea how to create one, Growth99 is here to the rescue.
In this post, we’ll help you run your social media calendar and market your business simultaneously. Continue to read and discover more about this topic.
What is a calendar for social media?
A social media calendar is a tool to schedule, organize, and plan when you want to post content to your social media accounts. Social media calendars are tools for marketing, and they let people and businesses group together posts and plan for future updates.
Using a social media calendar, you can post content that fits current trends, upcoming events, and possible holidays.
How social media calendar can benefit you
Social media calendars may be hard to work on. While it’s true, utilizing it can make a huge difference. Here’s how it can benefit you:
- Posting more often
You can post more often if you use a social media calendar and plan what you will post. It helps you figure out what to post and speeds up the process, so you don’t miss days or post late.
2. Promotes more of your product and services
Using a social media calendar lets you align your content with trends and take advantage of events or holidays, depending on the products or services you’re trying to sell.
3. Aligns through platforms
When you use a social media calendar to plan content for different platforms, you can ensure you post at the right time for each. It also lets you share content that fits, even if it’s in a different format.
4. Generates performance
By looking at social media calendars from previous months, you can see past posts and figure out how well each platform’s campaign did. Having a history of planning for social media helps you figure out how your future posts might do.
5. Creates Engagement
Consumers and followers are more likely to interact with your content and brand if you have a consistent online presence. Creating an online presence is easy if you use a social media calendar to plan and post regularly.
6. Catch interest
When you can see what you’ve posted in the past, it’s easier to avoid posting the same pictures, text, or posts. With a social media calendar, you can ensure that your content is always new and different.
Create Social Media Calendar in 5 Techniques
To make a social media calendar, Here are our tips.
1. Figure out your social followers
After you’ve looked at your current social media plan, take some time to make a picture of the kind of person you want to follow you. This is important because if you know your followers and viewers, you can create content that makes them want to interact with you.
Think about the things you sell and who is most likely to buy them. For example, if you sell expensive watches, you probably don’t want your ideal follower to be a college student.
Define your ideal follower, including their age, gender, preferences, wealth, location, hobbies, and career interests. This information can help you decide what to write about.
Look at the brand’s current online presence and make a simple plan for how you want it to change, including how much engagement you want from followers and what kind of branding you want.
2. Manage your current plans
Before making a social media calendar, you should look at your current social media plan and figure out which parts are working.
During this time, you can learn everything you need to know about the platforms you’ll be posting to, such as their previous posts, how engaged they are, and what content is relevant to them.
3. Decide when and where to post
Make a list of the social media platforms you want to use for your social media campaign. Then, look into trends and user engagement to determine how often you should post to each forum.
Different platforms give points for different amounts of activity, so it’s essential to plan the day, time, and the number of times you post.
Some social media sites, for example, give more attention to posts that come out in the evening and promote them to users. In comparison, others may pay more attention to accounts that post more than once daily.
- Make content based on your numbers.
You can use ratios when making content that will help your online presence and branding stay authentic and exciting. How you organize your social media content may depend on what you’re trying to sell and what your products and services include.
For example, some accounts may post about their own content 90% of the time and about other people’s content 10% of the time. You can also choose to have 80% of your posts be about getting people to interact with you and 20% be about selling things.
4. Always, always maintain
Suppose you are part of a marketing team. In that case, deciding who will update the social media calendar as needed is essential. This could mean changing a post to fit in with a new trend on the platform or changing the content as public tastes and trends change.
Depending on how you make a social media calendar, team members may need to publish each post by hand or ensure the program does it for them.
Takeaway
For a social media campaign to be successful, you need the right tools, some inspiration, and a lot of patience and determination. But if you make a calendar and plan ahead of time, it will be easier to keep track of what you’re doing and get more people involved in this project.
Lastly, a social media content calendar is an excellent tool for all marketers because it lets you see how you think about marketing and building brand awareness.
A calendar makes room for new ideas and inspiration by keeping everything in order and out in the open. Call an expert today if you’re still stuck with what, when, and how to do it.
Our social media management services and team at Growth99 are happy and willing to help you run this matter. Catch up with us and book an appointment at your most convenience. We hope to meet and work with you soon!
