What if there is a way to attract new patients through your website, and it only takes about fifteen minutes per week? It sounds too good to be true, but it’s not! In this blog post, we’ll explore how to write content that appeals to patients looking for dermatologists in their area. We’ll also talk about how to use SEO keywords on your site so that it shows up in search results and attracts more people looking for dermatologists like yourself. Lastly, we will discuss how you can promote this new content through social media channels, so more people read what you have written!
Step 1: Write Good Content
Before you start writing, it’s essential to think about your audience. Who is going to be reading what you write? Are you writing for patients, potential patients, or other physicians?
Let’s take a look at some things that are great content marketing examples:
- A blog post on cold weather skin care tips (target audience = everyone)
- An eBook on how to treat rosacea in young adults (target audience = young adult women)
- A case study featuring photos of acne scars and they are before/after outcomes (target audience = dermatologists)
Step 2: Optimize Content for SEO
Optimizing your content for SEO takes a little bit of knowledge, but it’s not an overly complicated process. If you know what SEO is, then you’re in good shape. (If you don’t know what SEO is, see the sidebar below.)
SEO stands for search engine optimization. It is about making your site more visible in search engines and helping people find it when searching online. This can be done through strategies such as keyword use, links from other sites, user experience, and more.
Step 3: Promote Your Content Online
Once your blog posts are up and running, it’s time to promote them online. You can use social media to get your content in front of an audience.
For example, Twitter is a great way to share links with people interested in dermatology. Many people who follow accounts like @dermtv will be interested in what you have to say about this topic, so make sure you’re not wasting their time by sharing fluff pieces that don’t relate directly to the dermatology field (or whatever niche your business focuses on).
To find the best hashtags for promoting your posts on Twitter or Instagram, go through HashtagifyMe’s free trial and enter some keywords related to your field as well as some generic terms such as #article or #blogpost–this will give you suggestions based on how often other users have used those words together before! From there, it’s easy enough. Just copy-paste those suggestions into each post’s description section too 🙂
Writing, optimizing, and promoting your practice’s blog posts can help you attract new patients.
- Write about topics that are relevant to your practice. Your blog content should be highly relevant to what you do and who you treat so that people searching online can find it easily.
- Use keywords that people will search for. Keywords are words or phrases people use when looking for information on the Internet. You should include these keywords in your blog posts because they help improve the visibility of your content in search results and drive traffic back to your website from other websites where links have been shared or embedded into blog posts (like this one!).
- Make sure the content is easy to read. Remember, we want our readers to stay on our site as long as possible, so make sure the content makes sense.
- Use images and videos whenever possible, so visitors get a better idea of what we’re talking about before they even arrive at our site/blog post! For example, images may include pictures taken “in action,” while video could demonstrate something occurring right now within seconds after clicking the play button. Both types of content should always follow basic rules, like being relevant before uploading anything new onto social media channels. No one wants to clutter up their feeds with irrelevant material, either!
With a little extra work and a lot of patience, you can start to attract new patients. Your blog is a great place to start, and once you get it up and running, it will begin to pay off in spades!