Facebook is one of the best places to promote your medical practice and generate new patients, but not many doctors know how to make this happen. You should use Facebook Ads for many reasons, so don’t waste any time! Targeting is more precise. When running a Facebook ad, you can target specific demographics: age groups,…
A drip campaign is one of the most effective marketing tools you can implement in your practice. It’s a series of automated emails sent to patients based on potential triggers. For instance, you may send an email to patients who have shown interest in a new procedure. The great news is that automation reduces the…
Reaching out to new audiences is one of the core strategies that help you grow your business. You can use a variety of complex approaches and tactics to reach the largest audience possible, but it doesn’t mean you always have to. Referrals are one of the most straightforward strategies you can use to grow your business, and…
Email marketing has been around for quite some time, and it’s still effective at generating leads and getting more customers. SMS messages may seem like the new kids on the block, but they’re also proven to get consumers’ attention. Both email campaigns and text message marketing have their pros and cons for promoting medical spa…
Automation to the rescue. Automation can be a powerful tool to help you manage your time and business. Automation is not a magic bullet, but it will save you time by making some tasks easier to complete and giving you more flexibility in running your business. It will also make it easier for other team…
Leads are the lifeblood of any business, big and small, and an excellent lead generation strategy is key to long-term growth. Agencies and marketers focused on ROI are great at crunching numbers and gaining new leads. Finding ways to improve your ROI on your lead generation campaign is a critical marketing strategy. A proper lead…
1 – Blogs provide an opportunity to optimize for relevant keywords Blogs offer the chance to optimize for relevant keywords Search engines are constantly changing, but some things remain the same. Keywords are still crucial to SEO, and we’ll discuss why later in this article. For now, let’s focus on how you can use blogs…
It increases customer trust. It increases customer trust: You want your potential customers to feel comfortable giving you their business. If your site is slow, it can give the impression that you might be too, and if it’s unreliable and sometimes down, they might think you are too. It saves time: Your medical spa staff…
A conversion is a successful call-to-action (CTA) – it means a user lands on your site and clicks on a link that measures a certain level of interest. For example, if you’re doing online shopping, your call-to-action would be clicking on “add to cart” and converting if you enter your payment information and click “place…
Reveal the benefits, not the features. When building a call-to-action website for your medical practice, it’s essential to focus on the product or service’s benefits, not the features. Your business offers features; benefits are what people want from your company. In other words: if someone is looking for a new smartphone case, they will be…