One of the best things about running a small business is having more direct access to your clients. It’s one thing to have an email list, but it’s another thing entirely to be able to interact with your customers on social media. In today’s digital world, small business owners like yourself need to have a…
The most successful dermatologists in today’s market engage in effective marketing tactics. A strong marketing strategy can help grow your practice, increase patient flow and add more services to your business. It is essential to create a message that resonates with patients and gives them a reason to choose you for dermatological care. In this…
Social media has become quite a phenomenon over the years. It is no secret that several industries have harnessed social media to their advantage. The medical aesthetics industry is one of them. For those not in the know, medical esthetics refers to non-surgical cosmetic treatments for skin conditions and other issues. These include Botox, dermal…
Do you want to make your dental office match the competition? If so, then you need a great marketing approach. One of the most significant ways to do this is by creating an SEO plan. There are several benefits to raising your website’s search engine position, not just for new patients but for anyone who requires…
Have you run out of strategies to run your business? Are you seeking ways to nurture leads, routinely contact customers, enhance revenue, or re-engage lost customers? Drip marketing could be the answer if your answer is yes and is on your to-do list. Drip marketing has been a popular strategy for years. Still, many question…
Competition is only getting fiercer in the Medical Aesthetics Business, and challenges arise from every corner. Hence, developing a robust marketing strategy is not something to contemplate but a must. Before you jump into establishing the fittest marketing strategy to grow your practice, you first want to look at your business’s infrastructure. You need to…
The lead generation process in the medical field is almost the same as in other areas. The only difference is that leads are essential to you, making things much more complicated than they need to be. Luckily, there’s a way of ensuring that your efforts don’t go to waste, and that is by following a…
Did you know that 93% of online experiences begin with a search engine? 75% of users never scroll past the first page. What does this mean for your dental practice? If you aren’t using SEO for your website, you could be missing out on potential clients. Search Engine Optimisation, in short, is the process of…
A drip campaign is one of the most effective marketing tools you can implement in your practice. It’s a series of automated emails sent to patients based on potential triggers. For instance, you may send an email to patients who have shown interest in a new procedure. The great news is that automation reduces the…
If you’ve ever been to a medical spa or cosmetic surgery practice, you know that most of the practices in this industry have one thing in common: they’re behind the times when it comes to digital marketing. This is because many of them are owned by doctors unfamiliar with social media and other modern marketing…