For your medical aesthetics practice to establish a solid online presence, your website should contain useful and appealing features. These features can make a lot of difference, helping patients build trust in your practice and improving your website’s user experience. They can also make your practice stand out from competitors and give it a competitive…
As the field of dermatology is advancing, pay-per-click, or PPC, is one of the most effective solutions available to outperform your competitors and draw in more new patients. If you want to succeed and stay on top of the game, embracing PPC with Google Ads is best. Dermatology Google Ads is a cost-effective marketing strategy…
Viral celebrity and influencer posts may have played a predominant role in paving the way for social media to be the ripe marketing space for medical spa businesses. This is primarily due to beauty influencers and celebrities becoming more open about their aesthetic treatments on social media. And this kind of content has become more…
Innovation may give birth to a business, yet marketing is what keeps it thriving and underpins its growth. Some companies believe that marketing is a mere add-on or optional extra, which is something that will have to wait until later. Some business owners even perceive it as an investment that perhaps they can’t afford. The…
Introduction Without an online presence for your dental practice, you may lose out on a variety of potential patients. The internet has become the primary source of finding healthcare services and products. 90% of all consumers research their dentist online before making an appointment at the office. They will look elsewhere if they don’t find…
Introduction The field of plastic surgery is competitive, and it’s easy to feel overwhelmed by the amount of competition out there. If you’re starting a new practice or trying to grow an existing one, marketing can seem like an insurmountable task. But don’t worry—with these six tips for marketing your plastic surgery practice, you’ll be…
Introduction Like most dental practices, you have goals for your new patient acquisition and are looking for ways to increase online patient acquisition. You also have a list of reasons you aren’t getting as many new patients as you’d like. The list might include the following: Word-of-Mouth The most powerful marketing tool you have at…
Introduction A website is the first point of contact for potential patients, and it’s also where you can establish your brand identity. A medspa marketing website that looks professional and is easy to navigate will help your business stand out from the competition. The best websites are designed with care, meaning they have a clear…
Introduction Hiring the right marketing agency is probably among your top priorities if you’re a medical spa owner. The right agency will help you get more clients, bring in more revenue and make it easier to grow—but there are quite a few different agencies, each with a unique marketing approach. Choosing the right one can…
Introduction So, you have decided to open your medical spa! This is a great idea and should be rewarding for you and your clients. But if you want to ensure that your business is successful, you must establish a marketing strategy to help it get off on the right foot. The following are some tips…