The COVID-disrupted years of 2020 and 2021 have quickly ended, and while many are hoping that our lives will be back to normal this 2022, we still have some way to go yet. Especially with the economic impacts that the pandemic brought, they will likely play their part over the next few years and in…
The demand for aesthetic treatments for beauty enhancement has increased worldwide and has become a critical driver of the medical spa market. A few other propellants of market growth further result in a heightened demand for medical spa services. In the same way, a few factors restrict the market growth in this industry, such as…
Would you agree if someone said there’s nothing pleasant or calming about seeing empty slots in your appointment book? To keep your aesthetics business running, you need a steady flow of clients and fulfill your practice’s purpose. Having a consistent cash flow coming in your medspa is one of the primary goals of any aesthetics…
Technology is rapidly evolving and constantly elevating in the consumer and business worlds. Unique and innovative new healthcare, business, and consumer technologies continue to emerge. Yet sometimes, it takes more time for the “next big thing” to catch on and for people to recognize. The year 2021 was an excellent year where conversational automation became…
Customer Relationship Management, or CRM, is a concept that many industries employ, specifically in the medical spa industry. CRM is designed so that different healthcare organizations and medical spas can explicitly utilize it in their unique operations. A well-designed CRM will pull in various data sources to give you a complete view of your patient’s…
For any business, leads are its lifeblood, and an outstanding lead generation strategy is key to success and growth in the long run. Most online marketers that focus on ROI are skilled at crunching numbers and gaining new leads. Unfortunately, quality leads often get lost if the workflow continues without a plan and direction. This…
A new year is fast approaching, and with it comes a fresh and unique set of challenges to tackle in the world of digital marketing. As social media evolves rapidly, it can be challenging to clearly understand where your business stands compared to your competitors. On a lighter note, anticipating and keeping a close eye…
Google Ads and Facebook Ads are essential for any business looking to grow its customer base. Why? Because these ads allow you to reach a wide range of potential customers in a short amount of time without having to do anything other than create an ad. But how do you know what words work best…
If you are in the business of helping people feel beautiful, then running online ads for your treatments is a must. How do you know which type of ad to run? How much should you spend? How can you track success? These are all critical questions that need answering to ensure your ads deliver results.…
Filler, or dermal filler, is a cosmetic procedure that has been steadily increasing in popularity. It’s an excellent way to add volume to your facial features and make you look more youthful. When it comes to running ads, you want to make sure that you do everything you can to be successful. One of the…