Offering top-notch products and services backed by a team of skilled experts and professionals is an excellent foundation for a successful business. But unless your target audience knows of your brand’s existence, all the time, effort, and money you spent perfecting your craft will be in vain. Without a well-laid digital marketing strategy in place,…
As different medical aesthetic procedures, specifically Botox, continue to rise in the market, more and more people are considering the cosmetic advantages of Botox. Mainly due to its effect of temporarily relaxing the facial muscles to smooth out lines and wrinkles. That said, aestheticians understandably want to enticingly promote their services to potential customers and…
Botox is a highly popular and widely embraced cosmetic procedure. That’s why a simple, flashy marketing strategy that solely promotes its features and benefits is not sufficient to catch the attention of your target market. What you need more is a distinct Botox marketing strategy that can raise your positioning from everyone else and ultimately…
The beauty and cosmetic industry go through trends that are both consistent and fast-paced. By running a medical spa, you might feel like you’re in the middle of a rat race as you aim to take advantage of these trends while they’re hot. Well, you’re in for a treat because Microneedling is hot right now!…
Spa and cosmetic treatments are becoming more and more popular. It is projected that revenue will continue growing through 2022 with the combination of luxury day spas and medical spa practices merging to create an all-inclusive experience for clients. These medical spas are for the clients who want their hair done or brows waxed and…
With the recent rise of social media, it’s more important than ever for cosmetic plastic surgery medical practices to maintain their online reputation. 76% of consumers use Google or Facebook when they look up reviews on a service provider, and these sites can make all the difference in getting new patients through your door! Aside…
It is far from surprising that the time between now and New Year’s Day can be considered the busiest season for online shopping. Typically around this time, people would look for gifts to give to their loved ones. Studies show that the average consumer purchases sixteen different gifts online during the holiday season from Holiday…
If you’re in the business of enhancing people’s physical features, you’ve probably realized full well that you’re not alone in this mission. Minimally invasive cosmetic procedures have gotten more mainstream these past years, and that pace isn’t slowing down anytime soon. Adding non-invasive cosmetic treatments to round out your services and aim for a larger…
Social media has become a potent marketing tool that businesses need to utilize appropriately in this booming digital world. As your manager for your aesthetics practice, hiring a social media person has never been more essential. Aside from running your business, managing different social media accounts and ensuring they are permanently full of valuable content…
Establishing an online presence with Digital Marketing is more critical than ever when increasing your credibility, building your brand, and managing your business reputation. A few things to accomplish to keep the ball rolling are being active online, engaging with your customers and prospects on social media, and sharing customer reviews. If you aren’t doing…