The COVID-disrupted years of 2020 and 2021 have quickly ended, and while many are hoping that our lives will be back to normal this 2022, we still have some way to go yet. Especially with the economic impacts that the pandemic brought, they will likely play their part over the next few years and in…
The year 2021 has undoubtedly brought change and innovation to the digital world. We have seen a dramatic change in the past year, mainly in how people utilize the media. In line with this, businesses needed to cope, and most companies have had to entirely alter their digital strategy on the spot to adjust to…
Medical spas and medical aesthetic practices are some of the fastest-growing industries. This is mainly because noninvasive treatments have dominated the market, and with new technology and many younger patients around, the influx of consumers is inevitable. But there is a catch to this developing and thriving field: growth equals an increase in competition. Marketing…
The medical spa industry thrives, which means more patients and higher consumer demand. Due to this, more medical spas are open to meet the growing demand, and it is critical to set your practice apart in your market, which can also impact your practice’s growth in the long term. Effective digital marketing and a robust…
The COVID-disrupted years of 2020 and 2021 have quickly ended, and while many are hoping that our lives will be back to normal this 2022, we still have some way to go yet. Especially with the economic impacts that the pandemic brought, they will likely play their part over the next few years and in…
The demand for aesthetic treatments for beauty enhancement has increased worldwide and has become a critical driver of the medical spa market. A few other propellants of market growth further result in a heightened demand for medical spa services. In the same way, a few factors restrict the market growth in this industry, such as…
Would you agree if someone said there’s nothing pleasant or calming about seeing empty slots in your appointment book? To keep your aesthetics business running, you need a steady flow of clients and fulfill your practice’s purpose. Having a consistent cash flow coming in your medspa is one of the primary goals of any aesthetics…
Technology is rapidly evolving and constantly elevating in the consumer and business worlds. Unique and innovative new healthcare, business, and consumer technologies continue to emerge. Yet sometimes, it takes more time for the “next big thing” to catch on and for people to recognize. The year 2021 was an excellent year where conversational automation became…
Customer Relationship Management, or CRM, is a concept that many industries employ, specifically in the medical spa industry. CRM is designed so that different healthcare organizations and medical spas can explicitly utilize it in their unique operations. A well-designed CRM will pull in various data sources to give you a complete view of your patient’s…
For any business, leads are its lifeblood, and an outstanding lead generation strategy is key to success and growth in the long run. Most online marketers that focus on ROI are skilled at crunching numbers and gaining new leads. Unfortunately, quality leads often get lost if the workflow continues without a plan and direction. This…