Are you trying to keep ahold of your customers and want them to keep on coming back for more? Incorporating email newsletter blasts to send out to your customers is a great way to keep a hold of your clients and have them coming back for more. It is essential to send out a monthly newsletter blast, especially if you have deals or specials that you want your clients to see. Here are some things to include in your email blast that would be very beneficial.
1.Logo and Branding
It is essential to keep and display your branding, that way your clients will know exactly who you are and know the esthetic of your company.
2. Deals and Specials
Another great addition to add to monthly newsletter drip campaigns would be monthly specials and deals that you are going to have for your medical spa. As easy as posting on social media and word of mouth is, it is a great idea to advertise through email as well, because some clients may not have any form of social media to see your certain deals for the month.
3. News/Blog Posts
Another great aspect to add to your email newsletters would be a blog post and any news that you might have. Some news can include relocating, a brand new staff member, etc. Add news and keep it exciting. Clients love to see that things are changing around your medical spa and are more than happy to support your exciting news.
Blog posts are also a great addition to your newsletter, especially if it talks about a topic relevant to your specials for the month. For example, if you are doing a special on chemical peels, then a great thing would be posting a blog about a chemical peel. That will give your clients plenty of information on chemical peels and your clients will be even more interested in getting a chemical peel.
4. Call to Action and Social Media Links
Another thing to incorporate in a newsletter blast is a call to action and social media links. A call to action could be as simple as a “book now”, “book for a consultation”, “shop now”, ”read more”, etc.
Along with booking a call to action, linking your social media links is a great suggestion as well. Linking your social media is essential too, because maybe your clients have no clue that you are on social media, and now you have another tool and advertising way to reach your clientele. Some good social media accounts to link (if you have them) are Facebook, Instagram, Google My Business, Twitter, Tik Tok, etc. If you have a platform where you can reach out to your clients, use it to your advantage.
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