Video is everywhere. Whether you’re a YouTube star or like to watch viral videos on your commute, it’s clear that people love watching videos. And when it comes to advertising, there’s no better way to get your message across than video. In this post, we’ll explain why you need to include videos in your medspa advertising strategy and share some tips for making them effective.
Why It’s Important
Video is more engaging than text. Studies show that video has a 98% higher retention rate than text. Video gets shared more often on social media, and people are likelier to watch it all through. It’s also easy to share with friends and family via email or on your blog, which makes video the perfect tool for building brand awareness through social media.
Videos can be used anywhere you want to reach potential customers: on your website, in your emails, or in blog posts like this!
Where to Share It
Once you’ve captured the attention of your target audience, it’s time to share your video on social media. This is a straightforward process and can be done in one of several ways:
- YouTube – The video-sharing site offers an easy way to upload and share videos with a global audience. It’s free, so there’s no reason not to use it!
- Facebook – The social media giant boasts over 2 billion users worldwide, making it a great place to get your video seen by more people than anywhere else online. It won’t cost you anything either!
- Instagram – If you want even more people seeing your video advertising campaign—and who doesn’t?—then, uploading them onto this popular photo-sharing app will help reach even more potential clients or customers than those on Facebook alone could do for you.
Try out other social media sites, such as Twitter and LinkedIn, when sharing your content since these platforms each have unique audiences (both are free).
Video can be a cost-effective way to boost your brand image and increase sales.
Video marketing is one of the most cost-effective ways for businesses to advertise online. In fact, companies using video ads on Facebook see an average return on investment of $6.65 for every dollar spent—665% higher than the average ROI for traditional ads. This is because videos tend to get more clicks than text or static images—and those clicks translate into traffic and sales (which are what matters).
A video is an excellent option if you’re looking for a way to boost your brand image and increase sales. There are many ways to use video in your medspa advertising campaign—from short clips on social media platforms like Facebook and Twitter to longer-form content on YouTube or other video-sharing sites. No matter what type of media you choose, make sure it matches the tone and style of your business so that viewers will be receptive when they see these videos pop up in their newsfeeds.