Are you stuck in the same result of your search engine optimization strategy? Have you been struggling to get to the top of the search result? There are strategies in SEO that different brands in the same industry invest big money and time to harvest good results. But there are also ways to see medspa marketing with successful SEO by following simple steps.
A medical spa is a busy business, and being the owner doesn’t give you the luxury to stay in one place and mandate all operations. As the owner, you have to manage your staff and medical aesthetics practitioners, ensure that the services are updated and administered in the best way that represents your brand, see that each customer has a satisfying experience during their stay in your medspa. And on the side of everything you have to do for the business, there is also the marketing that is as important as running the business.
There are so many reasons why digital marketing is necessary to a medspa, one of which is to get more customers. Your SEO performance plays a significant role in making that happen, so there is no denying that your medspa needs a robust SEO.
In this blog, we introduce basic and simple ways to do medspa marketing with effective and successful SEO: Content optimization, link building, site structures, and local directories.
Content Optimization
We understand that content optimization improves the content to rank and become more visible on the web. However, it involves more than just putting all the words together to create the content. For the Goggle algorithm to see it, you have to follow these details:
- Write original, engaging, and reliable content on a topic
- Regularly post new content so Google will notice your website
- Use keywords. But remember to write for people and not for the search engine robots (they can tell) because it may only pull down your rank
- Do not write in all paragraphs. Write in headings (include your keyword for more optimization) to make it more readable.
- Use images and videos within your content and optimize it by adding alt tags, titles, and descriptions.
Link Building
Link building is one of the oldest strategies of SEO but remains as compelling as ever. We use link building to direct the audience from one website to another. Link building builds the brand’s reputation and indicates expertise over a particular topic or niche. You can optimize your SEO by adding internal links and external links to your content. Internal links redirect readers from one internal page to another of the same domain or website. At the same time, External links redirect a page from a website to another website.
Site Structure
Your site structure also affects how your site will rank. So, the better your site structure, the better is the result also. Here are the key reminders in making a well-structured site.
- A good structure site is organized. The secret is by putting together everything that belongs in one category.
- A good site structure provides users and visitors a friendly navigation experience. Your site should be easy to use and accessible on different devices.
- A good site structure shows site links:
Local Directories
Local business directories are online directories that identify companies in a certain niche, category, or industry. It keeps track of a company’s public information, such as contact information, address, social media profiles, photos, and more. Here is the list of local directories platforms that Google recognizes as reliable:
- Yelp
- Google My Business
- Local.com
- WhitePages.com
- YellowBot
- ShowMeLocal
- BizJournals
- 411.com
- LocalStack
And the list of local directories goes on and on.
To Sum It Up
Investing in high-quality medspa SEO services can help your medspa business grow significantly. We at Growth99 are committed to assisting you and your medspa marketing in expanding and diversifying. To accomplish your specific business objectives, we employ realistic and appropriate SEO techniques for your brand.
