The aesthetic industry is thriving, and practitioners with different specializations have discovered the importance of getting more customers and increasing sales. As men and women are interested in trying out age-defying treatments, this presents an opportunity for medical spa owners and practitioners to market their services most effectively. That is why aesthetic practitioners utilize digital marketing as a robust tool to attract new customers and retain existing ones.
Recently, there were 554,000 Google searches for Botox, 21,000 for body contouring, and 146,000 for hydra facials. What if you could capture at least 2% of this audience, bringing over 14,000 potential clients to your website? If you’re not active in targeting your audience, it’s the same as handing your would-be customers over to your competitors for free! But here’s a piece of good news: by investing in the proper digital channels, you’ll get to capture your fair share of the market. Learn our approach to ensuring you win Google over with top digital channels.
What is a digital marketing channel?
Before we delve into this topic, let’s first understand the basics. Digital marketing channels are operating systems you can leverage to reach your target audience, bearing relevant information about your brand, product, or service. Using these channels enables you to assist your prospects and clients with questions or challenges they may have while getting your business in front of potential users.
As the various digital marketing channels may differ in driving results, it is critical to know which one to use in your medical aesthetic practice or medical spa business and then implement the best methods to achieve your business goals. Most of your goals relate to lead generation, raising brand awareness, increasing conversions, and, ultimately, getting more sales. With the proper use of the right digital channels, you can build a mix of tactics to target one or even more of these goals. Here are the top digital channels you want to use to boost your online presence:
Your website is the quintessential digital channel for your medical aesthetics practice. It provides you with a designated
platform where you can educate your audience about your brand and the services you offer. This stipulates a solid understanding of your target audience and a content marketing strategy that works. Creating a website can give your practice the online presence it needs to communicate with your audience and promote your services.
Furthermore, your website is an ideal channel for your marketing campaigns. You can provide existing and potential clients with valuable and relevant content to help address their aesthetic concerns and pain points. Ultimately, this can result in authority building, better brand recognition, and new sales opportunities for your practice.
Ranking high in a Google search is the route to an increased online presence. Suppose your website is buried on page 5 or 6 of the search results. In that case, chances are you won’t even have the chance to pitch your services to a potential client, regardless of how expert or more innovative you are than the ones that appear higher than you in the search results. But there are steps to take to improve your search ranking. You can utilize SEO (search engine optimization) and SEM (search engine marketing or paid search) to get you front and center with your target audience. SEO is the process of website optimization to improve its rankings on Google’s search engine result pages (SERPs). It’s about discovering what users likely search for and ensuring that your content addresses the users’ questions better than your competitors. Additionally, Google rewards websites that regularly add new posts and content with better search-page rankings. So continuously adding keyword-rich content, e.g., an onsite blog is wise.
On the other hand, paid search, or SEM, is the act of purchasing ads on a search engine to gain web traffic. This typically takes less time to drive results than SEO. When combined, SEO and SEM are potent tools to establish trust and credibility in the digital world while driving traffic to your website where conversion and long-term business relationships can happen.
Social media marketing
Research shows that 75% of users use Facebook multiple times a day. It’s not surprising that in a 2017 report, the goal to look good in social media images, commonly known as “selfies,” contributes to the demand for various aesthetic treatments. This makes sense as online peer communities integrate a sense of authenticity, and social media content and images feel more immediate and relevant. In turn, social media channels have become an ideal platform for targeting potential users of medical aesthetics.
Social networks attract a significant chunk of our time and attention, so they profoundly influence our behaviors and attitudes. Now more than ever, social media is pivotal in motivating aesthetic purchasing decisions by presenting medical aesthetics as a feasible option for customers.
Display ads allow you to use audio, images, and video to communicate your advertising message more effectively. These ads are shown on websites, social media, email platforms, and many other digital channels that offer ad placements. One of the most significant advantages of display ads is their capacity to track users for retargeting. For instance, if a visitor lands on your website and doesn’t convert, you can follow them using a cookie and retarget them with a pertinent display ad later. With this much contextual relevance, your practice will generate more conversions at a lower cost-per-click.
In conclusion, there are simple things you can do to boost your medical aesthetic practice’s online presence. But partnering with a digital marketing company that specializes in these digital channels will ensure that you’re adhering to best practices in the ever-changing and complex world of online marketing.
If you’re looking for a place to start, Growth99 can assist you! With cutting-edge technology and a robust digital marketing team to help you establish your digital strategies, you can never go wrong working alongside people who know the ropes too well. Contact us to learn more about our team and services!