If you’re not already maximizing the use of social media in marketing your medical aesthetics practice, now might be the time to shake things up as you might be leaving a lot of money on the table. Social media is easily one of the most effective digital tools you can take advantage of to attract new clients and let your brand shine. And with various treatments your practice offers, notably QWO/cellulite injections, it is a tremendous loss for your business to miss out on it.
As QWO is the first and only FDA-approved injectable in addressing moderate to severe cellulite, people unaware of this magic need to hear the news! Furthermore, it is used in the buttocks and thighs to break down the fibrous bands that cause cellulite. Who knows? Your next-door neighbor might need it, yet they haven’t heard of this treatment. Therefore, one specific thing you can start with as you incorporate social media in your marketing strategy is social media lead generation.
Social media lead generation is the act of implementing strategic marketing tactics targeted at capturing qualified leads and looping them into your sales funnel. This post will discuss three mind-blowing tips for attracting new clients to your medical aesthetic practice through lead generation.
1. Optimize your social media page
Before diving into any social media lead campaign, it is essential to ensure that everything is in place for your practice to attract more QWO users and collect these leads organically. Your profile needs to have the means for potential clients to contact you, set appointments, sign up for your newsletter, etc. Your contact details need to be readily available on your page.
But before adding them, see to it that you can support customer inquiries in different forms, whether by phone, Messenger, email, etc. Once done, you can now create call-to-action (CTA) buttons. Other platforms offer unique profile features, so utilizing them depends on your goal. For instance, if you want more subscribers to your newsletter, add a “sign up” button to your Facebook or Instagram page.
Finally, adding a link to your bio is vital. You can grab this opportunity mainly on Instagram, but you may use it on Twitter, Pinterest, and LinkedIn. Adding a call-to-action will inform people why they should click it and what to expect on the next page.
2. Make the most of lead generation ads.
Take your social media advertising up a notch with lead generation ads. These ads come with pre-populated forms so viewers can quickly sign up without spending too much time keying in their personal information. These forms save time, speed up the lead gen process, and boost your conversion rate significantly. In fact, lead generation forms on LinkedIn have a 13% average conversion rate. These ads are now available as Sponsored InMail and Message Ads. LinkedIn uses profile information to pre-fill sections.
Other lead generation ads are also available on other platforms like Facebook and Instagram. Facebook offers a specific ad format for marketers to capture leads. Leads collected through these ads can be synced directly to your system so your sales team can follow up as needed. Like Facebook, Instagram offers lead ads targeted to help marketers collect information wherein an option is given for leads to partially pre-fill forms. Prospects can then quickly give their names, email addresses, and contact numbers in these ads.
3. Personalize your offer
Not many people might realize this, but a little personalization can go a long way, notably in social media lead generation. Research shows that personalizing content contributes to lead generation more than any other marketing goal. Another study has found that most marketers prioritize personalization on their checklist to improve the quality of leads.
Furthermore, targeting is an excellent place to start. You can use various targeting tools available on social media platforms to reach the right audience, specifically those searching for a treatment for unwanted dimpling in their skin. Your QWO/cellulite treatment can help so many people; they only need to know your service and expertise. Therefore, run separate campaigns for different audience groups to tailor your message better. You may also wish to split campaigns by age level, occupation, or gender.
LinkedIn’s Dynamic Ad format (with pre-filled forms) pulls a username, image, and even job title in the ad, making it easier to address people directly. According to LinkedIn, personalized ads that directly address someone garner a 19% higher click-through rate and 53% higher conversion rate than ads that don’t have this. The inbox is another excellent ground for personalization. You may opt to create a chatbot in Facebook Messenger or a LinkedIn InMail campaign to ensure your communication lines are open and leads become more interested in reading your messages.
Cellulite is natural (also genetic) to both men and women. And it can be harmless, yet it can cause uneasiness to many. QWO is a revolutionary procedure that treats cellulite. And the result? A smoother appearance and improved skin texture. Aesthetic patients in need of a QWO treatment are everywhere. And with robust social media lead generation, your medical aesthetics practice can connect with a broader audience and increase your sales!
If you’re considering utilizing social media lead generation to expand your practice, Growth99 can help you! We specialize in digital marketing strategies, one of which is capturing leads on social media and overall social media management. Contact us today to experience a dynamic partnership!