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Makes you easily findable
Online booking makes your practice easy to find by search engines, web users, and patients. Whether you’re using search engine optimization (SEO), paid ads for Google, Facebook, or Instagram, social media posts about your services, email marketing, or word-of-mouth referrals from existing clients to generate new leads for your practice; consumers are turning to the Internet for ideas on which dermatology practices to use locally. Having an online presence optimized for online booking will help you stand out from competitors.
Having a robust website with online booking in place also means that if you were to run a direct mail campaign (like sending postcards to potential customers), the people who receive it have the option of going straight to your website and scheduling their appointment right then and there if they choose.
2. Helps you manage your practice’s reputation
Reputation management is the process of monitoring, identifying, and influencing public perception of a company or individual. Reputation management involves reducing the risk of negative public perceptions about a business and amplifying positive public perceptions.
3. Offers clients a convenient way to book appointments
You may not know this, but one of the biggest headaches for dermatologists is no-shows. They cost you time and money and make it harder to see patients who need your help.
Do you want to know a great way to reduce no-shows? Online booking! When people can book appointments on the go or at home, they are more likely to remember those appointments because it’s so convenient. If you have online booking integrated with your practice management software, it’s even easier for clients to manage their appointments—and they’ll love that too!
Online booking is also effortless to set up. So what are you waiting for?
A dermatology website built with online booking results in more clients and more bookings.
The following are reasons to have a full website with online booking:
- It will help you manage your practice’s reputation.
- Potential clients can easily find you on Google.
- It offers a convenient way for clients to schedule appointments.
Having an online-booking feature is especially important for dermatology practices, as clients need a quick and efficient way to schedule appointments, whether it be for medical or cosmetic purposes. If a client has to call your office during busy hours to book an appointment at 9 AM on the day of their daughter’s school performance, they will likely be frustrated if they are placed on hold because all of your operators are busy booking other patients. A website allows self-service scheduling 24/7, making booking appointments more effortless and more efficient for clinic managers and patients alike.
