Is there anybody in the house who gets challenged with consistently bringing new clients? No judgments! The medical spa industry is understandably competitive, and thus, getting in front of potential patients can be a tough challenge at times. Surprisingly, some of your new clients are first-time aesthetic users. And with the growing demand that mostly comes from social media, most women (and men) of today care for their skin with the hopes of looking younger than their actual age. One specific treatment that answers this need is Botox.
Once aesthetic users (especially those aged 25 onwards) experience the benefits of Botox and how they can enjoy a more youthful appearance while kissing facial lines and wrinkles goodbye, they will start signing up for more treatments and be on the lookout for the best practitioners in town. This is where Botox injections get even more popular in the beauty industry: and for a good reason.
In this digital world, there are various ways you can do to attract and win more clients. But one particular strategy floats on top of the marketers’ minds: Search Engine Optimization, widely known as SEO. To put it simply, SEO arranges your website so that it should rank at the top of search engines. This post will tell us more about the three simple ways you can market Botox with SEO to get your medical spa at the top of Google and other search engines.
1. Keyword research
The main component of SEO is keywords, particularly the ones that targeted clients use. Keyword research is one of the first steps you should consider in your SEO strategy. Doing so will help you discover what’s essential for your target market and what’s not. The use of keywords has a critical impact on organic rankings, deciding whether or not your website will land on the search engines’ top page. It is best to remember that 75% of internet searchers never even look past the first page of Google.
So what does this mean for your website? It means, now more than ever, you want to be on that first page! But going back, you need to do keyword research first, as it is imperative in acquiring and retaining your audience’s attention. You will more likely get good SEO results if you implement two things:
· Long-tail keywords with 3-4 keyword phrases relevant to your services.
· Location tagging in your keywords, e.g., Botox in Lehi, Utah.
Research the specific keyword phrases that will directly speak to your patients. There is no need to spend so much of your time wildly guessing what your audience wants. Instead, you can efficiently conduct keyword analysis and utilize your findings to help restructure your marketing efforts around a specific audience. Pro tip: put yourself in their shoes and imagine you were a potential patient, not an injector. That way, you let ideas flow inside your mind and ultimately gain SEO exposure.
2. Ace your content
With the most suitable keywords now identified, adding valuable content to your website has come. SEO without helpful content can easily be likened to a body without a soul. You want these location tags and keyword phrases to be prominent, yet they also need to make sense within your content. An unnatural and scattered flow of words will most likely drive your readers away. Plus, it will be evident that you are only forcing the keywords onto your page.
On the other hand, publish high-quality content on your website that speaks to the readers in layman’s terms and will help educate them while promoting your Botox treatment. Moreover, make sure your website is easy to navigate, with an attractive design and easy-to-read content that can draw more users to your practice. Of course, your website also needs to be optimized for mobile use to cater to smartphone users.
Remember that search engine algorithms change constantly. Even if you have a responsive website design, the work doesn’t end there, as you need to continually monitor how search engines change their ranking methods to let your website stay prominent.
3. Local business listings
When we search all about Botox online, we expect that whatever information we can find is accurate. Unfortunately, this is not a guarantee, primarily when information found in local business listings is not maintained. Why? There are thousands of business listings online, and some of the most popular ones are Google+, Bing, Yahoo, Yelp, Facebook, and more. Thus, the more local business listings you are featured in, along with up-to-date information about your medical spa, the more credible you will appear to search engines.
Bear in mind that some local business listings are automatically populated and may already exist even without your knowledge. And whatever inaccurate information is published about your practice will hurt your business as a whole. That’s why taking measures to claim all of the business listings for your practice is paramount, and you need to ensure your complete contact information is readily accessible. You may start by searching for your practice online and see what comes up as you hit “search.” You can then begin claiming the existing listings that are legit and create new ones.
The journey to great SEO never stops!
SEO is never a done deal as it is constantly evolving. And as it develops, the competition among medical spas never decreases. There are many other SEO strategies that you can implement in your practice and smoothly market your offered services, particularly Botox, to keep them visible online. If you find it too much to handle in-house, Growth99 can help you! Our digital marketing experts can show you the ropes and help you get your website up there on Google’s top page. Contact us today to learn more.
