The success in medical aesthetics is strongly driven by consumer demand for noninvasive procedures. Most aesthetic patients aim to rewind the aging process while avoiding pain and long downtimes. Due to this rising demand, cosmetic thread treatments, particularly PDO thread lift, rose above the surface to answer patients’ needs. In fact, the demand for facelift procedures outweighs breast lift and other relevant treatments by far.
By definition, a PDO thread lift is a procedure using threads made of polydioxanone for the primary purpose of lifting and tightening sagging skin tissues. Furthermore, PDO thread lift is non-surgical and minimally invasive, making it a safe treatment, in general, with very few side effects. Since this treatment is effective and suits most aesthetic patients’ preferences, the competition increases with its demand.
Marketing your medical spa’s PDO thread lift needs to have the right approach to ensure it stands out despite the growing competition. In today’s digital world, digital tools in various businesses are typical as they have become most effective for constant online users. Among the different digital marketing strategies available today, search engine optimization or SEO is one to consider in marketing PDO thread lift to your target market. Below are three simple ways to promote this service through great SEO:
1. Be keyword clever
The function of keywords in SEO is no longer the way it once was, but that doesn’t diminish their value. Keywords are the backbone of SEO, and without them, prospects might never discover you when they look for an excellent medical spa that they can trust. In marketing PDO thread lift, you will need an obvious keyword phrase related to this treatment that will help you rank well on search engines.
However, some keywords and phrases are far too common that searchers use to locate various medical spas that offer the same treatment. The trick is to learn these keywords and start implementing them in your content, web pages, URLs, image descriptions, headings, meta tags, page titles, etc.
Also, don’t forget about longtail keywords since half of all search queries are around four words in length or more. There’s less competition for specific longtail keywords, and they have higher conversion rates. Using the best keywords mirroring your expertise in PDO threads will help connect you with potential patients contemplating getting this treatment.
2. Go local. Go social.
Local SEO has become increasingly significant as more consumers use smartphones to search for businesses. In addition, 30% of all mobile searches performed today have local intent, and over 70% of people will visit a nearby company after completing a local search. Focusing more on local content is your game if you want to drive business to your medical spa. You also need to ensure your digital footprint is entirely mobile-friendly.
Furthermore, social media is one of the fastest-growing aspects of a comprehensive SEO strategy, mainly because many consumers turn to various social media platforms to engage with brands. When people want exciting content, they most likely turn to Facebook, which creates a massive opportunity for you to reach new audiences, win more clients, and develop lasting customer relationships.
Beyond that, social media is another excellent way to manifest a more human side of your business. You may utilize it as a direct marketing tool like Facebook Ads, and you can further use social sites to bolster your reputation and marketing efforts.
3. Create stellar content
Now that we’ve established how vital keywords are in your SEO strategy, we need to understand that keywords are practically useless without great content. They are nothing but a word salad. On the other hand, content is more than just a vehicle for keywords: it is a tool you can utilize to convert prospects, educate your audience about PDO thread lift, and is a shareable resource to reach new audiences.
Content is also beneficial in increasing sales to your medical spa since when prospects search about PDO threads online, they will come across blogs, social media posts, web pages, and any other content designed to quench their curiosity, provide valuable information, and gradually, contribute in the audience’s purchasing decisions. When you aim to publish quality, engaging, and authoritative content, prospective patients may discover your brand before all others. Thus, it allows you to establish relationships and convert prospects into paying customers.
Stellar content comes in various forms such as blogs, videos, infographics, podcasts, user-generated content, lists, product reviews, etc. Content is at the center of inbound marketing, so your chances of winning more patients skyrocket with excellent content to drive your inbound strategy! Just remember to optimize all of your content with relevant keywords and to ensure that these keywords are pertinent to the piece of content visible to the readers.
Growth99: your ultimate SEO partner.
To stand out in the middle of a crowd of competitive medical spas, you need to be equipped before getting into the battlefield. And what better way to fit your business that erects in this digital world? By going digital, of course! Digital marketing has many elements, yet search engine optimization is one of the main contributors to setting its wheels.
Let Growth99 be your SEO partner in this ever-thriving industry! With its team of digital marketing experts with expert-level knowledge in SEO, your medical spa is streamlined for business growth and digital dominance! Wait no more and book a free consultation today to explore the endless possibilities for your medical spa in the hands of true experts. Contact us today!