Social media was once just something fun to engage with your family and your friends, but now it has become a branding and marketing tactic that every business should be using. Social media has grown in a major way these past few years, and it’s only going to keep growing. That’s why it is more important now than ever to grow your social media presence and following. We have put together some tips and tricks that will help you grow your social media following as well as an overall presence for Instagram, Facebook, and even Google My Business. Anyone can become a social media content creator if you have a solid following, but you just have to approach it the right way. It is a good idea to take the time to invest in a social media strategy whether it is hiring someone who is freelance, or a digital marketing agency. In this blog, we are going to provide you the tips and tricks to growing your social media following as well as your overall social media presence.
First things first, you need to establish your brand and the aesthetic that you want to move forward with and have your social media reflect on that branding. Having your branding and aesthetic in place will help make everything look cohesive as well as make it identifiable to your targeted audience. You want to create a platform that people will want to be interested in and want to book with you creating more leads and conversion. Next, it is essential to plan and designate content for each social media channel you are posting on. Each platform has its own way of posting and what kind of posts people like to view.
Next, it is also essential to follow the right accounts as well as unfollowing where needed if it doesn’t meet your aesthetic. It is important to follow the right accounts that are relevant to your business. When you follow people who are in your same industry, a follow-back could eventually lead to collaborations as well as sharing your content. Along with that, it is also good to unfollow where needed. Just as following the right accounts is essential, so is unfollowing the ones that don’t make sense for you to be following unless it is a friend or even a family member. One good thing to follow is to keep the number of people that you are following smaller than the people who are following you. This will spread your credibility and shows potential clients that you aren’t just following whoever and whatever.
Another key tip that is helpful when increasing your following is hashtags as well as interaction. Hashtags are only effective on social media when you’re using the right ones to your advantage. One key factor in this hashtagging your content that is relevant to what you do and where you want your audience to come from. When creating hashtags make sure that you are researching the ones that are most popular and adding to that, this will help you attract more followers. Lastly, overall social media interaction is a key player when it comes to followers and clients. When you engage with your followers by engaging in others’ content, responding to your stories, or DM’s it shows that you care and you want them to be a part of your page, and it will also increase favorability with people.
If you are looking for a digital marketing company to help you with your online social media presence as well as overall online web presence, click HERE to book a consultation with one of our representatives.