Social media can be a powerful tool for building relationships with your patients and growing your practice. But it’s also easy to get overwhelmed by all the options. If you’re looking to attract more clients with social media, here are some tips from an expert in the field:
Ensure Your Social Media Profile Is up to Date
The first thing you should do is make sure your social media profiles are up to date. You want your profile picture, bio, and contact details to be as current as possible. This will also help with user experience since people can easily find all the information they need about you in one place. The same goes for your website link. If someone likes or comments on a broken link post, it’s frustrating for them and can make them think less of you as an esthetician.
All of the information on each account must be consistent across platforms, so it doesn’t come across as spammy or unprofessional when followers see multiple accounts from the same person posting different things at different times—primarily since Facebook now uses algorithms that track this kind of activity!
Fill Out All of the Details
Once you’ve filled in the essential details about your practice, it’s time to add more information about your services and treatments. Now that you have created a business page for your aesthetics practice, it is time to fill in the details about what makes this business special.
You will want to include the following:
- Your address and phone number (and links)
- The hours that you are open or when appointments can be made with you or someone else at your practice (and links)
- A description of who should see their aesthetician/dermatologist/etc., including whether they need any medication first (and link)
- A list of procedures offered by you and others at the practice (e.g., Botox®, Restylane®, Coolsculpting®).
Get Creative With Your Bio
You have a lot of real estates to work with, so get creative! The most important thing is that it’s consistent with your brand and includes information about where people can find you.
Here are some ideas:
- Include a link to your website in the bio description
- Link to your Instagram account if you have one (this is something that I’ve done and found very useful)
- Link to your Facebook page if you don’t already have an Instagram bio.
Add Some Relevant Keywords
In your bio, add some relevant keywords. Keywords are words or phrases that people use to search for things online. They help you get found by people looking for your services and also help you rank higher in search results. Examples of keywords to use in your bio include:
Add a Link to Your Website
You can also add a link to your website in your profile. The best place to do this is on the right-hand side of your cover photo, where it will be visible as soon as someone goes to view your page.
You can also add a link to your website in your bio under Contact Info (where it says “About Me”). This helps users discover more about you and offers them another opportunity to learn more about what you do and why they should connect with you!
You can also reference some of the things you offer on Instagram or Facebook stories by linking directly to those posts. This gives people an easy way to get directions, check availability, and learn more about what makes your practice different from others nearby!
Stay Active by Posting Regularly
Posting regularly is the best way to use Facebook and Instagram for your aesthetic practice. This means at least once a day, preferably more, so that you stay active. You should also post during the week and on weekends because different audiences are online at other times. If you need to know what times are best for your audience, try using a scheduling tool like Hootsuite or Buffer to track when they’re online and schedule your posts accordingly.
Respond to Reviews and Messages Right Away
Responding to reviews and messages is a great way to build patient trust. It shows them that you care about them and are listening to their concerns or questions.
If someone leaves a negative review, responding quickly is essential, so they don’t think you’re ignoring them.
The post Using Hashtags, but Don’t Overdo It.
- Use hashtags sparingly. Use up to two or three hashtags per post, especially if they’re long and complicated. There’s nothing wrong with using a few essential hashtags that make sense for your post and help people find it in search but don’t go overboard with hashtag spamming. You’ll look less like an expert and more like someone trying too hard to be cool. And remember: only some hashtags have to be about the topic of your post! Even if you’re posting about how excellent your services are, you could still include some fun or eye-catching hashtags at the end of your post—just don’t overdo it by using them all up front in one big block of text that no one can read anyway!
- Don’t use confusing or irrelevant hashtags (or any other kind). At first glance, it may seem like a good idea to add some relevant terms for potential customers who might stumble across this new content about things such as “skin care” or “facials.” After all, those words will help get more people interested in what’s being offered here… right? Unfortunately, not always: while these kinds of generic tags might help when searching through thousands upon thousands of posts (like when searching specifically within Instagram), they won’t do much good when searching directly within Facebook, where there aren’t nearly as many results available at once (because only 30 posts show up per page instead).
Research the Best Hashtags to Use in Your Niche
We all know that hashtags are the key to reaching your audience on social media, but you want to do something other than slap one on and hope for the best. If you have never used hashtags before and are unsure where to start, research the best hashtags for your specialty field. For example, if you’re an aesthetician specializing in lasers, using #laserhairremoval is likely to get more responses than #lasereffects or #lasershow.
If you’re still unsure about how or why hashtags matter when it comes to growing your business online (and if they aren’t important enough that they should be part of every marketing strategy), here’s something else that might change your mind: according to HubSpot’s 2015 State Of Inbound Report, 71% of consumers use social media as a way of finding local businesses like yours (and nearly half will visit those businesses). So there’s no question about it—if you want more customers walking through your door, use them!
Post Quality Photos
- Make sure the photos are of high quality. Don’t go overboard on the number of pictures you post; make sure they are all clear, well-lit, and relevant to your practice.
- Make sure you use only a few photos at a time and that they are light and bright. This may distract from what you want people to see and remember most about your business.
Follow Other Accounts and Engage With Them
The best way to see your content seen by others is to find accounts with a similar audience and engage with them. You can do this by following their feed, commenting on posts that you find interesting, and following up directly with your post when you have something relevant and helpful to add.
When you’re looking for accounts to follow on Instagram or Facebook, search for keywords related to your aesthetic practice, such as “beauty clinic” or “smile makeover” (and even use hashtags like #aestheticclinic). Once you find some good ones that are a good fit for your audience, follow them! Then start engaging!
The best way to engage on social media is by starting conversations with other people talking about topics related to your offer. Commenting on photos is one of the easiest ways of doing this because it allows you to create another layer of engagement—you can comment on someone else’s image instead of just liking it or responding with text only (which tends not to work very well). This makes users more likely to both see what others have said in response and respond if they think something interesting enough has been said/asked/suggested etc.
We hope this article has helped you understand how to use Facebook and Instagram for your aesthetic practice. The key is consistently posting content that resonates with your audience and adds value to their lives. Don’t worry about perfecting every single post. It’s better if things aren’t perfect because it shows real-life authenticity.