Virtual consultations in medical aesthetics have become more typical now than ever. While virtual consultations already existed long before the pandemic hit, they have swiftly become a preferred method for the first point of contact between providers and patients. With today’s social distancing protocols, many people stay at home, work, and connect with other people virtually. Thanks to technology that makes the connection better, easier, and faster.
To cope with this new norm, people are now looking for a tinge of normalcy and seizing this opportunity to research things they want. That might include some long overdue aesthetic needs that were postponed or drawn to the side due to other priorities. Using their smartphones or tablets, patients can now access a new range of treatment possibilities whenever and wherever they are. That is why the ability of aesthetic practitioners to engage with their patients via two-way high-definition videoconferencing paves the way for increased virtual visits.
It is something you’ll want to tap into for your medical aesthetics practice. However, to grab this opportunity in today’s setting, it is best to understand how vital virtual consultations are. Here are three reasons why virtual consultations are a must for your practice:
1. Convenient for busy prospects.
One of the primary advantages of virtual consultation is it becomes a convenient option for prospective patients to undergo consultation despite their hectic schedules. People who may have to travel long distances to consult with a practitioner may spend their lunchtime from work or arrange for the care of their children while they’re out. Instead of attending an in-person appointment, virtual consultations are a much better alternative, given that their nature does not significantly disrupt daily routines.
Furthermore, due to the mobility restrictions caused by the pandemic, people, in general, have grown accustomed to getting things done on the internet and even do shopping via online delivery. Until we get back to the “old normal” that we’re used to, many of us expect that this kind of life will go on, and we will only get more used to being online. This increased convenience may even be a deciding factor as to whether or not a potential patient schedules an appointment in the first place. That’s quite many patients you would never get to meet if not for the convenience of virtual care.
2. Virtual consultations are safe.
Virtual consultations got prevalent since it does not require in-person office visits, and it has proven effective in minimizing the interaction of nonessential contact. In that case, the medical aesthetics industry will continue to utilize this practice in the future as many users are pretty satisfied with the features that virtual consultations offer. They are appropriate for certain situations surrounding aesthetic care.
Nevertheless, a personal visit often needs to take precedence due to the many conditions that are too complicated to address using a mere camera but stipulate a hands-on patient and provider interaction. Virtual consultations will not replace the need for in-person medical spa visits, yet the likelihood of them having a place on all medical aesthetics websites is significant.
Despite some screen-induced limitations, virtual consultations generally offer both providers and patients an opportunity to get to know one another, tackle areas of concern, and discuss aesthetic goals and possible solutions. Many practitioners find that they can treat their patients with the same care despite the lack of proximity. Only time will tell on the advancements in technology that would allow these consultations to continue.
3. Provides flexibility both for the patients and practitioners
Patients can access aesthetic services more conveniently through virtual consultations. They don’t have to spend money on transportation or get out of their way to go to the medical spa personally for one talk. Online consultations provide flexibility to leads and clients since they can discuss their concerns with an aesthetician conveniently on their terms.
In the same way, virtual consultations provide equal flexibility to aestheticians and clinicians as they render their consultation services. They can deliver sessions in the comfort of their homes and even outside of regular business hours. As you run your medical aesthetics practice with online consultations, you can provide more consultations; all thanks to the increased flexibility. Your services become more accessible to people when rendered digitally, which means they will more likely be more engaged and be present in their appointments.
The occurrence of COVID-19 brought unprecedented obstacles that allowed our society to act upon and in which a considerable part of our lives transitioned to the digital world. Establishments may have shut down, and hospitals and other facilities reduced their capacity, yet the human race continuously adapts and survives against all odds. As the pandemic slowed down people’s mobility, technological advancements rose to the surface, and virtual consultations are now widely embraced by the public.
Although being virtual may not have been a perfect transition, it shows resilience. It gives way for more convenience to aesthetic users despite the many restrictions that we haven’t gotten used to. The team at Growth99 prides itself on its expertise in the virtual platform and continues its growth through virtual interactions. If you need help setting up robust digital strategies to grow your practice, give us a call or book a free consultation today. We’ll be happy to discuss the different options available for your medical aesthetics practice while aiming to increase your online visibility and reach a wider audience. Join a dynamic team today!