Ways to Manage your Reputation Online for Plastic Surgery

Introduction

Here at Growth99, we always look for new ways to help our clients. We want to ensure everyone can access the best information about marketing their business, whether breast augmentation or laser liposuction. Because of this, we have decided to share some of our best tips for managing your online reputation.

Create a complete profile on all social media platforms.

Make sure your profile is complete, accurate, and up-to-date. Your social media pages are the gateway to your practice, so make sure they reflect who you are as a professional.

Be professional: The internet is forever, so always be mindful of how you present yourself online. This means no sharing photos of partying or excessive drinking unless it’s relevant to your industry (think wine tours).
Make it engaging: Include links to articles by respected sources and share content that will be interesting to followers beyond plastic surgery news—this could include anything from lifestyle topics related directly or indirectly to cosmetic surgery (think skincare) down to lighter stories; like news about celebrities having procedures done!

Invite patients to leave reviews.

Importance of Reviews:

While most people understand the importance of reviews, many doctors and office managers still don’t see the value in asking patients to leave reviews. However, this is one of the easiest ways for you to get positive feedback about your practice. A great way to do this is through email follow-ups after a patient appointment. Include a link to your Google listing page with directions on how they can leave their review if they liked their experience with you.

Getting Negative Reviews:
Don’t panic when a negative review pops up on your listing! It happens all the time, and there are things that you can do about it if need be. This may not always be possible but always respond calmly by thanking them for bringing it up and thanking them for their honest feedback (if applicable). If something specific about the procedure or service went wrong, try offering some sort of remedy or compensation (if appropriate). Even though it might seem like an uphill battle, patients aren’t going anywhere anytime soon so remember that reputation management takes time but pays off significantly!

Keep your website current with relevant information about your practice and procedures.

Make sure your website is up to date. This can mean updating images on the site, but it also means making sure all pricing and other information are current. The last thing you want is for a potential patient to visit your page and discover that the price has changed since they saw it.

You should also make sure that your site shows only relevant content. For example, if you don’t offer breast augmentation procedures anymore, don’t include information about it on your website!

Your site should be designed, so visitors find what they are looking for easily and quickly – no one wants to click around forever, just trying to work out where they need to go next!

Respond to patient reviews.

As a plastic surgeon, you must respond to patient reviews. The best way to manage your reputation online is by responding openly and honestly. When a patient posts a negative thought, you can respond with empathy and learn from their experience. If a patient publishes a positive review about their experience at your practice, do not be afraid to thank them for their kind words and encourage them to share their story!

If someone leaves a review that isn’t explicitly related to your practice (like if they complain about the cold weather or traffic), don’t worry about responding—just let it go! If you’re dealing with an issue that could affect other people who might consider using your services or visiting the same area where another business operates (as in the case above), then make sure you address these concerns as they happen, so everyone knows what’s going on.

It’s also important not just to respond when something negative happens but also when something positive occurs too—this keeps people talking positively instead of negatively!

Hold contests on social media.

Contests are another great way to engage with your audience. They have been proven to increase brand awareness and engagement.

Give away a prize related to your practice. You could offer free consultations or treatments or give away gift cards for spa services or plastic surgery products (if you sell them).
Ask people to tag a friend in the comments of your post. This will help spread the contest and get more people involved in the conversation online!
Ask a question related to your practice (e.g., “What was one thing that made you think about getting plastic surgery?”). This will encourage more answers from followers on social media platforms like Instagram, Facebook, and Twitter by giving them something specific about which they can comment back to their friends who may be interested in hearing their opinions!
And finally… ask for testimonials from patients who’ve been through the same procedures as those offered through this contest! The more positive reviews posted by satisfied customers will help build trust among prospective patients who may not know much about what goes into these procedures besides what’s advertised online with very little information provided elsewhere (which shouldn’t always be trusted).

Use SEO to maximize your web visibility.

The importance of search engine optimization (SEO) cannot be overstated. It’s one of the best ways to increase your online visibility and get more people to visit your website.

If you have a website with high-quality content and an eye-catching design, it’s time to turn your attention to SEO. First things first: start by incorporating keywords relevant to your industry into all kinds of content on the site, including articles, images, and video clips. Be sure that these keywords appear in natural places—don’t force them into text unnecessarily just because they’re “keywords”—and always use them naturally in any kind of updates or announcements.

You also need a good website structure if you want customers searching for plastic surgery services like yours (or similar services) to find their way there easily when they Google those words or phrases online.�

Monitor your online reputation as it evolves and improve it as necessary.

Monitor your online reputation as it evolves.
Respond to negative reviews.
Respond to positive reviews.

There are ways you can help manage your reputation on the internet to serve your business and patients better.

You can help manage your reputation online to better serve your business and patients.

Use social media to interact with patients, other doctors, and potential patients. This allows you to get real-time customer feedback about the care they received from you or the procedure done.
Promote your website on social media sites like Facebook and Twitter so people can find it easily when they search for plastic surgery in their area. You can also use SEO services like Google AdWords (which uses keywords) or Bing Ads (which uses keywords) as a way of attracting new patients who have been searching for “plastic surgery” on search engines such as Google or Bing.
Monitor what people say about you or share their experience with other doctors or hospitals by reading reviews online through Yelp!, ZocDoc, HealthGrades, Angie’s List, etc. If possible, respond directly by thanking them publicly so others know how much it means!