Did you know that 93% of online experiences begin with a search engine? 75% of users never scroll past the first page. What does this mean for your dental practice? If you aren’t using SEO for your website, you could be missing out on potential clients.
Search Engine Optimisation, in short, is the process of optimizing your website so that it ranks higher on search engines.
Search Engine Optimisation, in short, is the process of optimizing your website so that it ranks higher on search engines. But there’s more to SEO than that.
SEO isn’t a quick fix
It’s not a one-time job and won’t happen overnight. It requires continuous improvement over time – because if you stop doing it, you will quickly lose any gains you made in the past.
Optimizing your website to appear in search results can lead to more clients and better success for your business.
SEO is the process of optimizing your website so that it shows up in search results. Optimizing your website can help you attract more clients, drive traffic to your practice, and boost the success of your business.
Here are some reasons why SEO is essential for dental practices:
- It makes it easier for new patients to find you online and learn about what you do before they visit for an appointment.
- It helps bring attention to all the great things about your dental practice, whether it be care, customer service, loyalty programs, or even rewards cards that give points toward free services (like teeth whitening).
You can optimize any page on your site using a few simple steps:
- Make sure each page title uses keywords associated with what they’re about.
- Include meta descriptions under those titles.
- Add alt text descriptions under images (if there aren’t already ones).
- Use keywords within links between pages.
- Incorporate social media sharing buttons on every page if possible.
- Include h1 headers into content wherever possible (but only once per paragraph).
We hope you now understand what Search Engine Optimization is and how it can help your business grow. We specialize in assisting dental professionals with their marketing, so if you’re looking to improve your ranking or just need some advice on anything mentioned in this article, please get in touch with our experts today.