No one ever predicted that everything would change in 2020. Everyone gradually took a step back from normal life and prioritized their safety, which is a must and smart instinct of mankind. Changes in all aspects of life occurred and some have gone the wrong way, such as canceled concerts of celebrities, and supposedly, vacations that turned out to be a home cleaning season.
One thing that remains constant from all this chaos is the way how social media network and technology keeps on thriving and growing. There is no more question as to whether technology and the internet will keep on innovating, it is clear that in the future, internet use and users will only increase.
The drastic increase in reliance on the internet has led to the success of social marketing. Almost all transactions and deals are done online such as setting appointments and buying essentials. The implementation of business in the online world does not only benefits large enterprises and companies but also give opportunities and way to local businesses and brands to win customers. Social marketing is now trending and proven technique in advertising and expansion. Every business that sees the potential in online marketing knows that SEO takes a large part in the game.
SEO is the process of well-researched predictions of what internet users search frequently. The old ways of SEO ranking have improved in ways that are more user-friendly and helpful. Like how keyword spamming will no longer increase your traffic on the search engine. Google ranks the results based on the relatability of the content and usefulness of the information based on the user’s query.
Unlike 2020, when we got caught by surprise from all the transition to the new normal, we can now keep ourselves ready with what will be the new game in SEO.