Blogging helps improve your website’s SEO ranking by making it seem like an excellent answer to your customers’ questions. Many on-page SEO tactics can help you get more traffic and make your site more appealing to visitors with blog posts that use a wide range of these tactics, too.
It doesn’t matter what you call your practice; this is a growing part of the aesthetic industry. Getting the word out about your medical spa can be challenging. If you want to get the best return on your med spa marketing, you need to use a mix of both digital and traditional marketing strategies.
Blogging is the foundation of any successful MedSpa marketing campaign because it has a wide range of benefits, such as:
- Positioning yourself as an expert in the field
- Keep your business top-of-mind.
- Educate people who might be clients about procedures, information, and best practices.
- The more you improve your search engine optimization (SEO) ranking, the more organic web traffic you will get.
Blogging keeps your website up to date and fresh. If you find a website not updated for a long time, you might not trust the information you see right away. You don’t know if the company it represents is still in business or if the information on the website has changed since that last update. Google doesn’t want to give its users old information. Updated websites often show visitors that the site is alive and has new content. It also provides search engine algorithms a reason to index your website more often, which keeps it on their radar over time, as well. A blog is a better way to regularly add new content to your website than updating your homepage. You’re not likely to have a lot of reasons to make changes to your homepage.
A good blog gives other sites more reasons to link to your site. These internal links are essential, but the most challenging part of SEO is getting links from other people. As a way for Google to see your website as trustworthy and authoritative, other sites (and well-known ones) must link to yours. Without a blog, it’s not impossible to get outside links, but it’s a lot more challenging to get them. The more you write a blog, the more valuable information you add to your site. It’s more likely that your website will be linked if you write many good blog posts.
A blog connects you to your audience. After reading a blog article, your readers are more inclined to share it, bring additional traffic to it, return to your website for more, and even join your email list. Traffic and repeat visitors indicate to Google that people like your website, increasing your algorithm’s authority. While that’s wonderful for SEO, it’s ultimately more crucial for your website’s success than where you rank. Having your target audience visit your website, connect with it, and become regular followers is more valuable than a #1 Google ranking (which is why you want it).
Blogs are also a great way to answer specific questions about services and procedures that don’t just come up when you search for a brand name. Often, people search for answers to precise questions on search engines, and each blog post you write is another chance to get people to your site by giving them helpful information.