Medspa marketing and SEO strategies benefit blogs. Blogging has multiple advantages to the digital marketing of the aesthetic practice. It drives traffic to the medspa website by utilizing in-depth keyword research, headlines, tags, and optimization practices. Blogging contributes to the advertising of the brand, building customer trust, and increasing the conversion rate.
Most medical spa owners and marketers are so mindful of all the technicalities that they mostly sound like talking to a robot rather than a person. When blogging, it is crucial to follow the strategies of SEO but also maintain a relationship with the audience. SEO blogging for medical spas encompasses many rules and tips, but to sum up, here are the most important key points to remember:
- Post regularly
- Write high-quality content
- Optimize the blog
1. Post blogs regularly on medical spa websites
Having a regular schedule for posting blogs will help you maintain an active activity on your website. Posting blogs once or twice will tell google that your website is an active source of information in the niche of the aesthetic industry. The monthly basis of blog posting is good. But if you have the resources and time to write three blogs per week, then you should do that because it creates greater chances of being noticed by Google.
Content’s word count is not that relevant now in medspa digital marketing compared to before. However, to discuss the topic well for the audience, your blog should have enough words depending on the complexity and competition on the given topic:
- 400 – 600 words are enough for a non-competitive subject
- 600 – 1000 words are for the moderately competitive subject
- 1500 – 2000 words for very competitive subjects
2. Write high-quality content
It is needless to say that every content that you publish on your medical spa website should have high-quality content. When we talk about blog content, it should have unique content, reliable information, sources, no grammatical errors, and be easy to read.
Aside from the previously mentioned, high-quality blog content for medspa should have these essential qualities as well:
- Speaks to a specific target audience
- Contains relevant and valuable information
- Writing is light and conversational
- Make use of headings, bullets, and numbers so the audience can easily find specific sections of information.
- Always include a call-to-action (or CTA) that leads back to the website.
3. Optimize the blog post
Writing a blog should sound conversational and engaging to the audience. However, it would be best if you were mindful of utilizing target keywords. The use of keywords in content is one practice of SEO to drive more traffic to the website and rank high on the SERP. Keywords are the predicted (based on analytics) words that internet users often use to find information, relevant topic, or business in google’s search engine. The right tools will help you identify which keyword is best to go for. The placement of your keyword in the content is important. Add your keyword to the title, headings, introduction two to three times in the body of the content and again on the last part of the blog.
Blogging for your medspa digital marketing requires more effort to connect with your audience while also focusing on the technicalities of SEO. Many medspas are not taking serious work in blogging. But blog posting is a significant element in maintaining a good performing website and powerful SEO. If you are a medspa owner who’s struggling in maintaining SEO practices, blogging per se, you should get an SEO partner for your website and online presence needs. Growth99 is a company with reliable experts to boost your medspa digital marketing. To learn more about our services, go to our website or book a demo with the founder and CEO himself, Cameron Hemphills. Let’s identify your digital marketing needs and create a business plan to grow your aesthetic practice.
