CRM or customer relationship management is the combined mix of practices, technologies, and strategies that companies utilize to manage customer interactions and analyze data throughout the customer purchasing cycle. The goal of why CRM exists is to enhance customer relationships, drive sales growth, and improve customer retention. With a robust digital strategy poured into the mix, CRM and digital marketing are what your medical spa needs to prioritize before anything else.
Some might wonder whether or not med spa marketing is necessary given the offered niche services. The direct answer to the speculation is that without marketing, the confusion about what medical spas offer, opposite to regular spas, will always remain. Even when CRM is vital to both industries, the significance of digital marketing to med spas cannot be denied, especially in specifying and describing the various treatments offered. Let’s explore the depths of how online marketing and CRM can do wonders for your aesthetic practice!
What are CRM systems?
Sales teams often use CRM systems to manage better and track the activities of their customers, whether prospective, existing, or past ones. Recently, CRM systems have managed to enter the healthcare industry, where they are instrumental in facilitating patient acquisition, retention, and customer care through various actions.
Furthermore, CRM systems compile customer data across different contact points or channels between the clients and the company. Such can include the company’s website, live chat, direct mail, telephone, social networks, and marketing materials. CRM systems can also provide detailed information on the clients’ personal information, buying preferences, purchase history, and other business-related concerns.
Digital marketing and CRM; the significance.
How you should pair digital marketing and CRM is critical, as it is all about meeting customer expectations while boosting a specific brand. We may look at it as digital marketing is in the frontline, whose primary job is to catch a prospective patient’s attention. And once this prospect is fixated on a brand, CRM kicks in to ensure this prospect converts into a customer and nurtures lasting customer relationships in the long run.
Below are the top reasons why you should incorporate CRM into your digital marketing strategy, primarily to boost your med spa’s online presence:
- Raising awareness – first things first, you need to raise awareness and let people know that your medical spa exists. Without marketing and proper CRM in place, you will most likely only have people walk or drive past your facility. Your medical spa can effectively manifest its appeal to the public by establishing a robust digital strategy and customer relationship management. While also making sure that internet searchers are entirely aware that you are around, you can gradually find yourself enjoying a massive boost in customer numbers.
- Engaging with your audience – the foremost advantage of CRM is that you get to interact with your audience personally. In the field of medical aesthetics, making your patients feel that they are at home with you and how you are easy to approach is vital. Moreover, it is best to use different social media platforms to build rapport, engage with customers, and get them involved in the circle. Feel free and get comfortable, as it can be through anything such as requesting feedback via casual comments on social media or sharing the links of your website’s blogs so they can read up and comment on them.
- Making your practice known to prospects and leads – As previously mentioned, some people are unaware of the difference between a regular day spa and a medical spa. As you build the most suitable marketing campaign for your medical spa, you need to educate your patients about the exact difference while providing them with factual information on the different procedures you offer. With the proper CRM in place, it will help many people realize how much they need your services and expertise to satisfy their physical goals, when all along, they might have been thinking that a single trip to a regular day spa would suffice their needs.
If you look around, you will notice that even the largest corporations in the world never cease to market themselves. That is because they figured they always needed to stay fresh in the minds of their audience. The good news is, this is also something you can achieve through digital marketing paired with CRM.
As a business, improving your success levels and boosting your bottom line are some of the main tasks that you need to accomplish. Regardless of how successful you may be currently, you need to remember that you’re not the only highly competitive and in-demand medical spa out there. Competition is always present, and if your competitors invest more effort in marketing and up the ante on their CRM, chances are they could take your crown soon and, eventually, your patients.
The perfect mix for your Medical Spa
Running a medical spa has always been a tough nut to crack since not everybody can do it. If you have made it this far with managing your medical spa while having regular customers keep coming back for more of your skills and services, you need to pat yourself on the back! That is quite an achievement not many get to experience.
It is undeniable that every medical aesthetic business would need a robust digital marketing strategy to boost its brand. And along with it, comes CRM which would nurture every customer and drive them towards long and healthy business relationships. Growth99 specializes in capturing the latest trends to build every medical spa’s most solid digital strategy.
Contact us and get a free consultation with our digital marketing experts to boost your online presence and build brand awareness for your target audience. Frequently, growth only occurs when we take a leap of faith and get out of our comfort zone. Take a gigantic step and partner with us today!