Choosing the best marketing strategy for your company and as an integral part of your overall eCommerce marketing plan can influence a great deal in the success of your business from the start. As many other digital marketing strategies have evolved, a question that doesn’t seem to leave our minds is: “how effective is email marketing?” More importantly, how can email drip marketing tip the scales in the advancement of the aesthetics business?
In short, a whole lot. Establishing a firm email marketing strategy helps you connect and reach your target audience on a personal level and increase sales without spending much. Just as the media and other platforms have changed, email marketing tools give your aesthetics business the chance to reach customers more straightforward than ever.
As every bona fide marketer knows, email marketing is thriving and advancing more and more. Today, we’ll be taking a closer look at email drip marketing – to help you determine how beneficial it is to your medspa or any aesthetics firms out there.
Define Email Drip Marketing
First and foremost, drip marketing is a marketing strategy that sends a pre-written set of messages or “drips” to leads and existing clients over time. These messages commonly take the form of emails, and thus, email drip marketing was born. This campaign involves a series of emails (typically automated) sent based on a lead’s behavior, giving timely, targeted information that would ultimately guide each lead through the buying process.
As the prospects receive the emails, sufficient information is presented to help them opt for specific products and services. The goal is to deliver educational and authentic value to the prospects while encouraging engagement with the resources. Listed below are the top four reasons why email drip marketing is considered adequate:
1. Staying in contact with prospects and clients
Emails can keep your prospects and customers informed and updated. On the other hand, consumers are capable of checking their email at their most convenient time. When you periodically send them emails, it can give them a feeling that you are thinking of them, and the relationship elevates as it becomes personal.
For a long time now, email has been a necessary form of communication. Over time, email has widely become one of the majority’s main choices of communication. And for some reason, most of us get inclined to respond to an email as soon as we get one. Whether it is to reply, forward, sign up, purchase, click through to an attachment, or something else embedded within the email. Regardless of our reasons, we tend to do something with an email.
Given this fact, you may use email to bring more people to your website. And ultimately, promote your aesthetics practice through drip marketing.
2. Increases brand awareness
Popular opinion implies that social media is not the only platform that enhances a company’s brand awareness. Acquiring a prospect’s email address means one thing: they showed considerable interest in your business. Email drip marketing gives you the opportunity to increase that interest level and incorporate brand awareness to them.
Though this doesn’t mean sending too many emails to every customer, you also better provide them if your clients expect daily emails. Choose proper scheduling to send your emails based on the prospect or client’s behavior, availability, etc. Some companies try to sell their products through email marketing while woefully neglecting the brand awareness factor. As an aesthetics business owner, never miss any chance of building customer trust and adding a sense of personality to your brand.
3. It arrives at the right time.
Also, one of the benefits of email drip marketing is to sell your products by correctly approaching them. It is significant to use all the customer data and information as much as possible. Giving customers a special offer on their birthday or informing them that their favorite med spa treatment is 50% off can be much more appealing than simply sending them a generic list of your services.
This strategy can also incorporate seasonal offers, such as promoting an annual sale or a holiday special. Applying a sense of urgency for any bid does not sound so bad that customers are more likely to purchase when a deal ends soon.
4. It’s affordable
And here comes everyone’s favorite; email drip marketing does not cost a lot. It might be hard to believe, but you can reach a large number of leads and clients for less than pennies per message. There are email marketing services that address the needs of higher-volume senders as they offer different subscription services.
That would usually include drafting, writing, scheduling, and sending emails while answering questions about missing coupons, offers, or other concerns. These marketing services should also cover updating information, adding and deleting members, and other relevant tasks.
A robust support system that everyone needs
Though it is selling like hotcakes, the med spa business can also be challenging to some extent. The primary reason being: you’re not the only one out there. The competition in this industry is fierce, and you would need to have the right business approach and strategy to always be at the top of your game.
So, yes, it is indeed a wise idea to hire someone (or a team) to help you manage these efforts. As we understand that running a med spa is no picnic, and not everyone can do it, but only the most competitive ones, we are more than honored to help you mold your craft. Growth99 specializes in digital marketing, which you certainly need, to promote your aesthetics business and let others know of your brand.
How good your business is and how skillful your hands are should not be kept a secret. It must be made known by the people of the world! Pick up your phone and have a professional conversation with experts of the field to unleash your team’s fullest potentials.