The medical spa industry is booming, and a significant reason for that growth is that people are willing to spend more money than ever before on cosmetic procedures. From breast augmentation to tummy tucks to fat freezing, the number of cosmetic options available has grown exponentially over the past few years. People are even choosing to undergo procedures while they’re on vacation! The increase in demand for cosmetic procedures has led some doctors and estheticians to open up their medical spas. But how do you ensure that your newly-opened medical spa becomes profitable? When running your business, you can ensure success by focusing on “People, Process & Product”. Here’s what we mean:
Put People First: Create a team-based culture in the medical spa that recognizes the importance of each team member.
Put People First: Create a team-based culture in the medical spa that recognizes the importance of each team member.
You’re probably familiar with “People are your most important asset.” But have you ever stopped to think about what an asset means? It’s not something you can buy or sell. It’s more like a relationship—something that brings value to your business and helps it thrive over time. The same could be said for every person on your team; they’re all part of this group of individuals who bring their skills, experiences, and personalities to work each day. That makes them an invaluable resource for growing your medical spa practices!
If these people are so valuable, shouldn’t we ensure that we’re putting their needs first? The answer is yes! When employees feel supported by their managers (and by each other), they’ll be more willing to contribute new ideas for success at work—including ways you could become better leaders yourself.
Find your Process: What is your process for training each of your employees?
One of the most important things you can do for your medical spa is to train your employees. They are not learning anything if you don’t, but they’re also not growing as individuals and professionals.
Training is an ongoing process that needs to be in place from day one, even if it’s just an email with a few bullet points on how to do something specific or a meeting where you review what happened last week and talk about what will happen this week. When it comes down to it, training should focus on more than just how-to’s since there’s so much more to running a business than what happens in the office each day. It should also include:
- Company culture (what does your company stand for? What are its values?)
- Individual performance (how managers can boost morale)
Focus on Product: How can you sell more products at your medical spa?
Now that you have a basic understanding of the three Ps in medical spa management, focus on these areas to help improve your business:
- Offer More Product. Offering more products is one of the easiest ways to boost sales at your medical spa. For example, if customers are looking for a new anti-aging skincare line, offer them samples and sell them the full-size product when they come back for their next appointment. This way, you can introduce new products without investing in marketing campaigns or additional staff members who will only need temporarily during peak seasons or high-demand times.
- Provide Better Products. Customers will always appreciate quality over quantity and value when it comes to purchasing decisions for their personal health care needs, such as cosmetic surgery procedures or laser hair removal treatments; if there is something unique about what makes your medical spa, such as its location then mention this when explaining why clients should choose your company over others nearby offering similar services as well!
“People, Process and Product” will help any business grow.
“People, Process and Product” is a framework that can help any business grow. The most important part of this framework is “People;” it’s where you start to ensure the other two parts are on point.
The process comes next because if you have great people working in siloed environments, they won’t be able to execute well or efficiently enough for you to scale your business as quickly as you want. And finally, there’s a product – without a good one, it’s hard for clients to see what makes your business unique or valuable compared with other options. You need all three elements working together for your brand strategy to succeed long term.
The most important thing to remember when implementing this strategy is that it takes time. For “People, Process, and Product” to work appropriately, all three steps must be followed correctly, which means having patience and dedication from everyone involved.
