Google My Business is Great for Local SEO
It’s essential to have a good local SEO strategy for your medical spa. Local SEO is a strategy that focuses on increasing your business’s visibility in local search results. Google My Business (GMB) is a free tool that helps you improve your business’s local SEO. It allows consumers to find your business on Google Maps and relevant local searches. Creating a GMB page will show up on the Search Engine Results Page (SERP). Google will pull some of your information from GMB when they search results like the one pictured above, so it’s essential to fill out all of this information, including contact information and hours of operation.
It Helps Create Trust for Your Business
Having good reviews is essential. However, what’s more, important than just having good reviews is having a lot of good reviews. According to Google, “businesses that had 50 or more reviews saw their review rating increase by an average of 0.1 points while the number of leads they received jumped up by almost 10%.” Why is having a lot of positive reviews so important? Consumers are more likely to trust your business if you have over 50 positive Google Reviews versus under five positive Google Reviews. Having a higher volume of customer feedback builds trust and solidifies your credibility in the eyes of search users who might be looking for your services online.
Having a robust Google My Business Page also helps create a trust for your business. It allows customers to get to know you better as a business owner or provider at your medical spa. Responding to customer feedback lets people know that you’re actively involved in running your spa. It tells them whether or not you take customer complaints seriously, which makes potential customers feel safe about booking with you online.
It Facilitates Bookings
A Google My Business
The page will make it easy for potential clients to book appointments by listing the basic information about your medical spa. You’re probably already familiar with all of this information, but let’s go over what you’ll need to have on your page:
- Your location and contact information
- A link to your website
- Your business hours
- An email address
- A call–to-action button allows customers to book an appointment or obtain more information.
Setting up your Google My Business page will help with increased bookings and generating more business.
Setting up your Google My Business page will help with increased bookings and generating more business. You are not alone if you do not know what a Google My Business page is!
Google My Business is a free tool that lets you manage how your business appears on Google Search and Maps. With a Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers interact with your business on Google.