Your website is one of the essential aspects of your medical spa business. But, one thing you need to consider: you need to have an excellent call to action (CTA) for people to take action. You can never go wrong with ensuring that your medical spa website’s CTA is perfect. The more you invest time and effort into it, the better off you will get the most out of what you’re doing and how your audience responds.
Here’s the trick: more visitors will click on your CTA button if it stands out among everything else on your website. Your visitors should easily spot a button on your website, especially with the other visuals on your page that are not overpowering and conveniently fade into the background. When they see something like “Book Here” in bold letters near a piece of text or an image, they will know exactly what to expect upon clicking.
This tactic stipulates less mental effort than scanning endless texts in search of keywords like “here” or “more” and then trying to guess which link goes where due to its unclear features. This post will explore why having a clear and excellent CTA will help get you more bookings for your medical spa. Read on to learn more!
A prominent call to action
When someone lands on your website, the goal is not to bombard or overload them with options. Instead, your goal is to compel them to take one desired action, specifically, booking an appointment online or giving your office a call. Examples of clear but concise CTAs are “Book a Free Consultation” or “Contact Us.” It is also best to have your contact button clickable from a smartphone so mobile searchers can contact you conveniently even when they’re on the go.
Writing a page for each of your services that is easy to navigate from your main page is also worth considering. That way, your readers can focus on one service at a time instead of overwhelming them with everything your medical spa offers. If they go to Google and type in “Botox,” Google will lead them directly to your page for that particular service, and that’s all you need to show them. This can also help your search engine optimization efforts as you’re adding extra pages with relevant keywords to your site. Search engines will then see you as an authority on that specific specialty while improving your search ranking.
Why having a robust CTA is key to conversions
Regarding conversion optimization, a CTA button is a critical component of your medical spa website. The call to action is where you make an offer to your audience and compel them to take action. Most medical spa websites nowadays have a prominent and influential call to action button that stands out. And why has this become a trend these days? Simple: because it works!
Although, having an excellent CTA isn’t a snap of a finger away. Here are some of the critical things that compelling CTAs have in common:
· An eye-catching yet not overpowering design that stands out on the page.
· Plain and easy-to-read text that clearly states what visitors can expect after clicking the button.
· It is situated in a conspicuous space, which makes it easier for users to locate it without spending much time looking for it.
· A convincing copy that urges people to click.
Grow your audience and increase sales
A powerful CTA can be as straightforward as “Subscribe to our Newsletter” or “Call Now.” They can serve as a way to convey your needs as a business to your audience directly. Think about the most important thing for your business, then turn that into a call to action. From social media posts, and articles, to self-driving landing pages, each piece of content with a call to action becomes a powerful aspect of your marketing machine.
When your website’s content has a clear CTA, there is no doubt about your intention. Furthermore, the readers aren’t left clicking away out of apathy or confusion. Your content establishes intrigue and excitement, and CTA allows the visitors to dig deeper into the topic or, even better, become paying customers. However, if you’re unsure of your audience’s needs, you may want to revisit and improve your digital strategy.
Get increased bookings with a great CTA on your medical spa website.
Here’s the bottom line: CTA is an essential component of your medical spa website, and you must always bear this in mind. It is not merely a button you can place anywhere on your site without much thought and left to its own devices. Some critical factors will help determine whether or not your CTA converts visitors into paying clients. The first factor is visibility. Your CTA ought to stand out from the rest of your website, or we can call it a day. Ensure that even the most unobservant visitor would never miss it. Your call to action must be visually appealing while complementing your site’s overall aesthetics.
The second factor you must consider is ensuring that each visitor has a valid reason for clicking on the button. Unless you offer something juicy like incentives, people will most likely ignore your overly generic “Click Here” call to action when they visit your site. Thus, it would help if you optimized yours to compel your visitors to click on it.
Most consumers expect a variety of choices, and you can still give them that. Yet simplicity is vital. Help your audience funnel their inquiries naturally and gently, and you’ll be surprised how much your conversion rates increase. Do you want to see for yourself an increase in visitor engagement and conversion rates on your medical spa website? Would you like to learn more about how to integrate CTA into your content? Growth99 is here to back you up! Contact us today to learn more.