If only given 15 minutes to digest a website’s content, 66% of people would prefer to see something visually pleasing versus something plain and simple. Your website’s design is critical to your online presence for your medical aesthetics practice. And to build a better website, you must understand the significance of having a high-quality web design.
Being able to drive traffic to your website is one of the significant contributors to a successful digital marketing campaign. However, that traffic will only stay there if a website is user-friendly. Every time you visit a website, you expect it to function smoothly and look appealing. But if you visit a site that took forever to load, had hard-to-read text, and an unattractive color scheme, you’d probably hit the “back” button at the drop of a hat.
Your visitors would react the same way; therefore, your site needs a clean design that draws users more into your practice rather than driving them away. Below are the top six reasons you need high-quality web design to attract more clients and grow your medical aesthetics practice.
1. It sets the first impression.
When potential customers visit your website, it gives them the first impression of your practice. Immediately, they will likely judge your business within seconds. It is important to note that in these first few seconds, you have the power to make a positive impact on your visitors. A negative impression of your practice is almost inevitable if your website is outdated or looks unappealing. Your audience won’t find your website appealing, so it deters them from your page. And so, you will miss out on leads because they will leave your page and go to a competitor’s page.
Furthermore, web design is vital because it directly impacts how potential clients perceive your brand. The impression your practice makes on them can either convince them to remain on your site and learn more about what you can do or leave your page and turn to your competitors. In short, a great web design helps keep your potential leads on your page.
2. It sets customer service impressions.
People can tell how you will treat them by looking at your website. Your design gives them insight into how you view and treat your audience. You can think of your website as the digital face of your practice. If you don’t put any effort into your web design, your audience will know that you won’t put much effort into helping them.
Your medical aesthetics website is like a customer service representative. When your website appears modern, bright, and inviting, your visitors will feel more welcome on your page. Your impression tells people you are open and welcoming to new people visiting your website.
3. Helps with search engine optimization
Many website design practices and elements influence how you add content to your website. In turn, it affects how search engines index your website. Aside from the content published on your website, some web design elements can also affect SEO. A website’s code should be SEO-friendly, especially if one does not understand how it works, which makes it challenging to design.
The best way to ensure robust web design practices and search engine visibility is to partner with digital marketing experts offering SEO services to strengthen your digital strategy further.
4. Builds the audience’s trust
It is pretty simple: people don’t trust poorly designed websites as they may view your page as shady. On the contrary, a professional website signals trust with potential customers. People will trust your practice and feel more comfortable exploring it further. Building trust with your audience is essential, so they remain on your website. And when visitors stay on your page longer, you create more opportunities for your medical aesthetics practice to capture more leads.
5. A great website design fosters consistency.
When your goal is to get new leads for your practice, you want to boost your brand and ensure it gets in front of your target audience. You want your prospects to get familiar with your practice so they will choose you when they’re ready to convert. A well-designed website is essential since they help create consistency across your page, especially when you maintain the same fonts, layouts, and styles across every page on your website.
On the other hand, having a different design on every page will make your website look unprofessional. Building brand recognition is also twice as challenging because your audience can’t determine which colors to associate with your brand. Establishing consistency keeps your leads on your site longer and helps them get familiar with your practice. For this crucial element, you’re attracting more leads and winning more conversions down the line as you properly design your website.
6. Your competitors are doing it.
The last but not least solid reason web design is critical is this: your competitors are already in on it. If you want to remain in competition or beat them, you must use professional web design for your site. If you have an outdated and low-quality website, your competitors will likely outrank you as their well-designed website will perform better than yours. Subsequently, this means you’ll lose potential customers to your contenders. They will magnetize more leads to their page as it is more appealing and professional-looking.
When competing with other practices and medical spa businesses, you generally offer the same services and similar pricing. Thus, it would be best if you had something to make your practice stand out from the rest. In this case, a well-designed website is an opportunity to showcase your unique features. You can convince your audience why they should choose you over others.
Growth99 specializes in various digital strategies, one of which is website development. If you need help designing your medical aesthetics website in a way that would attract more leads to your practice, give us a call today. Our team is ready to share their years of knowledge with you!