The medical spa industry thrives, which means more patients and higher consumer demand. Due to this, more medical spas are open to meet the growing demand, and it is critical to set your practice apart in your market, which can also impact your practice’s growth in the long term. Effective digital marketing and a robust advertising plan can directly bring more patients to your medical spa, so establishing your digital strategies is a complete must.
With the different mainstream aesthetic treatments that dominate the market, HydraFacials is one of those that live up to the hype! Marketing this treatment would involve keen analysis on the marketer’s end to meet every aesthetic user’s demands and expectations.
From creating a brand that impacts and resonates with patients and developing a solid online reputation and a powerful web presence, how you utilize social media is vital for your aesthetic practice to attract, convert, and retain patients. This post will tell you more about how social media can effectively promote HydraFacials to your audience and why they should go for it.
Social media marketing
Many practitioners see social media as a puzzling landscape and are uncertain about its essence, even when the average American engages with social media almost two hours daily. For that reason, digital marketers take away their confusion as they use various digital strategies to boost businesses, mainly social media marketing. As a result, potential patients are likely to be more confident when choosing a practice to perform HydraFacials and other aesthetic treatments on them.
It should be an excellent place to start if you can equip your digital presence with all the social assets you need. Though these assets are not only limited to promoting the blog posts around your aesthetic practice, nor other essential materials to promote your medical spa in a social-savvy format regularly. These are very significant tasks to accomplish, yet you should never miss out on conducting paid social campaigns. Paid social campaigns let you hone in on specific audience groups to deploy a series of ads regarding HydraFacials and the other treatments you offer right in front of them.
Visual content in full blast
The images you post on social media should convey healthy, natural, effortless-looking beauty and well-being, precisely what your clients should find enticing about your practice. Why? Visual content generally attracts users and encourages them to want to follow you. Pinterest and Instagram are some of the most visual social media platforms, and even Facebook posts tend to perform better when people can see photos alongside them.
Fact: The competition is fierce on social media, and it is necessary to have high-quality images if you want to grow your following base and engagement. Social media posts using plain words just don’t cut it these days.
So, where do you get these visuals to post regularly on your social media channels? The good thing about beauty images is that they are not so hard to find (especially when you have a professional photographer working for you). So getting these images to post on social media that fit your brand’s vibe and specifically promote HydraFacial with before-and-after photos shouldn’t be a challenge.
Being active and engaging often
Your practice’s image needs to be trustworthy and approachable; hence, interacting with your users is crucial. It is best to check comments and inquiries often and always respond in posts, direct messages, or like the users who respond. Establishing a connection will win over prospective patients and beat out any idleness that might discourage a prospect from going for your services.
Furthermore, critical comments or bad reviews are standard, so don’t shy away from responding to them. Be courteous, stay professional with your every response, and ask for their opinions or suggestions about what you could have done differently. In the end, you may turn unsatisfied patients around, and, even when unsuccessful, your other patients will see that you care. So it is a win-win, after all.
Leveraging app features
When on Instagram, the Highlights features and Stories generally transformed how users engage. Like you can utilize Instagram Stories to route users to the new blog posts published on your website or encourage questions that your potential patients might have that you can answer to educate them. The Highlights section is also an excellent way to take prospective clients inside your practice through catalog before-and-after photos, imagery, or user-generated content, and share the benefits of HydraFacials or provide brief looks in action.
The same goes for longer-form video content, as Facebook’s live-streaming video feature can be practical to demonstrate how HydraFacials are done and have licensed aestheticians to speak or expound certain technologies that might be unfamiliar to some users.
Being more visible online
It’s essential never to lose sight of your primary purpose of working so hard on maintaining and developing your social media: converting leads to clients. Linking your website and office address in your bio on Instagram is something you must never forget, including a “Contact” button with your phone number and email listed. When first setting up your business page on Facebook, the system will typically prompt you to enter your medical spa’s address, contact information, and hours of operation. Including an “About” page and the “Contact Me” call-to-action (CTA) button should also exponentially help in gaining new clients.
Including your contact info seems like an obvious necessity on your social media page. Yet, many still overlook this part as some practices focus too much on following the above steps. The steps mentioned above are arguably the most critical, yet, all other strategies are useless if you lack the means to assist leads in conversion.
If you’re looking for a digital marketing partner with robust digital strategies that are always on-trend to boost your social media and overall online presence, Growth99 is here for you! Book a free consultation today and see the difference for yourself!
