Spa and cosmetic treatments are becoming more and more popular. It is projected that revenue will continue growing through 2022 with the combination of luxury day spas and medical spa practices merging to create an all-inclusive experience for clients. These medical spas are for the clients who want their hair done or brows waxed and other procedures, like massage therapy and facial peels.
So what is the purpose of offering facials in medical spas?
Contrary to general spas, medical spas provide skincare or anti-aging procedures with different degrees of complexity. These may include anything from laser treatments to microdermabrasion, chemical peels, and intensive moisturizing treatments. Wherever you see the term “medical spa,” it is safe to assume that treatments administered are more invasive than facials or peels you receive at a regular beauty salon.
The primary purpose of medical spas is to rejuvenate and heal the skin, not to treat medical issues (although there are some exceptions).
The main difference between spas/salons and medical spas is that the latter offers more advanced, precise, and targeted procedures. Medical spas offer a more comprehensive range of services, including laser hair removal, vein reduction, anti-aging treatments, acne treatment, fractional resurfacing, microdermabrasion, chemical peels, dermal fillers, and more.
Medical spas and medical aesthetics facilities attract a large clientele of patients of all ages who want to get rid of skin flaws and make their skin look better.
And because there is a lot more demand for advanced treatments, which sometimes require multiple sessions, the average revenue of these clinics is much higher than regular beauty salons.
There are several reasons why medical aesthetics works excellent for marketing your medical spa. Here is why you should consider including them in your strategy:
1. They bring you new, pre-qualified patients.
People who go to medical spas are ready to spend money on their appearance because they care about themselves and want to maintain and improve the way they look.
Facial and skin treatments are among the most popular services they offer, alongside Botox injections, chemical peels, laser hair removal, and other procedures that make clients feel pampered and beautiful. This means they are likely to spend money on those treatments and more extensive procedures like plastic surgery.
Clients who visit medical spas are perfect prospects for your spa services. They have booked with you once or multiple sessions, and they will come again if you offer more treatments that they would be interested in trying.
2. They provide access to new patients at any time.
Most clients who go to medical spas like to look great and take care of their skin at any age.
Medical treatments, such as Botox, peels, and laser hair removal are perfect for women who want to maintain a youthful appearance free of flaws.
Because these are more extensive procedures that usually require multiple sessions, clients typically need to schedule their appointments weeks or even months in advance.
One day you will receive an email asking for a consultation, and the next day the patient is sitting in front of you, ready to book future appointments. This is especially good for spas that run tight appointment books and have limited availability.
3. They increase your credibility and professionalism.
When you receive patients who walk in with a specific request, such as Botox services (which is FDA-approved) or laser hair removal (which has been around for years), this shows they trust you to perform the most advanced treatments available on the market.
This means they already have a high level of trust in your medical spa, which will be helpful for referrals.
4. They are more fun to work with than the average client.
Medical aesthetic clients are usually open-minded researchers who want to know all about their treatments, procedures, and costs at every step.
They ask many questions and require a lot of explanations that satisfy their curiosity, which is quite different from the average spa client who wants to be pampered in peace.
Medical aesthetics clients are much more likely to try your customized peels or masks than regular customers because they have no problem talking about medical treatments and procedures at every appointment.
5. They offer an opportunity to stand out from the competition.
Because of their nature, almost every spa will provide medical aesthetics services like Botox or laser hair removal (or both). However, these are not mass-market treatments, and the people who seek them usually want something more than the usual pampering.
So if you are the only medical spa in town that offers skin peels, customized face masks, or other medical treatments for their clients who have these needs, your spa will immediately stand out from the competition. As soon as word spreads around, you will receive more and more new patients looking for customized procedures to enhance their beauty and health.
“Medical spa services work great for marketing your medical spa,” said Dr. Lisa Cassileth, a Beverly Hills-based plastic surgeon and the founder of Beautiful You. “Because all spas offer facials, treatments that require multiple sessions before results are visible, such as chemical peels and laser hair removal, provide an opportunity to set your spa apart from the competition.
These clients are usually more proactive and inquiring than regular ones, so they will be the first to try samples or customized beauty products, which can later be sold as new treatments for your spa.
As a result, begin investing in medical aesthetics and facials services! Get trained and licensed to treat clients with medical-grade procedures and see firsthand how your new business strategy will pay off.