The medical spa or simply medspa is a growing industry with an established resilient market for any season or change (even the pandemic did not stop its rise in the aesthetic industry). One reason that made medspa businesses successful is through the influence of social media. Maybe you have your own medspa business and not seeing the desired results in your marketing, or you are planning to get your own brand soon. In that case, you must consider social media marketing to increase the number of your customers and generate multi-dollar profit.
Social media is not only a place for entertainment and long-hour net surfing. Business owners and marketers can find platforms in different social media apps to benefit their business. Almost all types of businesses work with social media marketing, but specific industries have more edge to success in social media marketing than the others. Conveniently, social media works perfectly with medical spa marketing and can bring multiple advantages for the business.
Here are the reasons why medspa and social media hand in hand could be the most effective marketing:
People on social media value self-care and love
Let’s be honest, everyone at any age got infected with the millennial’s and Z Gen’s campaign and open declaration of loving and taking care of the self. In this era, people are more accepting of their flaws and mindful that a flaw doesn’t have to forever stay as a “flaw.” They can be enhanced and become satisfying to bring more confidence.
Since medspa markets self-improvement and physical renewal, it is the most fitting industry for social media marketing. With the right strategy and persuasion, almost anyone will agree to a chemical peel or microneedling.
Customers can share their aesthetic journey and inspire others.
Testimonials and good reviews are a great way to build credentials and trust among the audience and prospect new clients. You can directly ask your customers to rate your medspa and services after their treatment by giving out evaluation forms or an online review page. But do you know that customers can effectively advertise your medspa even if it is not their intention at first?
Social media allow users to post status, stories, or trends to their social media platforms. Most of the medspa customers have an active social media account where they will most probably post something about their experience in the medical spa. This predictable behavior can attract new audiences to your medspa social media marketing or customers to your practice.
Medspa can make authentic connections with its customers through social media.
What’s most important for medspa marketing is to build strong customer relationships. A good foundation of customer trust starts a long-term relationship between the customer and the client. Social media provide medspa owners the platform to connect with their customers anywhere and everywhere with its convenient features.
Both owners and customers can be the sender and receiver of information through social media marketing. Customers can learn about the brand and services from the medspa social media content. On the other hand, the medspa learns about their businesses through customers’ responses to their services.
Opportunities for effective organic medspa digital marketing
It is not a secret that digital marketing costs less and is much convenient than traditional marketing. There are tools and promotions you can purchase to retarget customers and make your campaign more successful. However, social media is so influential and effective in marketing that even if you do not avail of any paid promotion, you can still get a pretty good result. But the most effective and what we suggest is the combination of paid and organic medspa digital marketing. This combination will drastically boost online presence and increase the number of customers.
Medspa can use different strategies and marketing tools in social media.
When running a business and dealing with marketing simultaneously, working on tasks manually will only delay the flow. Medspa digital marketing is expected to use different tools to keep things together and automated. You can integrate tools to your social media to deliver up-to-date and latest marketing tools in your medspa. Some of the social media tools you should consider integrating into your medspa are:
- Buffer
- Hootsuite
- Sumo
- IFTTT
- Zapier
- Rebrandly
- Sprout Social
- Design Wizard
- Canva
- Facebook Audience Insights (For Facebook users)
Social media accounts of medspa redirect customers to the business website or direct booking.
Social media for medspa marketing usually serves to attract the audience and spread the brand’s presence. However, social media is flexible and can have multiple more benefits than it really is intended for. For instance, you can use social media posting to reach the audience and call for action directly. You can upload the accurate details of your offered services and wait for the audience to respond. You may also paste the link for the online booking page for the benefits for the convenience of the customers.
Social media marketing is broad and compelling.
Facebook, Instagram, Twitter, Snapchat, and Pinterest (among the long list) have increased in popularity faster than any social media platform did ten years ago. They have the most potential among other channels for creating business opportunities. Medspa social media marketing has benefits that affect the success of a brand. It can increase the online presence of the brand and convert potentials to actual customers.
However, just creating a social media account at any platform possible does not secure successful online marketing. The most medical spa makes this mistakes of trusting the process without working or thinking it thoroughly. You should not waste your time, effort, and resources on a potential channel only to fail in the end. It would be best if you were committed to running your social media campaign.
Growth99 understands that your medspa is already taking a lot of your time. As a solution, we offer you automated social media marketing that will boost marketing to your medspa.
