The technological digital age we are currently in requires digital marketing for your Medical Spa to grow and maintain existing patients, but that is not all. The Medical Spa industry is fierce and competitive as entrepreneurs discover the growth potential and the revenue potential. Staying on top of the industry is essential for new and existing patients, and at Growth99, that is happening for the medical spas we serve. With our design that incorporates technology, marketing, and consulting, we provide the solutions to allow your business to grow and maintain your existing and new patients to avoid leaving nothing behind.
Digital marketing has many steps, but all actions must happen together for effectiveness, or improvements to the practice will not occur. Growth99 starts with planning your digital marketing structure through your vision at the base. Designing the strategy surrounding your digital marketing can only begin with the practice guiding the way, and that is the feature that sets us apart from the rest.
Website design is vital to bringing the entire process to fruition. There is a psychology behind the look and feel that a website needs to draw a solid audience. The website design is an ongoing process that requires a team that can adjust and redesign because trends change. This concept focuses on navigation to create a mobile and desktop design that allows various avenues to accessing the website. Many users search on their smartphone more significantly than on a computer, so ensuring navigation is possible with a mobile-friendly design will allow a wider audience.
Hosting, maintenance, and security are a function of website design. This model needs to include functionality while giving a loading speed that will not deter new and current patients from accessing the website. Security is another feature that needs to allow anyone to access the website with the peace of mind that their presence is secure.
Search Engine Optimization
SEO is vital in today’s growing internet because this is the practice of further set yourself apart from the competition. SEO strategies are the features that will drive traffic to the website from external platforms such as social media and Google. This technique to work the website needs to rank high in SERP (search engine result page). Every month more than 14 billion searches happen online worldwide but imagine what a small portion of those 14 billion searches could do for your medical practice? To achieve high rankings in SERP, your website must outperform with social media marketing and Google PPC (Pay-Per-Click). These strategies must align with all digital marketing for SEO to be a factor. When all the strategies line up, then SERP is reachable, and those 14 billion searches will then be attainable.
When the medical spas joins the online marketplace, the processes need to reap the most effective digital marketing strategies. SEO can feature low-cost marketing that is keyword-focused to drive traffic further plus offer an educational and knowledgeable base. When properly utilizing SEO, a website will achieve ranking on the first page of SERP.
Google My Business + Listing Directory
When a medical spa is just starting, Google My Business is a tool that will benefit the practice since most consumers will verify a business online before the first contact. In addition, this tool is a viable avenue to ensure utilization of the local SEO realization with a guarantee of visibility on Google search and maps. Finally, Google My Business is an online system that allows companies to handle their presence that stems across the entire Google ecological community. This tool is a free service, and the user’s only requirement is possessing a Google account.
Companies can tailor the information that they add, such as Business name, address, phone number, website, hours, and Google map pin, are just a few. A knowledge panel is another feature that further boosts the presence of medical spas. This panel is available when a user searches the business or service but does not guarantee that the search will reveal this knowledge panel. The features that surround Google My Business are beneficial to promoting and managing your presence.
Custom Monthly Blogs
Blogging has been around for a while, and many may think this is not a marketing technique, but it is. At Growth 99, monthly custom blogs surrounding your practice and services are a part of our ongoing maintenance. In addition, consistent blogs with an SEO focus are another component that drives traffic to your website while engaging the audience with educational elements that they want to read. Blogging also gives a personal touch to the practice and a picture of the operations and personality of the medical spas.
Blogging creates keywords that return search results to Google, but these blogs are also shareable across social media platforms. Social media has a driving force in the marketplace, and utilizing all channels available will boost all the components to work together to achieve optimal search engine results. Additionally, blogs effectively maintain the current traffic plus keeping the current patients in the loop of the new offerings of the practice. Keeping this strategy on a schedule will allow your traffic to know when and where to find that information, like clockwork.
Growth99 provides a solid and proven design for digital marketing for the medical spa network, and that is why so many are utilizing this service. Your medical spa will only develop and grow with multiple packages available to tailor to the practice’s needs from website design, social media, and content creation. The strategies that a website and marketing require take a strong team of professionals to deliver. Development and improvements are a must-have when growth is the goal of your medical, and we utilize that same feature for ourselves, which is why our developing offerings are just getting better. Please take a look at what we have coming because our growth does not end.