Remember when people said that social media was a mere fad? Today, its power has become clear – and continues growing with no end. With so many individuals and businesses now active on social media, finding ways to cut through all the noise can be pretty challenging. And yet, sometimes, the answers are right in front of our eyes, and your medical spa doesn’t necessarily need a viral hit to stand out.
Furthermore, social media has evolved into a vast catalog of global tools that can accomplish numerous tasks for people and businesses. Social media has paved the way to send a brand’s message to the right people with the proper timing. If your content is stellar and stands out enough for people to get interested, it can drive traffic, sales, and long-term loyalty.
Studies show that approximately 84% of consumers trust a brand increasingly if they are on social media and will likely purchase from these brands. That puts social media marketing at the top of the strategy list for every medical spa. Although the medical spa business also comes with extremely tough competition, it has its fair share of challenges. Nevertheless, utilizing social media in marketing your medical spa is an absolute no-brainer. Here’s why social media marketing is your new best friend:
Social media makes your brand more relatable.
One of the social media’s most vital qualities is its capacity to humanize the brands people patronize the most. It can give your medical spa a certain vibe and likeliness while making it more relatable to people. Their lives feel safer and more at ease if they have a local medical spa they can trust with their aesthetic needs. It’s human instinct for us to lean on and take care of each other. And who can better do that than the master of their craft, a knowledgeable and trustworthy person like you? Social media lets you share images, videos, and other quality content to establish the following base that can last a lifetime.
Easier and faster communication
Thanks to social media, your potential, and existing clients can get in touch with you faster and easier. Your medical spa can also receive, review, and respond to customer complaints quickly to address issues immediately. Particularly in the medical aesthetics industry, challenges are always present. But the line of communication that used to be overly challenging to establish is no longer nearly as tricky to do so currently.
Social media is faster than ever to contact the right people, frequently without even using the phone. This progression continues as more people, especially businesses, use different social media platforms to keep in contact with their target audience and share their offerings more conveniently. Moreover, customers can now communicate honest feedback through chat and reviews pages, which businesses have strived for since long ago.
Social media is effective in promoting content.
Promoting quality content is one way to make a brand relatable and eye-catching. Medical spas sharing valuable content with their target audience is always going to be a massive differentiator from those medspas that don’t at all do so. Showcase your brand’s assets, and tell your audience what makes it unique and a cut above the rest. Share with your audience what drives your brand to achieve its goals every day, month, and year.
Posting riveting and catchy photos and videos is the way to go, but it doesn’t stop there. Think outside the box. How about you share a Spotify playlist your team made to get through those hectic hours? A video of your med spa’s day-to-day routine could be an excellent inside look at what goes into keeping your brand successful. Having even a tad of your brand’s character shine through surely won’t hurt.
Content ideas are endless. However, keep them on par with your target audience and remember the goals of building a healthy relationship with your potential and existing clients while promoting your brand authentically.
Directly and indirectly, generate leads.
Most business owners and marketers know that social media is a powerful tool to get their brands in front of their target audiences. On top of that, it is also a great driver for generating direct and indirect leads. Even when it seems obvious, this potential is often overlooked. For your social media marketing, make sure that it is easy for people to convert through all of the social media channels your brand uses.
As social media platforms have evolved these past years, they have become all the more potent for driving leads, with most of these platforms eventually adding calls-to-action (CTA) to posts, brand pages, and more. Innovations for driving leads always arise if we’re keen enough to observe.
Platforms like Instagram, Facebook, and Snapchat have gone through updates to display CTAs so businesses can showcase their products and services on social media. This can result in actual sales from within these platforms. Social media has added other CTAs to profile landing pages, not including the standard “Message” and “Follow” buttons on most platforms.
Boost organic visibility
Not many business owners realize this, but there’s so much potential value waiting to be unlocked on social media. Understanding how social media contributes to search engine optimization (SEO) is essential. Google has stated (repeatedly) that likes, shares, favorites, backlinks, etc., from social media may not be direct ranking signals. Still, there is an underlying correlation between social media productivity and how or why search engines rank it.
Thus, even though social media shares don’t serve as full-value backlinks, the people, other brands, and web admins/marketers who can see the quality of your brand’s content via social media may opt to link to your brand’s content; and those backlinks hold real value.
If you need help with social media marketing and your goal is to build a solid social media presence for your medical spa to reach a wider audience, Growth99 can help you! Learn more about our team by booking a free consultation. Join our team today!